Marketing -

90 results for: marketing

How Technology has Improved the Way We Do Business

There’s no question that technological advancements are a positive change for many industries, as they contribute to growth and innovation. New hardware and software have completely redefined some industries, and revived old or dying ones, with improvements in efficiency, standards, processes, and connection and communication. It’s tough to find a commercial…

Category : Home   20-06-2019  

How To Grow Your Small Business

A business that stays still will stagnate. To be successful and to have a business to be proud of, you need to ensure that it grows. This is not always easy, but it should always be at the forefront of your mind when it comes to your business. There will…

Category : Home   15-05-2019  

5 Strategies For Improving Brand Reputation

In order for a business in any industry to succeed, it is essential that they have a good reputation. Your target customer needs to see your brand as an authoritative source in the industry and a company that they can trust. This will help you to stand out from the…

Category : Home   15-05-2019  

Advantages of Progressive Web Applications

The unstoppable increase in the use of mobile devices to connect to the Internet has resulted in the fact that it is no longer enough to have only one web page to have an online presence.  Right now, any company that wants to stand out and build customer loyalty must also…

Category : Home   08-05-2019  

How to Make the Most of Technology in Your Business

If you’ve decided not to make use of the available technology in your business, you’ll soon find yourself falling behind the competition. More and more businesses are using technology to serve their customers better and extend their abilities. As well as understanding the importance of technology in business it’s also…

Category : Home   16-04-2019  

Pulsetuit, the new platform for sentiment analysis in real time

Alt17 has developed an innovative platform to measure the emotional impact in real time of campaigns, events, hashtags and Twitter users. Twitter is traditionally the most used social network to follow broadcasts and events at the same time they are happening. Innumerable publications and messages are exchanged by its users as…

Category : Software   26-03-2019  

How the Internet has Influenced Businesses

The internet has transformed the way that people live their lives. You can access a wealth of knowledge from a device that fits in your hand. Yes, it’s used for pleasure and leisure, but it has made the most impact on businesses, driving growth with innovations and advances in technology. The…

Category : News and events   22-03-2019  

How to Successfully Promote Your Healthcare Business

When it comes to running a healthcare business, you have to find a way of making it stand out from the crowd if you want it to be successful. People often choose to go with recommendations when it comes to choosing a healthcare professional. However, more typically, they turn to…

Category : Web marketing   20-03-2019  

Which Javascript frameworks will rule in 2019?

In this article, we will review and analyze the 2018 State of JavaScript report to later focus attention on frameworks that will be at the center of attention in 2019. Let's take some time to look at the amazing journey of JavaScript, reflected in the use of more than 20,000 developers…

Category : Javascript   19-02-2019  

Top Social Media Marketing Tools in 2019

Social media marketing is a baffling area. It looks like anyone can do it: Post something (anything!) on social media, look for new content, talk with people, keep filling the Instagram page of your company with your most photogenic team. It sounds like a task for today's social media age…

Category : Social networks   14-02-2019  

The Meaning of Colors in web Design. A little bit of psychology

Color psychology is one of the most talked about and interesting parts of psychology. The idea that some colors evoke feelings and emotions. In fact, this color helps buy the most attractive product. You invest a great deal of time and money to create a convincing website design to increase…

Category : Home   13-03-2019  

Crazy SEO Tips For 2019

Are you interested in learning more about SEO in 2019? Here are the trends you need to follow to improve your search optimization skills. For those who don’t know about SEO, here's a brief overview. SEO is the acronym for Search Engine Optimization. In simple words, SEO is the way of improving…

Category : Seo   01-02-2019  

The Most Useful 50 Web Sites you wish you knew earlier

There are so many websites around, and it is very complicated to know each and every one of them. Our lisy provides 100 those websites that we find particularly helpful, even though they are not as famous or as prevalent as some of the big names.   archive.is — take a snapshot of…

Category : Home   27-11-2018  

4 Ways To Quickly Improve Your Online Business

It’s great to be an online business in an era where technology is continuously growing and expanding, but it can be difficult to succeed because there’s also a lot of competition in the space. This is why it’s important to always be looking at how you can be improving your…

Category : Home   07-11-2018  

Why Is Digital Marketing So Important For Your Business?

When you start to look into different ways that you can market your business, you’ll notice that the term ‘digital marketing’ comes up time and again. There is a reason for this; digital marketing is a hugely important part of modern marketing, and it is something that every business can…

Category : Home   08-11-2018  

How to Improve the Exposure of Your Business

Gaining exposure as a business – especially if you operate entirely or predominately online – can be difficult. You want to see results fast, and to do that you might attempt to spam your customers and clients with advertisement after advertisement. This is not the way to reach your goals.…

Category : Home   31-10-2018  

How to Create a Brand Story through Video Marketing

Humans always have and probably always will turn to stories, be them in books or on screen, to both make sense of life and get a break from it at times, and you should be tapping into this instinctive fascination to draw people to your brand and ultimately to your…

Category : Home   13-02-2019  

How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency

Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…

Category : Home   01-09-2018  

Four of the Biggest Reasons Your Emails are Sent to Spam

Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…

Category : Home   14-08-2018  

A Guide to Integrate Social Media into Your E-Commerce Store

There’s no disputing the influence that the internet and social media have had on business management. The speed at which platforms like Facebook, Instagram, and Twitter have grown has been remarkable, and the integration of the business tools that they provide has been largely positive. For those involved in e-commerce,…

Category : News and events   09-07-2018  

2 Areas of Business You Need to Audit

Carrying out a business audit should be a regular event, but too many businesses either neglect this or limit their attention to the basic areas. The fact is that your audits need to cover much more than you think, and can be the key to more streamlined business efficiency, Not…

Category : Home   28-05-2018  

Best SEO Tools for 2018

Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use of the analytic tools that are readily available to you to allow you to make the most of your SEO…

Category : Seo & sem   27-02-2019  

How To Take Your Website Up A Notch

In order to get your website off the ground then you’re going to want to learn how best to get it noticed and clicked on. If you’re just starting to build your website, then you will need to know how to optimize your site’s success from the very beginning. If…

Category : Home   02-05-2018  

Advice For A Successful Social Media Strategy

One area where your business can make a big impact and drive more attention back to your company is through social media. The problem is many businesses think they can simply open accounts and hope for the best without having a plan of attack. What you need to succeed is to…

Category : Home   19-04-2018  

Choosing the Right Type of Website for Your Business

The decision to have a website is a given for most entrepreneurs, but what is not so certain is the kind of website you should have. There are several different types of sites, offering a range of functionalities with prices to match, so selecting the right one is not as…

Category : Home   11-06-2018  

6 Reasons Why Marketing is Important for Every Business

The basis of marketing for any business is to build brand awareness, but it also contributes to a host of other factors necessary for business success. Building the foundations for a company, whatever the sector, is key to securing loyal customers and identifying yourself in a diluted marketplace. The elements…

Category : Home   29-03-2018  

The Importance of Other People to the Success of Your Website

The old adage about it not being what you know but who you know, although not entirely accurate, does hold a grain of truth. Your first job as a website owner is to know the subject around which your site is based inside and out, so that visitors to your…

Category : Home   27-02-2018  

Social Media Marketing or SEO?

Want to increase traffic to your site? Driving traffic to your website is no longer a simple or straightforward task. With so much competition, disinformation and misinformation, where are we supposed to turn? Wondering whether to concentrate on SEO or social media marketing? In this infographic SEO Jury compare the two tactics, and provide some…

Category : Home   09-02-2018  

Best apps to boost your social media

Most individuals, marketers and business people struggle to get the best out of social media but do not know how to go about it. There are various applications that can help anyone get their social media up and running. With the help of such apps or tools, management of social…

Category : Home   24-11-2017  

Ten Laws of Successful Social Media and Content Marketing

Social media has become an indispensable tool when it comes to building a following around your brand as well as distributing content to your audience. This is where your customers live and interact with various contents. When coupled with high-quality content, social media marketing can significantly boost your market coverage…

Category : Home   23-11-2017  

Increase the Number of Backlinks to Your Site the Right Way

SEO is important, however, the algorithms used and the techniques you need to use are changing every day. RankBrain is Google’s newest invention that has once again changed the face of traditional SEO tactics. Thankfully, however, one of the best methods of increasing your website’s ranking has remained: link backs.…

Category : Home   19-02-2019  

3 Top Tips for Picking the Right Web Hosting Service for Your Needs

Whether you are setting up a new website or blog for the first time or moving your existing site over to a new web host, picking the right web hosting service for your needs is of utmost importance. When choosing a web hosting service, it’s important to opt for a…

Category : Home   27-02-2019  

Top 8 Free Online Social Media Marketing Tools For Startups

If you have just launched a new startup one of the things that should be top of your agenda is creating an effective social media strategy. No sane business owner can afford to ignore social media in this day and age.     People go to social media sites to socialize. It's like…

Category : Home   14-08-2017  

Top 7 UX Tools of 2017

In this years we see a surge in new tools and technology to make our marketing and creative lives easier. UX tools also continue to grow . Today we have listed 7 tools and resources to add to your workflows for 2017. 1. UX MAP An Axure RP library to create compelling UX documentation in no time. Add…

Category : Web design   11-07-2017  

Why Social Media Cannot Fully Take the Place of Offline Marketing

Social media has absolutely revolutionised the way we think about marketing. As well as allowing a business to tap into an audience that is easy to target, always online, and interested in interacting, it can also be hugely cost effective, with some approaches such as Twitter marketing being basically free…

Category : Home   30-06-2017  

4 Strategies to Improve YouTube Marketing

In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search engine. As the demand for more video content online increases, YouTube isn’t just used for watching funny videos of cats (although it just wouldn’t be the same without them)! As more…

Category : Social networks   09-06-2017  

Top Ideas for Creating Website Content

Creating a fantastic website that impresses all of your visitors comes down to much more than choosing a WordPress (or alternative) theme template and uploading the best plugins. You can have all of the best features that are available, but if you are putting content onto your website that isn’t…

Category : Web design   18-05-2017  

Useful technical SEO checklist for developers

Nowadays search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people. And there is one great truth on this freak world: people are fickle. But that's the beauty of it. Modern SEO is so dynamic that almost anything could work, but that's…

Category : Seo & sem   28-05-2019  

An Introduction to Email Segmentation

Email marketing is one of the most effective marketing methods to acquire new customers. Did you know that 72% of people prefer to receive promotional content through email rather than social media channels (17%)? For anyone who is looking to develop a highly successful email campaign, listening to what potential…

Category : Web marketing   10-05-2017  

How to Have a Website That Brings Excitement to the Accounting Industry

A website doesn’t need an animated flash introduction in order to get visitors to stick around and find out what else you have in store for them. Web designers have been saying for years that all professionals need a website to advertise their services, and they’re finally listening. The problem…

Category : Home   24-04-2017  

4 Online Marketing Tips for Personal Trainers

The fitness industry is growing rapidly as more people realize the health benefits of physical exercise. As a result, the demand for personal trainers has never been higher. With the rise in demand, the profession is one of the most competitive today. To stay ahead of the pack, you must market…

Category : Home   27-02-2017  

How to Optimize Images for SEO

Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…

Category : Web marketing   03-06-2019  

8 Social Tools to interact with Customers and improve CX

Customer experience is measured by the individual’s experience during all points of contact against the individual’s expectations. Over the past century, countless inventions and advancements have inadvertently raised the bar of customer experience. Communication mediums have improved, resulting in elevated expectations of more hands-on, faster, and localized customer service.  Customers now have…

Category : Social networks   22-07-2016  

Best tools for creating infographics

Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…

Category : Web marketing   11-08-2016  

8 Social Media Monitoring Tools 

We think that a combination of quick response, easy use and functionality is what a company need in order to effectively run a social media campaigns. There are many tools that let you manage multiple accounts, respond quickly and stay on top of real-time information.  We evaluate 8 of the best free tools for social media monitoring,…

Category : Social networks   22-10-2015  

Best Days to Post on Facebook [Infographic]

Among the greatest challenges is determining exactly when to post a given piece of content so it attracts the most “likes,” comments, and retweets. A recent infographic from LinchpinSEO could help crack that code by showing the best days to post to Facebook. Even better, it organizes the information by industry. For…

Category : Social networks   11-03-2014  

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

Category : Web marketing   09-12-2013  

8 SEO fundamentals for marketers and developers

Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…

Category : Web marketing   05-11-2013  

How Colors Affect Business: Colours speak louder than words

Color theory, also known as color psychology, can trace its roots to the 1490s, when Leonardo da Vinci wrote about it in his personal journals. Professional marketers today master the principles of color theory to lead prospective clients and customers into purchasing their products and services with such ease, that…

Category : Web design   27-08-2013  

How Companies can Drive Engagement with Blogs: 50 tips

Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…

Category : Web marketing   21-08-2013  

The Best Project Management Tools For Planning

Project management tools are one of the essentials when it comes to having a project run successfully. Whether you are a freelancer, or simply an owner of a small business, it comes in handy to know what is required and needed in order to manage a client’s project successfully. Programmers and engineers…

Category : Software   02-08-2013  

The secrets of inbound marketing

Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…

Category : Web marketing   30-07-2013  

10 Best Free Ecommerce Solutions On The Market

There are many ecommerce platforms in the market. Some are free platforms and some are paid platforms. The main factors which you have to consider while choosing ecommerce platform is the price, useful functions, user friendly and with strong merchandising tools. Each platform has its own set of pros and cons…

Category : Software   19-07-2013  

10 Cheatsheets & Infographics For Social Media Marketers

How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…

Category : Web marketing   18-07-2013  

Becoming a Web Professional: 19 online resources

The web education industry (designers, developers, graphics,seo,sem...) has exploded from a small niche to a powerful, continually expanding force. Countless people all over the planet are interested in learning about web design,web development, seo, sem, gamification, web marketing, and tons of companies are cropping up promising the ultimate solution. The good…

Category : News and events   18-07-2013  

The importance of building a responsive website and targeting the mobile audience

What are the changes reshaping the IT industry? The most significant one is the trend of using tablets, smartphones, and other mobile devices to access internet. This trend is the proof of technological revolution and is affecting greatly the web designers to follow some responsive approach for website creation. Google’s recommendation…

Category : Web design   11-07-2013  

Top Alternatives to Google Adsense (ideal for small publishers)

Google AdSense is the leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their…

Category : Web marketing   09-07-2013  

Show Your Clients the Value of Facebook in 7 Easy Steps

Here's a common scenario: You have a client who you know would benefit from a Facebook Page but the client isn't convinced. First of all you have to demonstrate how you would plan to limit their risks, then you have to underline that an active social media presence can help inspire brand…

Category : Social networks   03-07-2013  

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Category : Web marketing   03-07-2013  

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Category : Web marketing   01-07-2013  

Marketing Metrics

Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…

Category : Web marketing   01-07-2013  

14 Tools For Checking Your Website's Health

Have you ever checked your website's health? We have listed some useful sources that show if your website is operating as it should, and if there's anything that it can be done to improve it's performance from the structural and marketing aspect. Enjoy and feel free to recommend any other sources…

Category : Web design   28-06-2013  

71 Social Media Monitoring Tools

If you want to monitorize the "social world web" you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. We have collected Free social media monitoring tools.  In the first group are the most popular Social Media Monitoring…

Category : Social networks   27-06-2013  

AdWords: How to Control Sitelink Details In Enhanced Campaigns

Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…

Category : Web marketing   21-06-2013  

What Makes a Great Tweet

Twitter had half a billion registered users who generate about 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages? Twitter now has more than half a billion registered profiles, with over 140 million in the USA alone. Also, Twitter users send…

Category : Social networks   23-05-2013  

What is a growth hacker? The actual difference between growth hacking and marketing

Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…

Category : Web marketing   22-05-2013  

Google Hacking Secrets:The Hidden Codes Of Google

No need for an introduction, Google is quite possibly the more powerful search engine used today, even used sometimes to check our connectivity; except that the power of the single search bar on the top of Google has become a source of concern for many, and if not they should…

Category : Security   15-02-2019  

50 Top Tools for Social Media Monitoring, Analytics, and Management

To start a business that will succeed in today's connected world, we need to build a community around our company, brand, and products. It can be noticed how, the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what our…

Category : Social networks   15-05-2013  

19 New Filter Fields Available in Google Analytics

One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…

Category : Web marketing   14-05-2013  

Tips for Writing Content that Ranks in 2013

There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…

Category : Web marketing   12-05-2013  

what's an infographic and what isn't

We are well and truly in the age of the online infographic. Or are we? These colourful ‘data visualizations’ of information have flooded the internet in numbers; however, there’s many of them which just aren’t up to scratch. So, what makes an infographic an infographic? The original definition basically means…

Category : Web marketing   11-05-2013  

5 Simple Landing Page Optimization Tips

Eight seconds. That is all the time you have to capture a person’s attention, according to The Associated Press. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. You have just eight seconds to make a solid impression and get them to your next step.…

Category : Web design   10-05-2013  

How to Design a Logo: A 5-Step Process

An experienced logo designer knows that designing a great logo requires an equally great design process to ensure that the outcome is outstanding. I have broken down the logo design process into five steps that will create an effective pathway from initial brief to final presentation. Though each designer will…

Category : Web design   10-05-2013  

3 Ways to Get High Rankings Despite Algorithm Changes

Representatives from Google have said they change search engine algorithms as many as hundreds of times per year. This reality hit the Internet world particularly hard in 2012, as many of the algorithm changes that occurred meant that people who specialized in search engine optimization had to completely change strategies…

Category : Networking   10-05-2013  

Open Source Cloud Is Failing To Gain Traction: Survey

  Open source cloud infrastructures are not capturing the imagination of cloud implementers, if research from Opsview is to be believed. When asked to identify their existing cloud service providers, 56 percent of respondents chose Amazon Web Services (AWS), while only 19 percent selected Rackspace. Over half (52%) of the 420 respondents indicated that their preferred…

Category : Web marketing   09-05-2013  

Enhance Your Google+ Experience With These Fantastic Tools

  This article was written for Inspirationfeed by Shay Wright. Shay loves reading, writing, and discussing pretty much anything Internet marketing related. He is a Senior SEO Strategist at SEO.com. Learn how to create and optimize a Google+ page for business with our great new ebook! When Google first introduced Google+ to the world less than 2 years ago,…

Category : Social networks   08-05-2013  

What Is Facebook EdgeRank and Why Does It Matter?

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan…

Category : Web marketing   08-05-2013  

A Year Later, What Google Drive Means for Startups

A year ago, we were a launch partner when Google unveiled Drive. Much has been made of what this means for Google or the cloud storage wars, but there’s been an even bigger impact for startups targeting prosumers and SMB: The opportunity for profound growth using platforms like Drive as…

Category : Software   07-05-2013  

Why is facebook blue? The science behind colors in marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best. Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually…

Category : Web design   07-05-2013  

Keyword Research and The Methods

Have you ever asked yourself, what keywords should I rank for and why is choosing keywords important? Well we have all been there and hopefully after reading below you won’t ever question keyword research again. This article on keyword research describes first what keyword research is and then the different methods to researching keywords. What…

Category : Web marketing   07-05-2013  

Content Knowledge Is Power

“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps. Countless organizations now have a decade or two’s worth of Web content…

Category : Web marketing   06-05-2013  

Summer 2013: Upcoming Social Media & Tech Events

It's Monday, which means it's time for Ma-No’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out the list:  May 01 Email Insider Summit   Three days of cutting-edge content and a world-class island resort await you at MediaPost's incomparable Email Inside... more May 06 Event Marketing…

Category : Web marketing   29-04-2013  

Why Consumer-Facing E-Commerce Is BROKEN

I finally found panties on True&Co., an ecommerce lingerie company. It took them nearly one year to start selling panties. They allegedly sold them when I mentioned them in an article titled VCs Think My Boobs Need An Algorithm in January, but the panties were impossible to find.  Nobody could find them. Now you…

Category : Web marketing   29-04-2013  

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…

Category : Web marketing   25-04-2013  

13 Ways to Drive More Website Traffic from Your Facebook Page

Would you like to drive more website traffic from your Facebook page? Combining your Facebook page and your website can have a powerful affect on your business. You can use your Facebook page to attract thousands to millions of fans and then use them to drive website traffic to generate leads, increase…

Category : Web marketing   24-04-2013  

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…

Category : Web marketing   22-04-2013  

Video SEO Has Landed: Google Trends Tracks YouTube

Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…

Category : Web marketing   11-04-2013  

10 Common Link Building Problems

For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…

Category : Web marketing   11-04-2013  

Penguin 2.0 Forewarning: The Google Perspective on Links

This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…

Category : Web marketing   11-04-2013  

Transform A Simple Website in Vibrant Ecommerce Portal

Designing with respect to internet has never been limited to any barriers or disciplines, which is why attractive design in combination with online marketing has successfully created something known as ‘Ecommerce’. Readying an ecommerce portal is much more than just development or designing alone, it includes enough brain-work too. Look…

Category : Web design   11-04-2013