61 results for: advertising
The demise of Third-Party Cookies could decrease marketing effectiveness by up to 30%
In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing effectiveness by as much as 30%, according to Accenture's analysis. The use of third-party cookies has long been a cornerstone of…
Category : 04-06-2023 by Silvia Mazzetta
Marketing Trends in Technology 2023: Spotlight on Inflation
Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…
Category : Web marketing 01-06-2023 by Janeth Kent
The first videogame tournaments: the origin of eSports
The first video videogame tournaments: the origin of "eSports". Electronic sports or "eSports" are video game competitions that have been increasing in popularity over the years, being a lucrative sector that currently moves hundreds of millions of euros. Its origins date back to the first video game tournaments in history, which were…
Category : Videogames 19-10-2022 by Janeth Kent
8 benefits of having a website for your business
At this moment, the Internet is a phenomenon that is sweeping the world. It has been able to interconnect millions of users all over the planet. People have made the Internet an indispensable part of their lives. If they want to find out where to eat, they look on their…
Category : Web marketing 03-06-2022 by Nadal Vicens
Are you being floCed by Google?
No panic! Don't be alarmed, because it may sound worse than it is. But since Google doesn't seem to have any intention of communicating it properly, it's up to the rest of us to do so. We're talking about the new secure tracking system with which the Internet giant wants…
Category : News and events 21-05-2021 by Janeth Kent
eSports streaming market breaks all records
If it was already very successful globally before, in the wake of the pandemic the online game streaming industry has managed to grow to totally unexpected levels. Its expansion is unstoppable and experts predict that its value will grow by 70% in the next four years and could reach some…
Category : Videogames 27-04-2021 by Janeth Kent
Parental controls on Android: how to make mobiles and tablets child-friendly
Despite all the good things about them, mobile devices can expose your children to content that they're better off not seeing. The good news is that your Android phone or tablet comes with built-in tools that can help you ensure your kids can only access age-appropriate content and, as we'll…
Category : Security 26-04-2021 by Janeth Kent
The best free tools to Transcribe audio to text
With this article we bring you a list of the best tools for transcribing audio to text, offering you some that simply do it with dictated audio, but also others capable of loading audio files. The collection is varied, and we have mobile applications, web pages, and computer programs capable…
Category : Software 15-04-2021 by Janeth Kent
6 Best Alternative Privacy Focused Browsers in 2021
In today's article we take a look at free private browsers which are relevant in 2021. We will compare their advantages and disadvantages, specs, etc. Let's get into it. What are alternative browsers? Alternative browsers are mostly trying to increase browser security, by various methods, such as browser hardening, sandboxing, encryption forcing, etc. When…
Category : Software 22-04-2021 by
Cumulative Layout Shift, what is and How to optimize CLS
Cumulative Layout Shift, one of the new Core Web Vitals metrics, is the first metric that focuses on user experience beyond performance. Unexpected movement of web page content is a major source of irritation for users on the web. The new cumulative design change metric helps developers understand the impact of…
Category : Seo & sem 14-01-2021 by Luigi Nori
Understanding LCP, CLS, FID. All about Core Web Vitals in Google Search Console
A few months ago we talked about certain Google metrics that were displayed in Search Console. The reason for writing another post on this topic is that Google has changed this again, giving priority to other metrics. Interestingly, we thought in that previous study that the FCP and FID were not…
Category : Seo & sem 14-01-2021 by Laura Celis Ballesta
What is DNS Blockchain and how to use it
To be able to navigate the Internet, to enter a website and have it show us all the content we want and search for, certain functions and characteristics are necessary. One of these key points is the DNS. It is what translates domain names into IP addresses, which prevents us…
Category : Security 28-12-2020 by Janeth Kent
Some Neat Ways to Improve Your Internet Browsing Experience?
Not everyone has the best time when they are surfing the net. There are multiple reasons why an internet browser struggles, but that does not mean the situation is out of your hands. Relying on the internet is inevitable these days. We use it for work, entertainment, and socializing with friends…
Category : News and events 21-12-2020 by Janeth Kent
Google everywhere: anatomy of a massive giant
The alarm clock is going off. A hand floats over the bedside table groping for the source of the sound: probably a cell phone and maybe one of the more than 2.5 billion Android devices in the world. Alphabet's operating system (Google's matrix) concentrates 74.6% of the market and together with…
Category : Technology 03-12-2020 by Silvia Mazzetta
How to write our own Privacy Policy
In this article we will talk about Privacy Policy statements, how you can write one and implement it on your page. Why did it pop up? These days when we browse on any new page, or when we visit the site for the first time, most of the time we have to…
Category : Development 22-10-2020 by
How to securely access the Dark Web in 15 steps. First part
The dark web can be a pretty dangerous place if you don't take the right precautions. You can stay relatively safe with a good antivirus and a decent VPN. However, if you want to be completely anonymous and protect your device, you'll need a little more than that. Here there are…
Category : Security 15-06-2023 by Silvia Mazzetta
How to Browse the Internet Anonymously: 6 tips
Most of the actions you take online are not as private as you might imagine. Nowadays, countless people and groups try to follow our online behaviour as closely as possible. Our ISPs, our network administrators, our browsers, search engines, the applications we have installed, social networks, governments, hackers and even the…
Category : Security 16-09-2020 by Silvia Mazzetta
Browse safely and privately from your mobile phone using a VPN
Every day our smartphones suffer attacks, viruses, malware and information theft. In this article you will be able to deduce if you need a VPN in your mobile phone to safely surf the Internet, to avoid possible attacks on public Wi-Fi networks and also to filter out advertising and malware…
Category : Security 25-08-2020 by Janeth Kent
What is the origin of the word SPAM?
It is 40 years since the first spam e-mail was sent. Surely most of the readers of this blog had not yet been born, as well as annoying mail with which we are bombarded in our emails, social networks, or mobiles already existed long before our existence. Have you ever wondered what the origin of the…
Category : Web marketing 03-08-2020 by Janeth Kent
A collection of interesting networks and technology aiming at re-decentralizing the Internet
The decentralised web, or DWeb, could be a chance to take control of our data back from the big tech firms. So how does it work? Take a look at this collection of projects aimed to build a decentralized internet. Cloud BitDust - is decentralized, secure and anonymous on-line storage, where only…
Category : Networking 27-08-2020 by Janeth Kent
How to enable Chrome's new feature that blocks ads that consume your CPU, battery, and Internet connection
Google has announced that it will begin experimenting with a technology that they have been developing for months, in order to improve the battery consumption of our computers and the speed of the pages we visit. In a blog post, the company announced that it plans to integrate it into Google…
Category : News and events 17-05-2020 by Silvia Mazzetta
What is Google My Business and how does it help my local business?
Google My Business is increasingly present in the digital marketing strategies of companies, and this Google tool provides us with various options to better position our business in the search engine. Through the creation of a business file we can work on the SEO of our brand. Google My Business mixes the…
Category : Web marketing 02-05-2020 by Luigi Nori
Online Marketing Strategies for your Ecommerce
The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…
Category : Web marketing 20-04-2023 by Silvia Mazzetta
The best websites of the Tor Deep Web and Dark Web Network
We already talked about Deep Web more than a year ago, explaining that to open Deep Web (or rather Dark Web) sites you need total and undetectable user anonymity and access to the "onion" network. The Dark Web is much smaller than the Deep Web and is composed mainly of sites…
Category : Security 03-11-2022 by Janeth Kent
Building a Home for Your Home Finders
As a real estate agent, one of the most important aspects of your job is outreach. No one will know about your services if you have no way of letting them know. Billboards and commercials are a great way to reach your clients along with online advertising, but if you…
Category : Web marketing 14-04-2020 by Luigi Nori
5 ways to improve your user experience
As a brand, UX is incredibly important when it comes to keeping your customers happy and on your site. Afterall, the longer they are on your site, the more likely they are to spend, and the more likely you are to hit your targets and KPI’s. Also, the better the…
Category : Ui/ux design 09-04-2020 by Silvia Mazzetta
Best Web Proxies for Safer and Anonymous Surfing
Privacy is increasingly demanded in the context of global society. Contributing to this are the notorious cases of massive infiltration and security breaches that have ended up filtering users' private data. But there is also a widespread suspicion that someone is "watching" everything we do. For that reason, the use…
Category : Security 11-01-2020 by Silvia Mazzetta
10 SEO trends for 2020
In "Ma-No" we have tried to make some predictions with our digital crystal ball and (knowing that we will be wrong about many things) about what will happen in SEO in the next months. These are the ten trends that could mark the evolution of web positioning in 2020. 1. More…
Category : Seo & sem 01-01-2020 by Silvia Mazzetta
5 popular Dark Web sites
People tend to confuse the terms Deep Web and Dark Web, and while they are related, they are not exactly the same. The Deep Web is essentially the entire Internet that's out of reach of traditional search engines, and it can encompass everyday things like emails from a Gmail account,…
Category : News and events 09-12-2019 by Silvia Mazzetta
How to Pique Customer Interest
If your target audience aren’t interested in your brand, your marketing campaigns, or the service that you provide, why would they feel compelled to bring you their business? If you’re to attract a steady stream of new customers, you’re going to have to find a way to make your business…
Category : Web marketing 06-12-2019 by Silvia Mazzetta
How Technology has Improved the Way We Do Business
There’s no question that technological advancements are a positive change for many industries, as they contribute to growth and innovation. New hardware and software have completely redefined some industries, and revived old or dying ones, with improvements in efficiency, standards, processes, and connection and communication. It’s tough to find a commercial…
Category : Web marketing 20-06-2019 by Janeth Kent
How to Successfully Promote Your Healthcare Business
When it comes to running a healthcare business, you have to find a way of making it stand out from the crowd if you want it to be successful. People often choose to go with recommendations when it comes to choosing a healthcare professional. However, more typically, they turn to…
Category : Web marketing 20-03-2019 by Janeth Kent
Top Social Media Marketing Tools in 2019
Social media marketing is a baffling area. The social media has revolutionized and completely changed the way we send and receive information. It is more interactive, can be done in real time and uses a wide number of media like text, audio, video, pictures, graphics and more. Tools such as…
Category : Social networks 08-10-2019 by Janeth Kent
The Meaning of Colors in web Design. A little bit of psychology
Color psychology is one of the most talked about and interesting parts of psychology. The idea that some colors evoke feelings and emotions. In fact, this color helps buy the most attractive product. You invest a great deal of time and money to create a convincing website design to increase…
Category : Web design 05-08-2019 by Janeth Kent
Whatsapp is working to a new sales system integrated in the app
We already know Whatsapp is about to start displaying advertising on the platform, but there are other ways of doing business, and apparently selling using Whatsapp is very close to being possible. The new version of Whatsapp Business will allow companies to get in touch with customers to offer services and…
Category : Technology 28-11-2018 by Janeth Kent
4 Ways To Quickly Improve Your Online Business
It’s great to be an online business in an era where technology is continuously growing and expanding, but it can be difficult to succeed because there’s also a lot of competition in the space. This is why it’s important to always be looking at how you can be improving your…
Category : Web marketing 07-11-2018 by Janeth Kent
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How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency
Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…
Category : Seo & sem 01-09-2018 by Janeth Kent
Four of the Biggest Reasons Your Emails are Sent to Spam
Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…
Category : Web marketing 14-08-2018 by Janeth Kent
Best SEO Tools for 2018
Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use of the analytic tools that are readily available to you to allow you to make the most of your SEO…
Category : Seo & sem 27-02-2019 by Janeth Kent
How To Take Your Website Up A Notch
In order to get your website off the ground then you’re going to want to learn how best to get it noticed and clicked on. If you’re just starting to build your website, then you will need to know how to optimize your site’s success from the very beginning. If…
Category : Ui/ux design 02-05-2020 by Silvia Mazzetta
6 Reasons Why Marketing is Important for Every Business
The basis of marketing for any business is to build brand awareness, but it also contributes to a host of other factors necessary for business success. Building the foundations for a company, whatever the sector, is key to securing loyal customers and identifying yourself in a diluted marketplace. The elements…
Category : Web marketing 01-04-2020 by Janeth Kent
How Our Relationship with the Internet has Changed in the Last 20 Years
With more than 1 billion websites online, it is fair to say the internet has transformed the daily lives of people across the world. It now impacts almost every aspect of a person’s life. Find out how our relationship with the internet has changed in the last 20 years. Fast Adoption On…
Category : News and events 29-04-2021 by Janeth Kent
Why Social Media Cannot Fully Take the Place of Offline Marketing
Social media has absolutely revolutionised the way we think about marketing. As well as allowing a business to tap into an audience that is easy to target, always online, and interested in interacting, it can also be hugely cost effective, with some approaches such as Twitter marketing being basically free…
Category : Seo & sem 30-06-2017 by Janeth Kent
4 Online Marketing Tips for Personal Trainers
The fitness industry is growing rapidly as more people realize the health benefits of physical exercise. As a result, the demand for personal trainers has never been higher. With the rise in demand, the profession is one of the most competitive today. To stay ahead of the pack, you must market…
Category : Web marketing 27-02-2017 by Janeth Kent
Facebook 10th anniversary
There are ten candles on the Facebook birthday cake. A phenomenal decade. Ten years ago it did not exist now, it has 1.23 billion users; to put that in perspective it’s something like the population of India. It was the vision of Mark Zuckerberg. The anniversary comes on the back of soaring profits -1.5 billion…
Category : News and events 04-02-2014 by Janeth Kent
Learning web design: 13 e-books
E-books are great way to learn more about web design. E-books can truly provide you a fountain of knowledge of information and there’s a lot to be learnt. There are now e-books available on almost every aspect of design, from planning your business and managing your time, to designing web applications.…
Category : Web design 06-11-2015 by Janeth Kent
The Bible of Responsive Web Design
You've decided it's time for a new website, and you know that making it responsive will ensure that all users have a great experience, regardless of what device they are using. Responsive web design, or RWD for short, is here to stay. It's rapidly maturing but not without some serious pitfalls for…
Category : Web design 23-05-2019 by Janeth Kent
A Collection of Essential WordPress Plugins
With so many plugins available, finding the best WordPress plugins can be hard and time-consuming! That is my motivation for gathering this comprehensive collection of Essential WordPress plugins. Enjoy! WP DB Backup WP DB Backup is an easy to use plugin which lets you backup your core WordPress database tables just by…
Category : Web design 21-08-2020 by Janeth Kent
How to use AdSense with Responsive Design
After some time publishing interesting information on your website, it is normal that you want to make a profit. One of the most widely used systems is Adsense, a Google service that allows you to display advertising on your website to generate income. An income that will depend on the number…
Category : Web design 23-05-2020 by Janeth Kent
Top Alternatives to Google Adsense (ideal for small publishers)
It's a fact: Google dominates the Internet and is the undisputed leader in the search engine market in such a way that it is frankly difficult to avoid the Mountain View giant, not only from a SEO perspective in terms of where the traffic comes from, but also in terms…
Category : Web marketing 15-06-2020 by Silvia Mazzetta
Show Your Clients the Value of Facebook in 7 Easy Steps
Here's a common scenario: You have a client who you know would benefit from a Facebook Page but the client isn't convinced. First of all you have to demonstrate how you would plan to limit their risks, then you have to underline that an active social media presence can help inspire brand…
Category : Social networks 03-07-2013 by Janeth Kent
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
The Best Websites where you can Download Free Photos and Public Domain Images
Free stock photos and images are very useful in every graphic project for web or print, especially if they are free. There are many websites where you can find royalty-free stock photos or Public Domain Images , but the problem is most free stock photos are of poor quality and low…
Category : Web design 22-04-2020 by Janeth Kent
AdWords: How to Control Sitelink Details In Enhanced Campaigns
Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…
Category : Web marketing 21-06-2013 by Janeth Kent
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas. Here are nine search and SEO changes webmasters…
Category : Web marketing 14-05-2013 by Janeth Kent
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has been building a partner program since 2007 that enables content creators to earn revenue for their creativity. And these content creators have…
Category : News and events 10-05-2013 by Janeth Kent
What Is Facebook EdgeRank and Why Does It Matter?
The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan…
Category : Web marketing 08-05-2013 by Janeth Kent
A Year Later, What Google Drive Means for Startups
A year ago, we were a launch partner when Google unveiled Drive. Much has been made of what this means for Google or the cloud storage wars, but there’s been an even bigger impact for startups targeting prosumers and SMB: The opportunity for profound growth using platforms like Drive as…
Category : Software 07-05-2013 by Janeth Kent
A Big Deal for Brands: Instagram Adds an Identity Layer
Your Instagram photos are about to get even more personal. Like its parent company, Facebook, Instagram plans to roll out an added layer of identity to its 100-million-strong photo-sharing service with the introduction of a new section and feature called “Photos of You.” It’s two things, primarily: One, it’s pretty much the introduction of…
Category : Web marketing 03-05-2013 by Janeth Kent
How to Get Started with your Freelance Branding
It is natural to be preparing so many things when you have just started doing something. When we speak of freelancing, there is also lots of preparation to do. Part of that is getting yourself ready to face the many challenges you may face in the freelance world. You also…
Category : Web marketing 02-10-2020 by Janeth Kent
4 Facebook Ad Tips to Maximize Your Facebook Campaigns
Are you interested in getting more bang for your buck when it comes to advertising? This article will show you four ways to enhance your Facebook Ads. What Changed Within Facebook Ads? If you’ve been running Facebook Ads over the past year, you may be confused by some of the newer options and…
Category : Social networks 11-04-2013 by Janeth Kent