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114 results for: marketing

Why do you vote the way you do in the age of misinformation and fake news?

In this context of the electoral campaign in which we are immersed, the 'political hoaxes' are becoming more relevant and it is expected that attacks to destabilize the parties and candidates in order to influence the electorate will increase. As recent examples, let's remember that disinformation campaigns influenced Trump to win…

Category : News and events   11-06-2020   by Silvia Mazzetta

SEO Mistakes that Need to Be Avoided

Search Engine Optimization is the need of the hour, especially for people who have businesses and want to make something big out of it. You need to put in your share of efforts in the domain of SEO to see to it that your business is moving in the right…

Category : Seo & sem   11-06-2020   by admin admin

How to Take Your Small Ecommerce Business to the Next Level

Running an ecommerce business can be both exciting and financially rewarding. However, as you increase your customer base, it might seem difficult to successfully scale your operations. If your site is growing in popularity, or you want to attract more customers to your online venture, read the below top tips on…

Category : Web marketing   01-06-2020   by admin admin

Step by Step Guide to Successful Social Media Marketing

The most popular social media platforms boast of having hundreds of millions of active users every month. The number itself is more than enough to attract brands in trying to establish themselves as niche authorities on as many different social media websites as they can.   If you are still relatively new…

Category : Web marketing   18-05-2020   by Silvia Mazzetta

How to Build a Successful E-Commerce Store

Launching an e-commerce store is a popular route for entrepreneurs to take. The thought of opening a physical retail outlet isn’t very appealing in 2020, but here’s what you need to know to build your own e-commerce store. Pick a Business Name and Buy Your Domain It is worth putting some serious…

Category : Web marketing   12-05-2020   by Silvia Mazzetta

Seo: How Search Behavior Has Changed During COVID-19 Pandemic

Google positioning is experiencing a before and after with the coronavirus crisis. The way we search in Google has changed; The way Google the search engine gives us the results has changed ; The tools that webmasters have at their disposal have changed. Google claims that it has never registered as many searches for…

Category : Seo & sem   08-05-2020   by Silvia Mazzetta

What is Google My Business and how does it help my local business?

Google My Business is increasingly present in the digital marketing strategies of companies, and this Google tool provides us with various options to better position our business in the search engine.  Through the creation of a business file we can work on the SEO of our brand. Google My Business mixes the…

Category : Web marketing   02-05-2020   by Luigi Nori

Online Marketing Strategies for your Ecommerce

The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…

Category : Web marketing   02-05-2020   by Silvia Mazzetta

The exciting story of JavaScript (in brief)

Javascript is a client-side programming language that has changed the Internet as we know it today. The term "client side" means that it runs on our web browser without the need for a web hosting. Along with html and css it is one of the 3 pillars of web design. It is…

Category : Javascript   13-04-2020   by Silvia Mazzetta

How to Improve Your Website to Attract Local Customers

If you run a small business, make no mistake: local search is imperative for your success. You might have lofty dreams of attracting the world to your website, but it’s those local visitors who will make the difference. This is because 80% of people will try and find local information with…

Category : Web marketing   18-03-2020   by Maguire Haigh

How to Write an Amazon Listing That Converts

If you are one of the 2.5 million sellers on Amazon, you’ll know that the platform has incredible potential for profits. However you’ll also know the competition is fierce and you need to be on your A-game to sell your product. There is no doubt that ranking on Amazon is critical, and Amazon SEO is the number…

Category : Networking   28-01-2020   by Luigi Nori

Tips to Maximize Your ROI with Google AdWords

The marketing method you use is not important. What you want is the best possible ROI. The money spent should come back to you tenfold. Well, that might be a bit of an exaggeration, but you get the idea. If you were to try pay per click and Google AdWords in…

Category : Seo & sem   22-01-2020   by Silvia Mazzetta

7 Step Guide to Writing for SEO

SEO optimization is constantly evolving, and it doesn’t include only writing and SEO-friendly blog post. Some of the requirements are a mobile-friendly website, fast loading time, and support for Google crawlers. Let’s say you’ve got that covered. Then It’s time to turn to SEO writing was in the last couple of…

Category : Seo & sem   06-04-2020   by Silvia Mazzetta

How to Stay Safe When Shopping Online

It can seem that not a day goes by when we don’t hear of some new hacking case or people who have had their sensitive date compromised via the internet. It’s true that cybercriminals are always coming up with new strategies to attempt to steal either money or information, but…

Category : News and events   08-01-2020   by Silvia Mazzetta

What Are The Best Methods to Make Money Online

More and more individuals are moving from a regular job they have to work on the internet. This trend continues to grow at quite a rapid speed, and since we depend on the internet a lot these days, it is natural that there is so much money to be made…

Category : Web marketing   12-06-2020   by Silvia Mazzetta

Future of Artificial Intelligence for Startups

With how far-reaching the scope of Artificial Intelligence (AI) is, it is bound to make an enormous impact in the lives of people — the realm of startups is no exception.   Whether you’re looking to improve your omnichannel marketing or you want to make your website more accessible to people with…

Category : Technology   11-12-2019   by Silvia Mazzetta

How to Pique Customer Interest

If your target audience aren’t interested in your brand, your marketing campaigns, or the service that you provide, why would they feel compelled to bring you their business? If you’re to attract a steady stream of new customers, you’re going to have to find a way to make your business…

Category : Web marketing   06-12-2019   by Silvia Mazzetta

How to Build Your eCommerce's Email List Using Instagram

Instagram is quickly becoming a favorite social media channel among eCommerce business owners because of its high engagement rate. But when it comes to getting the highest return on your investment, that recognition belongs to email marketing. Now, imagine what will happen to your eCommerce business if you can have a way…

Category : Web marketing   06-12-2019   by Luigi Nori

The Truth About Building Your Own Website

If you have your own business, or you are working towards launching one, chances are you’ve thought about building your own website. A strong, professional website is essential for businesses of all kinds, and a critical element to promote your business and build relationships with potential and established customers. However, as…

Category : News and events   24-04-2020   by admin admin

How to Gain an Edge and Improve Your Engagement Rate on Instagram

Image source: Unsplash.com   Instagram has more than one billion active profiles every month and the platform continues to grow at a rapid speed. This is no surprise given just how popular it has become in recent times.    Given the number of active users, it is no surprise that so many businesses and…

Category : Social networks   20-11-2019   by Silvia Mazzetta

How to Find Trending Topics for Your Blog?

One of the huge determinants of a blog’s success is the content. Trending blogs with useful contents are always amazing. On the other hand, a blog with content that does not change or improve lives is useless. One of the key responsibilities of any blogger is to create content that…

Category : Seo & sem   19-08-2019   by Robert Everett

5 Ways to Effectively Market Your Online Business

Creating any business is hard enough. Having people notice your business is a completely new challenge. Similar to Michael Scott’s “declaration” of bankruptcy in The Office doesn’t make it so. Creating a business doesn’t guarantee that people will be lining up the streets or parked in front with tents waiting for…

Category : Web marketing   22-04-2020   by admin admin

What to Expect from Email Marketing Tools in 2019

Along with everything else, marketing has received a huge boost recently, thanks to technology. As email continued to be a top performer even in 2018, it’s one of the integral parts of any online campaign today. So, what should you look for in your email marketing tools in 2019?   Advanced Automation…

Category : Web marketing   18-11-2019   by admin admin

How Technology has Improved the Way We Do Business

There’s no question that technological advancements are a positive change for many industries, as they contribute to growth and innovation. New hardware and software have completely redefined some industries, and revived old or dying ones, with improvements in efficiency, standards, processes, and connection and communication. It’s tough to find a commercial…

Category : Web marketing   20-06-2019   by admin admin

How To Grow Your Small Business

A business that stays still will stagnate. To be successful and to have a business to be proud of, you need to ensure that it grows. This is not always easy, but it should always be at the forefront of your mind when it comes to your business. There will…

Category : Startups   01-05-2020   by admin admin

5 Strategies For Improving Brand Reputation

In order for a business in any industry to succeed, it is essential that they have a good reputation. Your target customer needs to see your brand as an authoritative source in the industry and a company that they can trust. This will help you to stand out from the…

Category : Web marketing   15-05-2019   by admin admin

Advantages of Progressive Web Applications

The unstoppable increase in the use of mobile devices to connect to the Internet has resulted in the fact that it is no longer enough to have only one web page to have an online presence.  Right now, any company that wants to stand out and build customer loyalty must also…

Category : Javascript   08-05-2019   by admin admin

How  to Make the Most of Technology in Your Business

How to Make the Most of Technology in Your Business

If you’ve decided not to make use of the available technology in your business, you’ll soon find yourself falling behind the competition. More and more businesses are using technology to serve their customers better and extend their abilities. As well as understanding the importance of technology in business it’s also…

Category : Technology   16-04-2019   by admin admin

Pulsetuit, the new platform for sentiment analysis in real time

Pulsetuit, the new platform for sentiment analysis in real time

Alt17 has developed an innovative platform to measure the emotional impact in real time of campaigns, events, hashtags and Twitter users. Twitter is traditionally the most used social network to follow broadcasts and events at the same time they are happening. Innumerable publications and messages are exchanged by its users as…

Category : Software   19-02-2020   by admin admin

How the Internet has Influenced Businesses

How the Internet has Influenced Businesses

The internet has transformed the way that people live their lives. You can access a wealth of knowledge from a device that fits in your hand. Yes, it’s used for pleasure and leisure, but it has made the most impact on businesses, driving growth with innovations and advances in technology. The…

Category : News and events   22-03-2019   by admin admin

How to  Successfully Promote Your Healthcare Business

How to Successfully Promote Your Healthcare Business

When it comes to running a healthcare business, you have to find a way of making it stand out from the crowd if you want it to be successful. People often choose to go with recommendations when it comes to choosing a healthcare professional. However, more typically, they turn to…

Category : Web marketing   20-03-2019   by admin admin

Which Javascript frameworks will rule in 2019?

Which Javascript frameworks will rule in 2019?

In this article, we will review and analyze the 2018 State of JavaScript report to later focus attention on frameworks that will be at the center of attention in 2019. Let's take some time to look at the amazing journey of JavaScript, reflected in the use of more than 20,000 developers…

Category : Javascript   19-02-2019   by admin admin

Top Social Media Marketing Tools in 2019

Top Social Media Marketing Tools in 2019

Social media marketing is a baffling area.  The social media has revolutionized and completely changed the way we send and receive information. It is more interactive, can be done in real time and uses a wide number of media like text, audio, video, pictures, graphics and more.  Tools such as…

Category : Social networks   08-10-2019   by admin admin

The Meaning of Colors in web Design. A little bit of psychology

The Meaning of Colors in web Design. A little bit of psychology

Color psychology is one of the most talked about and interesting parts of psychology. The idea that some colors evoke feelings and emotions. In fact, this color helps buy the most attractive product. You invest a great deal of time and money to create a convincing website design to increase…

Category : Web design   05-08-2019   by admin admin

Crazy SEO Tips For 2019

Crazy SEO Tips For 2019

Are you interested in learning more about SEO in 2019? Here are the trends you need to follow to improve your search optimization skills. For those who don’t know about SEO, here's a brief overview. SEO is the acronym for Search Engine Optimization. In simple words, SEO is the way of improving…

Category : Seo   01-02-2019   by admin admin

The Most Useful 50 Web Sites you wish you knew earlier

There are so many websites around, and it is very complicated to know each and every one of them. Our lisy provides 100 those websites that we find particularly helpful, even though they are not as famous or as prevalent as some of the big names. archive.is — take a snapshot of…

Category : Web marketing   13-06-2020   by admin admin

4  Ways To Quickly Improve Your Online Business

4 Ways To Quickly Improve Your Online Business

It’s great to be an online business in an era where technology is continuously growing and expanding, but it can be difficult to succeed because there’s also a lot of competition in the space. This is why it’s important to always be looking at how you can be improving your…

Category : Web marketing   07-11-2018   by admin admin

Why  Is Digital Marketing So Important For Your Business?

Why Is Digital Marketing So Important For Your Business?

When you start to look into different ways that you can market your business, you’ll notice that the term ‘digital marketing’ comes up time and again. There is a reason for this; digital marketing is a hugely important part of modern marketing, and it is something that every business can…

Category : Web marketing   08-11-2018   by admin admin

How to Improve the Exposure of Your Business

How to Improve the Exposure of Your Business

Gaining exposure as a business – especially if you operate entirely or predominately online – can be difficult. You want to see results fast, and to do that you might attempt to spam your customers and clients with advertisement after advertisement. This is not the way to reach your goals.…

Category : Startups   31-10-2018   by admin admin

How to Create a Brand Story through Video Marketing

How to Create a Brand Story through Video Marketing

Humans always have and probably always will turn to stories, be them in books or on screen, to both make sense of life and get a break from it at times, and you should be tapping into this instinctive fascination to draw people to your brand and ultimately to your…

Category : Web marketing   13-02-2019   by admin admin

How to Decide Between Managing Your Own Pay Per  Click Campaign and Hiring a PPC Management Agency

How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency

Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…

Category : Seo & sem   01-09-2018   by admin admin

Four of the Biggest Reasons Your Emails are Sent to Spam

Four of the Biggest Reasons Your Emails are Sent to Spam

Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…

Category : Web marketing   14-08-2018   by admin admin

A Guide to Integrate Social Media into Your E-Commerce Store

A Guide to Integrate Social Media into Your E-Commerce Store

There’s no disputing the influence that the internet and social media have had on business management. The speed at which platforms like Facebook, Instagram, and Twitter have grown has been remarkable, and the integration of the business tools that they provide has been largely positive. For those involved in e-commerce,…

Category : News and events   09-07-2018   by admin admin

2 Areas of Business You Need to Audit

2 Areas of Business You Need to Audit

Carrying out a business audit should be a regular event, but too many businesses either neglect this or limit their attention to the basic areas. The fact is that your audits need to cover much more than you think, and can be the key to more streamlined business efficiency, Not…

Category : Startups   28-05-2018   by admin admin

Best SEO Tools for 2018

Best SEO Tools for 2018

Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use of the analytic tools that are readily available to you to allow you to make the most of your SEO…

Category : Seo & sem   27-02-2019   by admin admin

How To Take Your Website Up A Notch

In order to get your website off the ground then you’re going to want to learn how best to get it noticed and clicked on. If you’re just starting to build your website, then you will need to know how to optimize your site’s success from the very beginning. If…

Category : Ui/ux design   02-05-2020   by Silvia Mazzetta

Advice For A Successful Social Media Strategy

One area where your business can make a big impact and drive more attention back to your company is through social media. The problem is many businesses think they can simply open accounts and hope for the best without having a plan of attack. What you need to succeed is to…

Category : Social networks   13-03-2020   by admin admin

Choosing the Right Type of Website for Your Business

Choosing the Right Type of Website for Your Business

The decision to have a website is a given for most entrepreneurs, but what is not so certain is the kind of website you should have. There are several different types of sites, offering a range of functionalities with prices to match, so selecting the right one is not as…

Category : Startups   11-06-2018   by admin admin

6 Reasons Why Marketing is Important for Every Business

6 Reasons Why Marketing is Important for Every Business

The basis of marketing for any business is to build brand awareness, but it also contributes to a host of other factors necessary for business success. Building the foundations for a company, whatever the sector, is key to securing loyal customers and identifying yourself in a diluted marketplace. The elements…

Category : Web marketing   01-04-2020   by admin admin

The Importance of Other People to the Success of Your Website

The Importance of Other People to the Success of Your Website

The old adage about it not being what you know but who you know, although not entirely accurate, does hold a grain of truth. Your first job as a website owner is to know the subject around which your site is based inside and out, so that visitors to your…

Category : Web marketing   27-02-2018   by admin admin

Social Media Marketing or SEO?

Social Media Marketing or SEO?

Want to increase traffic to your site? Driving traffic to your website is no longer a simple or straightforward task. With so much competition, disinformation and misinformation, where are we supposed to turn? Wondering whether to concentrate on SEO or social media marketing? In this infographic SEO Jury compare the two tactics, and provide some…

Category : Seo & sem   09-02-2018   by admin admin

Best apps to boost your social media

Best apps to boost your social media

Most individuals, marketers and business people struggle to get the best out of social media but do not know how to go about it. There are various applications that can help anyone get their social media up and running. With the help of such apps or tools, management of social…

Category : Social networks   24-11-2017   by admin admin

Ten Laws of Successful Social Media and Content Marketing

Social media has become an indispensable tool when it comes to building a following around your brand as well as distributing content to your audience. This is where your customers live and interact with various contents. When coupled with high-quality content, social media marketing can significantly boost your market coverage…

Category : Social networks   13-06-2020   by Silvia Mazzetta

Increase the Number of Backlinks to Your Site the Right Way

SEO is important, however, the algorithms used and the techniques you need to use are changing every day. RankBrain is Google’s newest invention that has once again changed the face of traditional SEO tactics. Thankfully, however, one of the best methods of increasing your website’s ranking has remained: link backs.…

Category : Seo & sem   18-03-2020   by admin admin

How to Become a Leader in The Field of Digital Technology

How to Become a Leader in The Field of Digital Technology

Have you been working your way up the ladder of a digital technology company but have hit a brick wall? If so, you are not alone. Many digital technology companies require their employees to not only have a good work ethic but also a higher degree in order to advance.…

Category : Startups   16-06-2020   by admin admin

3 Top Tips for Picking the Right Web Hosting Service for Your Needs

Whether you are setting up a new website or blog for the first time or moving your existing site over to a new web host, picking the right web hosting service for your needs is of utmost importance. When choosing a web hosting service, it’s important to opt for a…

Category : Networking   14-08-2019   by admin admin

Top 8 Free Online Social Media Marketing Tools For Startups

Top 8 Free Online Social Media Marketing Tools For Startups

If you have just launched a new startup one of the things that should be top of your agenda is creating an effective social media strategy. No sane business owner can afford to ignore social media in this day and age.     People go to social media sites to socialize. It's like…

Category : Web marketing   14-08-2017   by admin admin

Top 7 UX Tools of 2017

Top 7 UX Tools of 2017

In this years we see a surge in new tools and technology to make our marketing and creative lives easier. UX tools also continue to grow . Today we have listed 7 tools and resources to add to your workflows for 2017. 1. UX MAP An Axure RP library to create compelling UX documentation in no time. Add…

Category : Web design   11-07-2017   by admin admin

Why Social Media Cannot Fully Take the Place of Offline Marketing

Why Social Media Cannot Fully Take the Place of Offline Marketing

Social media has absolutely revolutionised the way we think about marketing. As well as allowing a business to tap into an audience that is easy to target, always online, and interested in interacting, it can also be hugely cost effective, with some approaches such as Twitter marketing being basically free…

Category : Seo & sem   30-06-2017   by admin admin

4 Strategies to Improve  YouTube Marketing

4 Strategies to Improve YouTube Marketing

In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search engine. As the demand for more video content online increases, YouTube isn’t just used for watching funny videos of cats (although it just wouldn’t be the same without them)! As more…

Category : Social networks   09-06-2017   by admin admin

Top Ideas for Creating Website Content

Top Ideas for Creating Website Content

Creating a fantastic website that impresses all of your visitors comes down to much more than choosing a WordPress (or alternative) theme template and uploading the best plugins. You can have all of the best features that are available, but if you are putting content onto your website that isn’t…

Category : Web design   18-05-2017   by admin admin

Useful technical SEO checklist for developers

Nowadays search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people. And there is one great truth on this freak world: people are fickle. But that's the beauty of it. Modern SEO is so dynamic that almost anything could work, but that's…

Category : Seo & sem   28-05-2019   by admin admin

An Introduction to Email Segmentation

An Introduction to Email Segmentation

Email marketing is one of the most effective marketing methods to acquire new customers. Did you know that 72% of people prefer to receive promotional content through email rather than social media channels (17%)? For anyone who is looking to develop a highly successful email campaign, listening to what potential…

Category : Web marketing   10-05-2017   by admin admin

How to Have a Website That Brings Excitement to the Accounting Industry

How to Have a Website That Brings Excitement to the Accounting Industry

A website doesn’t need an animated flash introduction in order to get visitors to stick around and find out what else you have in store for them. Web designers have been saying for years that all professionals need a website to advertise their services, and they’re finally listening. The problem…

Category : Web design   24-04-2017   by admin admin

4 Online Marketing Tips for Personal Trainers

4 Online Marketing Tips for Personal Trainers

The fitness industry is growing rapidly as more people realize the health benefits of physical exercise. As a result, the demand for personal trainers has never been higher. With the rise in demand, the profession is one of the most competitive today. To stay ahead of the pack, you must market…

Category : Web marketing   27-02-2017   by admin admin

How to Optimize Images for SEO

Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…

Category : Web marketing   20-02-2020   by admin admin

8 Social Tools to interact with Customers and improve CX

8 Social Tools to interact with Customers and improve CX

Customer experience is measured by the individual’s experience during all points of contact against the individual’s expectations. Over the past century, countless inventions and advancements have inadvertently raised the bar of customer experience. Communication mediums have improved, resulting in elevated expectations of more hands-on, faster, and localized customer service.  Customers now have…

Category : Social networks   22-07-2016   by admin admin

Best tools for creating infographics

Best tools for creating infographics

Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…

Category : Web marketing   11-08-2016   by admin admin

8 Social Media Monitoring Tools 

8 Social Media Monitoring Tools 

We think that a combination of quick response, easy use and functionality is what a company need in order to effectively run a social media campaigns. There are many tools that let you manage multiple accounts, respond quickly and stay on top of real-time information.  We evaluate 8 of the best free tools for social media monitoring,…

Category : Social networks   22-10-2015   by admin admin

Best Days to Post on Facebook [Infographic]

Best Days to Post on Facebook [Infographic]

Among the greatest challenges is determining exactly when to post a given piece of content so it attracts the most “likes,” comments, and retweets. A recent infographic from LinchpinSEO could help crack that code by showing the best days to post to Facebook. Even better, it organizes the information by industry. For…

Category : Social networks   11-03-2014   by admin admin

Best Content Strategy Resources

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

Category : Web marketing   09-12-2013   by admin admin

8 SEO fundamentals for marketers and developers

8 SEO fundamentals for marketers and developers

Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…

Category : Web marketing   05-11-2013   by admin admin

How Colors Affect Business: Colours speak louder than words

How Colors Affect Business: Colours speak louder than words

Color theory, also known as color psychology, can trace its roots to the 1490s, when Leonardo da Vinci wrote about it in his personal journals. Professional marketers today master the principles of color theory to lead prospective clients and customers into purchasing their products and services with such ease, that…

Category : Web design   27-08-2013   by admin admin

How Companies can Drive Engagement with Blogs: 50 tips

How Companies can Drive Engagement with Blogs: 50 tips

Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…

Category : Web marketing   21-08-2013   by admin admin

The Best Project Management Tools For Planning

The Best Project Management Tools For Planning

Project management tools are one of the essentials when it comes to having a project run successfully. Whether you are a freelancer, or simply an owner of a small business, it comes in handy to know what is required and needed in order to manage a client’s project successfully. Programmers and engineers…

Category : Software   02-08-2013   by admin admin

The secrets of inbound marketing

The secrets of inbound marketing

Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…

Category : Web marketing   30-07-2013   by admin admin

10 Best Free Ecommerce Solutions On The Market

10 Best Free Ecommerce Solutions On The Market

There are many ecommerce platforms in the market. Some are free platforms and some are paid platforms. The main factors which you have to consider while choosing ecommerce platform is the price, useful functions, user friendly and with strong merchandising tools. Each platform has its own set of pros and cons…

Category : Software   19-07-2013   by admin admin

10 Cheatsheets & Infographics For Social Media Marketers

10 Cheatsheets & Infographics For Social Media Marketers

How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…

Category : Web marketing   26-05-2020   by admin admin

Becoming a Web Professional: 19 online resources

Becoming a Web Professional: 19 online resources

The web education industry (designers, developers, graphics,seo,sem...) has exploded from a small niche to a powerful, continually expanding force. Countless people all over the planet are interested in learning about web design,web development, seo, sem, gamification, web marketing, and tons of companies are cropping up promising the ultimate solution. The good…

Category : News and events   18-07-2013   by admin admin

The importance of building a responsive website and targeting the mobile audience

What are the changes reshaping the IT industry? The most significant one is the trend of using tablets, smartphones, and other mobile devices to access internet. This trend is the proof of technological revolution and is affecting greatly the web designers to follow some responsive approach for website creation. Google’s recommendation…

Category : Web design   15-06-2020   by Silvia Mazzetta

Top Alternatives to Google Adsense (ideal for small publishers)

It's a fact: Google dominates the Internet and is the undisputed leader in the search engine market in such a way that it is frankly difficult to avoid the Mountain View giant, not only from a SEO perspective in terms of where the traffic comes from, but also in terms…

Category : Web marketing   15-06-2020   by Silvia Mazzetta

Show Your Clients the Value of Facebook in 7 Easy Steps

Show Your Clients the Value of Facebook in 7 Easy Steps

Here's a common scenario: You have a client who you know would benefit from a Facebook Page but the client isn't convinced. First of all you have to demonstrate how you would plan to limit their risks, then you have to underline that an active social media presence can help inspire brand…

Category : Social networks   03-07-2013   by admin admin

50 tools to reinvigorate your content marketing efforts

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Category : Web marketing   03-07-2013   by admin admin

Are social networks still the best way to promote your business?

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Category : Web marketing   01-07-2013   by admin admin

Marketing Metrics

Marketing Metrics

Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…

Category : Web marketing   01-07-2013   by admin admin

14 Tools For Checking Your Website's Health

14 Tools For Checking Your Website's Health

Have you ever checked your website's health? We have listed some useful sources that show if your website is operating as it should, and if there's anything that it can be done to improve it's performance from the structural and marketing aspect. Enjoy and feel free to recommend any other sources…

Category : Web design   28-06-2013   by admin admin

71 Social Media Monitoring Tools

71 Social Media Monitoring Tools

If you want to monitorize the "social world web" you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. We have collected Free social media monitoring tools.  In the first group are the most popular Social Media Monitoring…

Category : Social networks   27-06-2013   by admin admin

AdWords: How to Control Sitelink Details In Enhanced Campaigns

AdWords: How to Control Sitelink Details In Enhanced Campaigns

Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…

Category : Web marketing   21-06-2013   by admin admin

What Makes a Great Tweet

What Makes a Great Tweet

Twitter had half a billion registered users who generate about 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages? Twitter now has more than half a billion registered profiles, with over 140 million in the USA alone. Also, Twitter users send…

Category : Social networks   23-05-2013   by admin admin

What is a growth hacker? The actual difference between growth hacking and marketing

What is a growth hacker? The actual difference between growth hacking and marketing

Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…

Category : Web marketing   22-05-2013   by admin admin

Google Hacking Secrets: The Hidden Codes Of Google

No need for an introduction, Google is quite possibly the more powerful search engine used today, even used sometimes to check our connectivity; except that the power of the single search bar on the top of Google has become a source of concern for many, and if not they should…

Category : Security   09-04-2020   by admin admin

50 Top Tools for Social Media Monitoring, Analytics, and Management

50 Top Tools for Social Media Monitoring, Analytics, and Management

To start a business that will succeed in today's connected world, we need to build a community around our company, brand, and products. It can be noticed how, the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what our…

Category : Social networks   15-05-2013   by admin admin

19 New Filter Fields Available in Google Analytics

19 New Filter Fields Available in Google Analytics

One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…

Category : Web marketing   14-05-2013   by admin admin

Tips for Writing Content that Ranks in 2013

Tips for Writing Content that Ranks in 2013

There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…

Category : Web marketing   12-05-2013   by admin admin

what's an infographic and what isn't

what's an infographic and what isn't

We are well and truly in the age of the online infographic. Or are we? These colourful ‘data visualizations’ of information have flooded the internet in numbers; however, there’s many of them which just aren’t up to scratch. So, what makes an infographic an infographic? The original definition basically means…

Category : Web marketing   11-05-2013   by admin admin

5 Simple Landing Page Optimization Tips

5 Simple Landing Page Optimization Tips

Eight seconds. That is all the time you have to capture a person’s attention, according to The Associated Press. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. You have just eight seconds to make a solid impression and get them to your next step.…

Category : Web design   10-05-2013   by admin admin

How to Design a Logo: A 5-Step Process

How to Design a Logo: A 5-Step Process

An experienced logo designer knows that designing a great logo requires an equally great design process to ensure that the outcome is outstanding. I have broken down the logo design process into five steps that will create an effective pathway from initial brief to final presentation. Though each designer will…

Category : Web design   10-05-2013   by admin admin

3 Ways to Get High Rankings Despite Algorithm Changes

3 Ways to Get High Rankings Despite Algorithm Changes

Representatives from Google have said they change search engine algorithms as many as hundreds of times per year. This reality hit the Internet world particularly hard in 2012, as many of the algorithm changes that occurred meant that people who specialized in search engine optimization had to completely change strategies…

Category : Networking   10-05-2013   by admin admin

Open Source Cloud Is Failing To Gain Traction: Survey

Open Source Cloud Is Failing To Gain Traction: Survey

  Open source cloud infrastructures are not capturing the imagination of cloud implementers, if research from Opsview is to be believed. When asked to identify their existing cloud service providers, 56 percent of respondents chose Amazon Web Services (AWS), while only 19 percent selected Rackspace. Over half (52%) of the 420 respondents indicated that their preferred…

Category : Web marketing   09-05-2013   by admin admin

Enhance Your Google+ Experience With These Fantastic Tools

Enhance Your Google+ Experience With These Fantastic Tools

  This article was written for Inspirationfeed by Shay Wright. Shay loves reading, writing, and discussing pretty much anything Internet marketing related. He is a Senior SEO Strategist at SEO.com. Learn how to create and optimize a Google+ page for business with our great new ebook! When Google first introduced Google+ to the world less than 2 years ago,…

Category : Social networks   08-05-2013   by admin admin