63 results for: campaign
The demise of Third-Party Cookies could decrease marketing effectiveness by up to 30%
In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing effectiveness by as much as 30%, according to Accenture's analysis. The use of third-party cookies has long been a cornerstone of…
Category : Web marketing 08-03-2024 by Janeth Kent
Why businesses need to be familiar with APIs
APIs serve as intermediaries between software, allowing them to communicate with each other and perform various functions like data sharing or processing. APIs provide the protocols, definitions, tools, and other components essential for communication between apps. Not knowing how to use APIs is not necessarily going to result in the…
Category : Web marketing 13-12-2023 by Janeth Kent
Marketing Trends in Technology 2023: Spotlight on Inflation
Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…
Category : Web marketing 01-06-2023 by Janeth Kent
Artificial Intelligence (AI) and the Existential Threat to Humanity: Expert Perspectives
Artificial Intelligence (AI) has become an increasingly prevalent force in our modern world, revolutionizing industries and enhancing numerous aspects of our lives. However, alongside the promises and potential benefits, concerns have emerged about the potential risks associated with advanced AI systems. One of the most alarming worries is the possibility…
Category : Technology 31-05-2023 by Silvia Mazzetta
Should Your Social Media Strategy Always Be Ready for a Crisis?
Social media can offer modern businesses so many incredible opportunities. It can be used to reach new customers, build reputation, advertise new products, and connect with industry peers and partners. However, for all its benefits, social media can also be a treacherous landscape. There are numerous traps and pitfalls that must…
Category : Social networks 01-06-2023 by Janeth Kent
5 Terrific iOS-Friendly Canva Alternatives to Upgrade Your Marketing Visuals
Sometimes you want to use your iPhone to create compelling, engaging marketing visuals, and as awesome as Canva is, many of us are interested in seeing what other options are out there. As all marketers know, consistent branding is a must for any company (or even individual) who wants to stand…
Category : Web marketing 05-05-2021 by Janeth Kent
Graphic design and its impact on Web Development
In today's article we will explain the concept of graphic design, its fundamentals and what it brings into web development. Graphic design is applied to everything visual, believe or not, it can aid in selling a product or idea, it's applied company identity as logos, colors, typography of the company…
Category : Web design 05-04-2021 by
How to Deal with Unnatural Inbound Links
A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking. Sometimes in a haste to achieve this goal, websites indulge in underhanded behaviour like unnatural inbound links. These are considered…
Category : Seo & sem 25-10-2020 by Janeth Kent
What cybersecurity professionals have learned from the lockdown experience
The COVID-19 pandemic has radically changed the rules of the game for most companies and individuals in a very short time; it has also changed the international computing universe. Sudden changes in people's habits as well as in business operations have altered some of the elements that characterize cyber-risk. And…
Category : Security 26-08-2020 by Silvia Mazzetta
5 Remote Careers You Can Start Online in 2020
In 2020, life has moved indoors. School, shopping, entertainment, and work have all moved online to keep up with the fight against COVID-19. And with it came an enormous demand for remote careers. If you are looking to start a new career that you can excel in without leaving the…
Category : News and events 25-08-2020 by Silvia Mazzetta
7 Killer Strategies to Increase Your Sales Funnel Conversion Rates
Have you been using online sales funnels to grow your business online but it hasn't really worked for you? There's something you are not doing right. Use these strategies to make your sales funnels convert better. We are living in a competitive digital era, and as an entrepreneur, you have to…
Category : Web marketing 23-07-2020 by Janeth Kent
How to get notified when one of your WhatsApp contact is online
Privacy is one of the most important aspects among most users of the popular Facebook messaging application. So much so, that many settings have been included in WhatsApp itself to offer users the ability to display their profile picture, status, info, or the time they last connected to the application…
Category : Software 15-06-2020 by Silvia Mazzetta
Dark Web: how to access, risks and contents
You've probably heard of the Dark Web before, but do you really know what the Dark Web is, or what it consists of? Do you know its risks? Which users use the Dark Web? What content is published? Would you know how to access the Dark Web safely? If you are reading…
Category : Security 13-06-2020 by Silvia Mazzetta
Why do you vote the way you do in the age of misinformation and fake news?
In this context of the electoral campaign in which we are immersed, the 'political hoaxes' are becoming more relevant and it is expected that attacks to destabilize the parties and candidates in order to influence the electorate will increase. As recent examples, let's remember that disinformation campaigns influenced Trump to win…
Category : News and events 11-06-2020 by Silvia Mazzetta
Step by Step Guide to Successful Social Media Marketing
The most popular social media platforms boast of having hundreds of millions of active users every month. The number itself is more than enough to attract brands in trying to establish themselves as niche authorities on as many different social media websites as they can. If you are still relatively new…
Category : Web marketing 16-05-2023 by Silvia Mazzetta
First steps into JavaScript – a practical guide 3
After we learned the basic ofaccessing DOM elementsandhow to modify them,we are ready for the more exciting parts – handling DOM events. This allows us to make our web way more interactive, and finally we can put our JS knowledge into practice. User input such as keyboard actions or mouse clicks…
Category : Javascript 07-05-2020 by Iveta Karailievova
What is Google My Business and how does it help my local business?
Google My Business is increasingly present in the digital marketing strategies of companies, and this Google tool provides us with various options to better position our business in the search engine. Through the creation of a business file we can work on the SEO of our brand. Google My Business mixes the…
Category : Web marketing 02-05-2020 by Luigi Nori
Online Marketing Strategies for your Ecommerce
The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…
Category : Web marketing 20-04-2023 by Silvia Mazzetta
Tips to Maximize Your ROI with Google AdWords
The marketing method you use is not important. What you want is the best possible ROI. The money spent should come back to you tenfold. Well, that might be a bit of an exaggeration, but you get the idea. If you were to try pay per click and Google AdWords in…
Category : Seo & sem 22-01-2020 by Silvia Mazzetta
How to Pique Customer Interest
If your target audience aren’t interested in your brand, your marketing campaigns, or the service that you provide, why would they feel compelled to bring you their business? If you’re to attract a steady stream of new customers, you’re going to have to find a way to make your business…
Category : Web marketing 06-12-2019 by Silvia Mazzetta
How to Build Your eCommerce's Email List Using Instagram
Instagram is quickly becoming a favorite social media channel among eCommerce business owners because of its high engagement rate. But when it comes to getting the highest return on your investment, that recognition belongs to email marketing. Now, imagine what will happen to your eCommerce business if you can have a way…
Category : Web marketing 06-12-2019 by Luigi Nori
How to disable the camera, microphone and all sensors on your phone with a single touch in Android 10
With Android 10, Google has improved the privacy of its operating system with new options, but has also hidden an interesting option that deactivates all the sensors of the device at once. This option prevents applications from accessing all of the device's sensors, including the cameras and microphone. The hidden option…
Category : Mobile 02-12-2019 by Silvia Mazzetta
How to Gain an Edge and Improve Your Engagement Rate on Instagram
Image source: Unsplash.com Instagram has more than one billion active profiles every month and the platform continues to grow at a rapid speed. This is no surprise given just how popular it has become in recent times. Given the number of active users, it is no surprise that so many businesses and…
Category : Social networks 20-11-2019 by Silvia Mazzetta
How to Secure Remote Access Using VPN
Using a VPN to get remote access allows users to connect to aSecure server via the internet. Rather than logging into the same server directly, uses instead first login to a VPN which allows them to connect to the server more securely. This goes a long way to protecting the…
Category : Networking 24-04-2020 by Luigi Nori
What to Expect from Email Marketing Tools in 2019
Along with everything else, marketing has received a huge boost recently, thanks to technology. As email continued to be a top performer even in 2018, it’s one of the integral parts of any online campaign today. So, what should you look for in your email marketing tools in 2019? Advanced Automation…
Category : Web marketing 18-11-2019 by Janeth Kent
Google Search hacks to Use Google More Efficiently
Modern folks have grown up with having all the world's data at their fingertips with super mobile phones glued to our palms. Or it's what we've always believed. Sometimes the incredible amount of information in a Google search result can actually stop us from finding out what we need. We…
Category : Software 24-07-2019 by Janeth Kent
Advantages of Progressive Web Applications
The unstoppable increase in the use of mobile devices to connect to the Internet has resulted in the fact that it is no longer enough to have only one web page to have an online presence. Right now, any company that wants to stand out and build customer loyalty must also…
Category : Javascript 08-05-2019 by Janeth Kent
Pulsetuit, the new platform for sentiment analysis in real time
Alt17 has developed an innovative platform to measure the emotional impact in real time of campaigns, events, hashtags and Twitter users. Twitter is traditionally the most used social network to follow broadcasts and events at the same time they are happening. Innumerable publications and messages are exchanged by its users as…
Category : Software 19-02-2020 by Janeth Kent
What You Need to Know When Sending a Press Release to Newswire
A newswire or a press release distribution service helps businesses in improving their online visibility and web presence. If you haven’t used it before, there are many things you need to know prior to using any platform. What is a newswire? Newswire or wire services syndicate your story across different sites and…
Category : News and events 25-02-2019 by Janeth Kent
Javascript: is this the origin of a new developing era?
Javascript is winding up increasingly more and more. It has for quite some time been utilized for substantially more than simply the Web. Is it true that we are toward the start of a Javascript era? Javascript was originally developed for the web browser. Content should be able to dynamically change without…
Category : Javascript 13-06-2020 by Janeth Kent
How To Build A Presentation Using HTML, CSS, & JavaScript
The process of conceiving and constructing a presentation is often hard. Sometimes we're stuck with Keynote or PowerPoint, and the templates are extremely limited and generic. Today, we're going to learn how to create an awesome and animated presentation using HTML, CSS, and JavaScript. If you're a beginner, don't worry! This tutorial will…
Category : Javascript 13-10-2020 by Janeth Kent
Why Is Digital Marketing So Important For Your Business?
When you start to look into different ways that you can market your business, you’ll notice that the term ‘digital marketing’ comes up time and again. There is a reason for this; digital marketing is a hugely important part of modern marketing, and it is something that every business can…
Category : Web marketing 08-11-2018 by Janeth Kent
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How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency
Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…
Category : Seo & sem 01-09-2018 by Janeth Kent
Four of the Biggest Reasons Your Emails are Sent to Spam
Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…
Category : Web marketing 14-08-2018 by Janeth Kent
Best SEO Tools for 2018
Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use of the analytic tools that are readily available to you to allow you to make the most of your SEO…
Category : Seo & sem 27-02-2019 by Janeth Kent
Free Christmas 2017 Resources for Designers
Christmas is coming! We all know that designers will be starting to plan the design of new templates, cards, banners invitations, wallpapers and everything else in between that is Xmas related. So, just to help you we have chosen some resources: llustration templates and backgrounds, invitation templates and Christmas Badges &…
Category : Web design 21-11-2017 by Janeth Kent
An Introduction to Email Segmentation: Boosting Engagement and Personalization
In today's digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, as inboxes become increasingly crowded, it is crucial to deliver relevant and personalized content to stand out and drive engagement. This is where email segmentation comes into play. Email segmentation is a…
Category : Web marketing 23-06-2023 by Janeth Kent
Best tools for creating infographics
Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…
Category : Web marketing 04-05-2021 by Janeth Kent
8 Social Media Monitoring Tools
We think that a combination of quick response, easy use and functionality is what a company need in order to effectively run a social media campaigns. There are many tools that let you manage multiple accounts, respond quickly and stay on top of real-time information. We evaluate 8 of the best free tools for social media monitoring,…
Category : Social networks 22-10-2015 by Janeth Kent
PHP: list of best awesome PHP libraries
It is an exciting time to be a PHP developer. There are lots of useful libraries released every day, and with the help of Composer and Github, they are easy to discover and use. Here is a complete list of the coolest that We’ve come across. Package Management Libraries for package and…
Category : Php 27-04-2014 by Janeth Kent
How Colors Affect Business: Colours speak louder than words
Color theory, also known as color psychology, can trace its roots to the 1490s, when Leonardo da Vinci wrote about it in his personal journals. Professional marketers today master the principles of color theory to lead prospective clients and customers into purchasing their products and services with such ease, that…
Category : Web design 27-08-2020 by Janeth Kent
How Companies can Drive Engagement with Blogs: 50 tips
Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…
Category : Web marketing 21-08-2013 by Janeth Kent
Bootstrap 3 RC2 released
Bootstrap just cut a new release for Bootstrap 3, RC2. It's a big release as lots has changed, but that should all be for the better. From the official Blog: Key changes from RC1 Without listing all the minor changes (there have been over 500 commits since RC1!), here's a quick overview…
Category : Web design 14-08-2013 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
The Bible of Responsive Web Design
You've decided it's time for a new website, and you know that making it responsive will ensure that all users have a great experience, regardless of what device they are using. Responsive web design, or RWD for short, is here to stay. It's rapidly maturing but not without some serious pitfalls for…
Category : Web design 23-05-2019 by Janeth Kent
A Collection of Essential WordPress Plugins
With so many plugins available, finding the best WordPress plugins can be hard and time-consuming! That is my motivation for gathering this comprehensive collection of Essential WordPress plugins. Enjoy! WP DB Backup WP DB Backup is an easy to use plugin which lets you backup your core WordPress database tables just by…
Category : Web design 21-08-2020 by Janeth Kent
The importance of building a responsive website and targeting the mobile audience
What are the changes reshaping the IT industry? The most significant one is the trend of using tablets, smartphones, and other mobile devices to access internet. This trend is the proof of technological revolution and is affecting greatly the web designers to follow some responsive approach for website creation. Google’s recommendation…
Category : Web design 15-06-2020 by Silvia Mazzetta
Top Alternatives to Google Adsense (ideal for small publishers)
It's a fact: Google dominates the Internet and is the undisputed leader in the search engine market in such a way that it is frankly difficult to avoid the Mountain View giant, not only from a SEO perspective in terms of where the traffic comes from, but also in terms…
Category : Web marketing 15-06-2020 by Silvia Mazzetta
27 Useful Web Apps & Resources for Responsive and Mobile Design
Designing for the web has changed drastically over last years. The days of designing for rigid screen sizes that are set in stone has long gone. Websites now have to be suitable for different screen sizes, being used in very varied situations. This post is a compilation of 27 Web…
Category : Software 04-07-2013 by Janeth Kent
AdWords: How to Control Sitelink Details In Enhanced Campaigns
Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…
Category : Web marketing 21-06-2013 by Janeth Kent
The Best Free Online Photo Editors
Online photo editors offer a quick and effective way to edit images and allows the everyday person to take their photos one step further without having the technical knowhow that a photographer would. Today we are sharing 10 online photo editors for all of your quick fix photography needs. PIXLR Pixlr is an…
Category : Software 22-07-2021 by Janeth Kent
What Makes a Great Tweet
Twitter had half a billion registered users who generate about 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages? Twitter now has more than half a billion registered profiles, with over 140 million in the USA alone. Also, Twitter users send…
Category : Social networks 23-05-2013 by Janeth Kent
14 Video Editing Software Tools
Video editing is difficult especially on a budget. Today we are featuring a roundup of 14 pieces of software and online tools to give you a leg up next time you are needing to crank out some editing. Enjoy! 1. Clipcanvas Video editor 2. Videotoolbox It's FREE It's capable of processing video files up to 600…
Category : Software 17-05-2013 by Janeth Kent
50 Top Tools for Social Media Monitoring, Analytics, and Management
To start a business that will succeed in today's connected world, we need to build a community around our company, brand, and products. It can be noticed how, the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what our…
Category : Social networks 15-05-2013 by Janeth Kent
Microsoft to web developers: For everything you've done, thank you
Microsoft has been working hard to boost the profile of its Internet Explorer 10 browser. From its 'browser you love to hate' campaign to talking up the advantages of touch in IE10, the company has extensively focused on transforming perceptions about Internet Explorer, in the hope that more people will adopt it as their…
Category : Programming 10-05-2013 by Janeth Kent
5 Simple Landing Page Optimization Tips
A well-optimized landing page is a crucial component of any successful online marketing campaign. It serves as the first point of contact for your potential customers, often determining whether they stay and explore your website or leave immediately. To maximize conversions and improve the overall user experience, it's essential to…
Category : Web design 08-06-2023 by Janeth Kent
Keyword Research and The Methods
Have you ever asked yourself, what keywords should I rank for and why is choosing keywords important? Well we have all been there and hopefully after reading below you won’t ever question keyword research again. This article on keyword research describes first what keyword research is and then the different methods to researching keywords. What…
Category : Web marketing 07-05-2013 by Janeth Kent
Google+ Resources to Help You Create a Strategy for Success
A successful SEO campaign includes a Google+ strategy, yet many companies are still not thinking about Google+ as such a crucial aspect for SEO. Your typical social media benefits are obvious—on-site engagement, targeted messages, connections and referrals, etc.—but the benefits in terms of ranking on a SERP are still being…
Category : Social networks 03-05-2013 by Janeth Kent
8 Things That Anonymous, The Hacker 'Terrorist' Group, Has Done For Good
It's easy to think of the hacking group Anonymous as a group of punk troublemakers, raising hell online. Some have even debated whether their extra-legal protests should be labeled terrorist acts. But that would overlook some of the genuinely good deeds the group — whose members identify themselves with the Vendetta mask — has done. Whether it's retaliating…
Category : Security 29-04-2013 by Janeth Kent
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…
Category : Web marketing 25-04-2013 by Janeth Kent
10 Killer SEO Landing Page Tips
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…
Category : Web marketing 15-04-2013 by Janeth Kent
4 Facebook Ad Tips to Maximize Your Facebook Campaigns
Are you interested in getting more bang for your buck when it comes to advertising? This article will show you four ways to enhance your Facebook Ads. What Changed Within Facebook Ads? If you’ve been running Facebook Ads over the past year, you may be confused by some of the newer options and…
Category : Social networks 11-04-2013 by Janeth Kent
10 Metro Bootstrap Templates
As an open source project Bootstrap continues to evolve, with 2.2.1 the latest version released recently, it has significant grounding in the development community, and is described by some as rapidly becoming the ‘jQuery of HTML frameworks’. Within a few months of its launch, the project grew to be the…
Category : Web design 18-09-2019 by Janeth Kent
