8 benefits of having a website for your business

At this moment, the Internet is a phenomenon that is sweeping the world. It has been able to interconnect millions of users all over the planet. People have made the Internet an indispensable part of their lives. If they want to find out where to eat, they look on their cell phone for restaurant recommendations. If they want to buy clothes, they can look at online catalogs of stores, and even shop online, and since the pandemic there has been an increase in the sale of all kinds of products online.

Now that everything is just a click away, brands need to be on their toes. User-brand interaction is no longer the same. Now you don't just have to go out and look for your customers, they can come to you. The only thing you have to do is learn to take advantage of the opportunities that the Internet offers you. Web pages are one of them. That's why today we will show you how having a website will help you grow your business.

1 Greater reach

A website is designed to be seen anywhere in the world where there is Internet. Space and time barriers are reduced. Thus, a customer of yours who cannot come to your physical business can do so virtually. In this way, you can make your business visible to more people at any time.

In addition, thanks to Google search engines, more potential customers can find you. Just by putting a keyword on the Internet they can reach your business. For example, if someone wants to know about an artisan ice cream store near their area, the first thing they will do is search on Google. Then they will analyze all the results and go to the store that best suits them.

This is the way that just by implementing a website, you can get a greater reach of potential customers.

2 Better way to find new partners

With a website you can reach many people, but not only customers, but also people who want to work with you and grow your business. If you want you can implement a "work with us" section on your website. This way you can save large amounts of money and time in making a call for work. You can receive proposals and then filter them according to the profile you need. All in a fast, simple and economical way.

3 Find new clients

Thanks to the reach that a website gives you, you can always find new clients. Because when they have a need, they will search on the Internet. And if you have a well positioned website, they can find your brand and become interested in your business and opt for it.

The best thing is that just like word of mouth advertising, a website can be recommended, thus increasing the network of contacts.

4 It gives confidence and support to the physical store

Most major stores now have a website where they can showcase their products and tacitly tell their customers that they go hand in hand with technology. This not only brings customers closer, but also gives a professional image.

It works the same way as with the yellow pages in the old days, having an ad gave endorsement and credibility to the brand. Now that does not exist, but there is Internet, and the webs work in an analogous way to the profiles in the yellow pages. Remember that now everyone searches the web to find out if a business really exists, and what better way to reassure and give confidence to people than with a friendly and well-designed web page.

5 Open at any time

A website is a showcase for your brand 365 days a year open at any time. This way a customer with tight schedules can visit your site at the time they want, for as long as they want. Without being afraid that the store will close or that they will feel harassed by salespeople.

On a website, the user can take as much time as he wants and browse at his own pace, in case there is an online store on your website. Or he can simply learn more about the brand and be absolutely sure to establish a commercial link.

6 It shows the image of the company

Another important aspect of a website is that it can show more about your brand. From the design of the content, through a brief history of what you do to the services you offer. The best thing is that you can also call the action of your customers, offering them the prices of the products so that they can value them or information about the products or what is offered as a company.

7 Increase sales

Just by making your brand visible on the Internet through a website you can increase your sales considerably. First, because you give your customers another way to see your products, allowing them to take all the time they need. Secondly, because a website increases trust in users and allows you to close more sales. Finally, it helps expand sales to places you may never have gone before, expanding your business and making your brand better known.

8 It allows you to expand nationally and even internationally

As we already mentioned with a website, there are no time or space barriers. So if you want to expand your business, there is no better way than implementing a friendly and well designed website. You can open an online catalog or offer your services virtually. This way you can expand your brand little by little. You can even reach international levels if you set your mind to it.

Nadal Vicens

Desde niño apasionado de los videojuegos, gracias a ello me ha interesado la tecnología, y he acabado dentro del mundo de la programación, donde puedo estar horas sin que me de cuenta. Interesado en aprender tanto de la parte de tecnología como de diseño. No podría vivir sin videojuegos, café y pizza.