How to Grow Your App's Active User Base

META: Read on to find out the best ways to get people engaged – and most importantly, staying – on your app.

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A mobile app is nothing without users. There are a lot of ways you can push this number up and up but the approach of “build it and they will come” is not one of them. If you’re looking for ways to grow your app’s user base, you’ve come to the right place. Read on to find out the best ways to get people engaged – and most importantly, staying – on your app.

Consider your App Store Optimization

An important way to be seen in the right places is to perfect your App Store Optimisation. This means that when a user is searching for an app in the app store, the ones that best match their needs with the best reviews will come up first. And users rarely scroll far before they find an app to try. It’s the same concept as SEO. If you keep your app and page on the App Store fully informed and people are reviewing it positively, you’ll rank higher in the results and be more often featured on the homepage and suggestions. But reviews are a big part of that, so if you might need to consider buying app reviews to get a leg up.

Along the same lines, you’ll want to invest time in your website traffic and SEO. When users are looking for your app on Google, you want the website directing them to download your app to be the first thing that appears so you have more active users downloading the app. You can push this along by making your app’s website as informed as possible.

Use social media marketing to drive engagement

There are a lot of ways you can drive engagement on social media. Some of them boil down to simply asking. Give your users a quirky prompt, like screenshotting their favorite product on the app and sending them on for a bit of engagement on your socials and the app. Ask them questions or post polls about the app for some engagement.

Expand your users on social media with collaborations and curated content, or even with affiliate marketing. Brand ambassadors that appeal to your demographic can give a shout out to your app to promote it and gain more users.

Understand the Mobile App Marketing Cycle

There is the sales funnel and the business pyramid and a million other shapes that aid in understanding different markets, but in-app management that’s a cycle. It starts with the acquisition, or prompting users to install your app, moves onto growth, wherein you get users activated on your platform for higher engagement, and then there is retention, which basically means keeping the users you have on your app. And, as you can imagine, the cycle repeats itself.

Of course, we’ve simplified that for the sake of this guide. But it’s important that you do the work to understand the mobile app market. If you are going to go into app development, understanding the market and its effect on users can inform key decisions on what the app is/is going to do.

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Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN AND DEVELOPMENT.