How to Improve the Exposure of Your Business

How to Improve the Exposure of Your Business
by Janeth Kent Date: 31-10-2018 business website tips media marketing

Gaining exposure as a business – especially if you operate entirely or predominately online – can be difficult. You want to see results fast, and to do that you might attempt to spam your customers and clients with advertisement after advertisement. This is not the way to reach your goals. You need to build a relationship with your customers, allow them to come to love you and trust you in what they feel is in their own time. To improve your exposure and the quality of said

Get Online

If you don’t already have a digital presence, you need to get online now. It doesn’t matter if you plan on selling a product online or not, people use their phones to find information and reviews. Get online so that your potential customers can check information, like where you are located, your opening hours, and what others have written about you. It’s how you can bring in more local business and gain the right trust and authority you need to be their number one choice.

Build Up Your Trust and Authority the Right Way

Exposure is great, but it won’t help if those who see it don’t trust your brand. There are plenty of spam advertisements out there that could lead to a loss of money and even a virus being downloaded to your computer, so it’s no wonder that people are now warier of their actions online than they have been before.

Building up this trust does take time. Having a quality digital presence will help, but there are many other trust considerations. How well you rank on Google, for example, is a huge indicator, but it is not easy to get to that front page of Google. You can use PPC marketing, yes, but the best way is through SEO. It takes longer to see results, but the effects are longer lasting. You don’t even need experience with SEO to get started. You can instead use the services of an agency like Click Intelligence to get your company off the ground.

Mix Media Marketing

While you are building up this trust and authority, you need to start considering what marketing methods best suit your business. In most cases, you could probably benefit from a mixed media approach. Use social media marketing and PPC marketing to gain attention and grow a following online, and then work on becoming a community pillar at home. You could host regular events, like a Christmas party or an artisan market, right in your store, and as a result, bring in more foot traffic and grow your relationship with your community.

All marketing must be done with purpose. Without the right narrative and the right reach, you will not gain the exposure you are looking for. There might be the saying that all press is good press, but the reality is quite different. Bad press can ruin a company, especially if you haven’t built up a strong enough relationship with your customers. Do all you can to be a source of good, both online and in life, and you can grow your reputation and your reach.

 

 
by Janeth Kent Date: 31-10-2018 business website tips media marketing hits : 4769  
 
Janeth Kent

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN AND DEVELOPMENT.

 
 
 

Related Posts

8 benefits of having a website for your business

At this moment, the Internet is a phenomenon that is sweeping the world. It has been able to interconnect millions of users all over the planet. People have made the…

Interesting and Helpful Google Search Features You’ll Want to Start Using

Google – THE search engine for many internet users. It has been with us since its launch back in 1998 and thanks to its simplicity of use and genius algorithms,…

How to use your browser as a file browser, in Chrome or Microsoft Edge

We're going to explain how to use the Chrome browser as a file browser, both on Android and on your computer. This is a hidden feature of Chromium that will…

Website Traffic Getting Low? 4 Immediate Action to Take

If you have created a website, I am sure your end objective is to create a strong brand presence, boost engagement, and multiply revenue. An interesting statistic showed that there were…

How to watch deleted or private Youtube videos

Today we are going to talk about the technique which you permit to be able to recover videos from Youtube that was deleted, made private or simply blocked by Youtube…

Introduction to REGEX - Regular Expression

Today we are going to write about Regular Expressions known as regex or shortened  regexp, a very useful concept of using search patterns. Surely you were in a situation when you…

HTTP Cookies: how they work and how to use them

Today we are going to write about the way to store data in a browser, why websites use cookies and how they work in detail. Continue reading to find out how…

Suggestions to Improve the Efficiency of a Small Business

If you have a small business, it means that every resource matters. You have less room for error due to a lack of manpower as well as other aspects. So…

How to ‘leave’ a WhatsApp group without actually leaving

If you want to leave a WhatsApp group but don't want the 'You left the group' message to be displayed, read this article. Some people love WhatsApp groups, and some people…

How are businesses using artificial intelligence?

The term Artificial Intelligence (AI), "the intelligence of the machines", unifies two words that, a priori, could not be associated, since the term intelligence is attributed to the faculty of…

The 6 Essentials for Creating a Visually Appealing Web Design

Creating a website might seem like a simple thing. After all, what do you really need besides a good hosting provider and relevant content, right? Well, the reality is quite…

7 Killer Strategies to Increase Your Sales Funnel Conversion Rates

Have you been using online sales funnels to grow your business online but it hasn't really worked for you? There's something you are not doing right. Use these strategies to…