75 results for: strategy
The Importance of Maintaining a Crisis-Ready Social Media Strategy: A Closer Look
Social media has revolutionized the way businesses connect with their audiences, allowing for instant communication and unprecedented reach. However, with great power comes great responsibility. As social media platforms continue to evolve, businesses must recognize the importance of being prepared for potential crises that may arise. In today's interconnected world,…
Category : Social networks 01-06-2023 by Janeth Kent
Should Your Social Media Strategy Always Be Ready for a Crisis?
Social media can offer modern businesses so many incredible opportunities. It can be used to reach new customers, build reputation, advertise new products, and connect with industry peers and partners. However, for all its benefits, social media can also be a treacherous landscape. There are numerous traps and pitfalls that must…
Category : Social networks 01-06-2023 by Janeth Kent
The Impact of Social Media Engagement on SEO Maximising Results with Link Building Agency
Our daily lives now include social media, and businesses have realised its potential for engaging and interacting with the target audiences. Social media not only makes it easier to communicate with clients, but it also has substantial SEO (search engine optimisation) benefits. Businesses can increase their online visibility and rise…
Category : Social networks 16-05-2023 by Janeth Kent
How to Grow Your App's Active User Base
META: Read on to find out the best ways to get people engaged – and most importantly, staying – on your app. IMAGE: https://unsplash.com/photos/ZVhbwDfLtYU (Unsplash) A mobile app is nothing without users. There are a lot of ways you can push this number up and up but the approach of “build it…
Category : Web marketing 19-12-2022 by Janeth Kent
The history of video games: from entertainment to virtual reality
The release of Return to Monkey Island (September 2022) has jogged video game fans' memories back to 1990, when The Secret of Monkey Island debuted, a graphic adventure based on the vicissitudes of Guybrush Threepwood, a somewhat awkward would-be pirate whose story inspired the film Pirates of the Caribbean. While…
Category : Videogames 28-11-2022 by Janeth Kent
How to improve customer experience through speech recognition
Voice of the Customer (VoC) is essential to a successful customer experience (CX) programme. However, VoC data is often disparate, making it difficult to use. Service organisations looking to make more informed decisions about customer experience (CX) investments and improvements should implement a consistent voice of the user (VoC) strategy,…
Category : Technology 27-04-2021 by Janeth Kent
SEO: How to find and remove artificial links
At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top positions in Google search results, and therefore increasing the number of visits and conversions. But in today's post we are not…
Category : Seo & sem 23-12-2020 by Silvia Mazzetta
How to Deal with Unnatural Inbound Links
A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking. Sometimes in a haste to achieve this goal, websites indulge in underhanded behaviour like unnatural inbound links. These are considered…
Category : Seo & sem 25-10-2020 by Janeth Kent
SEO in Google News: How to appear in Google News
Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News have a great opportunity to increase traffic to your website and consequently the opportunity to increase your sales through it. If you…
Category : Seo & sem 26-06-2023 by Luigi Nori
Data Scraping and Data Crawling, what are they for?
Right now we are in an era where big data has become very important. At this very moment, data is being collected from millions of individual users and companies. In this tutorial we will briefly explain big data, as well as talk in detail about web crawling and web scraping…
Category : Web marketing 25-09-2020 by Silvia Mazzetta
Suggestions to Improve the Efficiency of a Small Business
If you have a small business, it means that every resource matters. You have less room for error due to a lack of manpower as well as other aspects. So focusing on efficiency is something that ought to be your priority. Of course, inefficient experience is a big hindrance. You may…
Category : Web marketing 25-01-2022 by Janeth Kent
5 Remote Careers You Can Start Online in 2020
In 2020, life has moved indoors. School, shopping, entertainment, and work have all moved online to keep up with the fight against COVID-19. And with it came an enormous demand for remote careers. If you are looking to start a new career that you can excel in without leaving the…
Category : News and events 25-08-2020 by Silvia Mazzetta
How to integrate native images lazy loading in your web projects
Support for natively lazy-loading images is now supported on the web! Look at this demo of the feature From the version 76 of Chrome, you can use the loading attribute to lazy-load images without the need to write custom lazy-loading code or use a separate JavaScript library. Let's dive into the details. Browser compatibility is supported…
Category : Programming 03-04-2023 by Luigi Nori
7 Killer Strategies to Increase Your Sales Funnel Conversion Rates
Have you been using online sales funnels to grow your business online but it hasn't really worked for you? There's something you are not doing right. Use these strategies to make your sales funnels convert better. We are living in a competitive digital era, and as an entrepreneur, you have to…
Category : Web marketing 23-07-2020 by Janeth Kent
Awesome JavaScript Games and Js Software to create Games
Best sites js13kGames 2019 - Highlights from the js13kGames 2019 competition. js13kGames 2018 - 13 Games in ≤ 13kB of JavaScript. js13kGames 2017 - Build a game in 13kB or less with js13kGames. Adventure Triangle: Back To Home - You are lost in the cave. Try to get out and back to home. Sometimes it…
Category : Javascript 30-06-2020 by Janeth Kent
What is Cyber Intelligence and how is it used?
What is Cyber-intelligence and what is it used for? This is a question that is usually asked by security, cyber-security and intelligence professionals. Cyber-intelligence is a hybrid concept between these three worlds and professional fields, and therefore it is an opportunity and a necessity to know what it is and what…
Category : Security 11-06-2020 by Silvia Mazzetta
SEO Mistakes that Need to Be Avoided
In today's digital age, search engine optimization (SEO) plays a critical role in determining the success of any online business. However, implementing SEO strategies can be complex, and mistakes are common. To ensure your website achieves optimal performance and ranks well on search engine result pages (SERPs), it is essential…
Category : Seo & sem 15-06-2023 by Janeth Kent
Step by Step Guide to Successful Social Media Marketing
The most popular social media platforms boast of having hundreds of millions of active users every month. The number itself is more than enough to attract brands in trying to establish themselves as niche authorities on as many different social media websites as they can. If you are still relatively new…
Category : Web marketing 16-05-2023 by Silvia Mazzetta
How to Build a Successful E-Commerce Store
Launching an e-commerce store is a popular route for entrepreneurs to take. The thought of opening a physical retail outlet isn’t very appealing in 2020, but here’s what you need to know to build your own e-commerce store. Pick a Business Name and Buy Your Domain It is worth putting some serious…
Category : Web marketing 12-05-2020 by Silvia Mazzetta
Online Marketing Strategies for your Ecommerce
The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…
Category : Web marketing 20-04-2023 by Silvia Mazzetta
How to Improve Your Website to Attract Local Customers
If you run a small business, make no mistake: local search is imperative for your success. You might have lofty dreams of attracting the world to your website, but it’s those local visitors who will make the difference. This is because 80% of people will try and find local information with…
Category : Web marketing 18-03-2020 by
10 SEO trends for 2020
In "Ma-No" we have tried to make some predictions with our digital crystal ball and (knowing that we will be wrong about many things) about what will happen in SEO in the next months. These are the ten trends that could mark the evolution of web positioning in 2020. 1. More…
Category : Seo & sem 01-01-2020 by Silvia Mazzetta
Java Design Pattern: Strategy Pattern
One of the most popular patterns is the Strategy Pattern. It is also one of the easiest patterns. It is a member of the behavioral patterns family, it has the duty of managing algorithms, relations and responsibility among classes. The GoF defines it as follow: It defines a series of encapsulated algorithms…
Category : Java 13-09-2019 by Alessio Mungelli
How to Generate Static Sites with JavaScript Static Sites Generators
Static websites and so-called JAMstack have become pretty popular recently. And with 2020 on the horizon, this trend doesn't seem to be stopping. Why? Why is old-school HTML + CSS + JS trio in its redesigned and renamed form gaining so much attention? In this article, we'll explore what the…
Category : Javascript 13-12-2019 by Luigi Nori
How to Build Your eCommerce's Email List Using Instagram
Instagram is quickly becoming a favorite social media channel among eCommerce business owners because of its high engagement rate. But when it comes to getting the highest return on your investment, that recognition belongs to email marketing. Now, imagine what will happen to your eCommerce business if you can have a way…
Category : Web marketing 06-12-2019 by Luigi Nori
The Truth About Building Your Own Website
If you have your own business, or you are working towards launching one, chances are you’ve thought about building your own website. A strong, professional website is essential for businesses of all kinds, and a critical element to promote your business and build relationships with potential and established customers. However, as…
Category : News and events 24-04-2020 by Janeth Kent
How to Gain an Edge and Improve Your Engagement Rate on Instagram
Image source: Unsplash.com Instagram has more than one billion active profiles every month and the platform continues to grow at a rapid speed. This is no surprise given just how popular it has become in recent times. Given the number of active users, it is no surprise that so many businesses and…
Category : Social networks 20-11-2019 by Silvia Mazzetta
7 Useful tricks for writing more concise and performant JavaScript
When we started writing about JavaScript, we created a list of every time-saving trick we discovered in the code of other people, on websites, and anywhere other than the tutorials we used. Since then, we've been contributing to this list and now we are going to share 11 triks that strike us as particularly smart or helpful.…
Category : Javascript 04-06-2019 by Janeth Kent
Invest In Future By Developing Next-Generation Leaders!
For many years, those born in the Baby Boomers generation have been held most of the top-level positions of several business firms across the world and lead the respective organizations and its stakeholders towards success with highly honed skills, vast experience, and accomplished leadership abilities. However, with the members of…
Category : Web marketing 08-05-2019 by Janeth Kent
How the Internet has Influenced Businesses
The internet has transformed the way that people live their lives. You can access a wealth of knowledge from a device that fits in your hand. Yes, it’s used for pleasure and leisure, but it has made the most impact on businesses, driving growth with innovations and advances in technology. The…
Category : News and events 08-03-2024 by Silvia Mazzetta
Crazy SEO Tips For 2019
Are you interested in learning more about SEO in 2019? Here are the trends you need to follow to improve your search optimization skills. For those who don’t know about SEO, here's a brief overview. SEO is the acronym for Search Engine Optimization. In simple words, SEO is the way of improving…
Category : Seo 01-02-2019 by Janeth Kent
4 Ways To Quickly Improve Your Online Business
It’s great to be an online business in an era where technology is continuously growing and expanding, but it can be difficult to succeed because there’s also a lot of competition in the space. This is why it’s important to always be looking at how you can be improving your…
Category : Web marketing 07-11-2018 by Janeth Kent
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How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency
Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…
Category : Seo & sem 01-09-2018 by Janeth Kent
Best Development Posts Of August 2018
For this month, we ranked some Web Development articles to pick the Top 20 stories that can help advance your career. The Five Top Reasons to Use JavaScript by Richard Kenneth Eng I’m a Front-End Cheater by catrina Cool Javascript 9: Named arguments — Functions that get and return Objects by Adrià Fontcuberta Good Programmer vs Average Programmer by javinpaul Advanced Coding Skills, Techniques and…
Category : Programming 22-08-2018 by Janeth Kent
A Guide to Integrate Social Media into Your E-Commerce Store
There’s no disputing the influence that the internet and social media have had on business management. The speed at which platforms like Facebook, Instagram, and Twitter have grown has been remarkable, and the integration of the business tools that they provide has been largely positive. For those involved in e-commerce,…
Category : News and events 09-07-2018 by Janeth Kent
2 Areas of Business You Need to Audit
Carrying out a business audit should be a regular event, but too many businesses either neglect this or limit their attention to the basic areas. The fact is that your audits need to cover much more than you think, and can be the key to more streamlined business efficiency, Not…
Category : Startups 28-05-2018 by Janeth Kent
Best SEO Tools for 2018
Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use of the analytic tools that are readily available to you to allow you to make the most of your SEO…
Category : Seo & sem 27-02-2019 by Janeth Kent
Advice For A Successful Social Media Strategy
One area where your business can make a big impact and drive more attention back to your company is through social media. The problem is many businesses think they can simply open accounts and hope for the best without having a plan of attack. What you need to succeed is to…
Category : Social networks 13-03-2020 by Janeth Kent
6 Reasons Why Marketing is Important for Every Business
The basis of marketing for any business is to build brand awareness, but it also contributes to a host of other factors necessary for business success. Building the foundations for a company, whatever the sector, is key to securing loyal customers and identifying yourself in a diluted marketplace. The elements…
Category : Web marketing 01-04-2020 by Janeth Kent
The Importance of Other People to the Success of Your Website
The old adage about it not being what you know but who you know, although not entirely accurate, does hold a grain of truth. Your first job as a website owner is to know the subject around which your site is based inside and out, so that visitors to your…
Category : Web marketing 27-02-2018 by Janeth Kent
Ten Laws of Successful Social Media and Content Marketing
Social media has become an indispensable tool when it comes to building a following around your brand as well as distributing content to your audience. This is where your customers live and interact with various contents. When coupled with high-quality content, social media marketing can significantly boost your market coverage…
Category : Social networks 13-06-2020 by Silvia Mazzetta
Top 8 Free Online Social Media Marketing Tools For Startups
If you have just launched a new startup one of the things that should be top of your agenda is creating an effective social media strategy. No sane business owner can afford to ignore social media in this day and age. People go to social media sites to socialize. It's like…
Category : Web marketing 08-11-2022 by Janeth Kent
Why Social Media Cannot Fully Take the Place of Offline Marketing
Social media has absolutely revolutionised the way we think about marketing. As well as allowing a business to tap into an audience that is easy to target, always online, and interested in interacting, it can also be hugely cost effective, with some approaches such as Twitter marketing being basically free…
Category : Seo & sem 30-06-2017 by Janeth Kent
Useful technical SEO checklist for developers
Let's start from the beginning. What is SEO? When we talk about SEO we are talking about Search Engine Optimisation: we are talking about the organic positioning of a web page in search results. And when we say organic positioning we mean unpaid positioning. SEO is a discipline, strategy or set…
Category : Seo & sem 15-05-2023 by Janeth Kent
An Introduction to Email Segmentation: Boosting Engagement and Personalization
In today's digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, as inboxes become increasingly crowded, it is crucial to deliver relevant and personalized content to stand out and drive engagement. This is where email segmentation comes into play. Email segmentation is a…
Category : Web marketing 23-06-2023 by Janeth Kent
11 Guides for Front-end Developers
Enjoy our Guides series for for Front-end Developers and don’t forget to let us know in the comments of any others that we haven’t yet included. 1. Can I animate…? Can I animate?” is a site inspired by Can I use, but focused specifically on CSS animations and transitions. The aim is to provide…
Category : Web design 12-12-2016 by Janeth Kent
Guide: Install Free SSL Certificate On Your Website with Let's Encrypt
Let's Encrypt – an initiative run by the Internet Security Research Group (ISRG) – is a new, free, and open certificate authority recognized by all major browsers, including Google's Chrome, Mozilla's Firefox and Microsoft's Internet Explorer. The Free SSL Certification Authority is now in public beta after testing a trial among…
Category : Networking 09-05-2020 by Janeth Kent
PHP Filters: the best way to sanitize and validate datas
What are PHP filters? One of the most amazing strengths of PHP is its convenience. Shockingly this same profit has worked against PHP as numerous new coders have forgotten any security to establish safety or fails to offer the adroitness to make a class to validate their variables from end users. One…
Category : Php 02-03-2020 by Janeth Kent
200+ sites, apps & books for designer
Design is fundamental to any digital strategy. We are in a digital era where visual stimuli make the difference when the user makes a decision. It is necessary that when faced with a good idea there are creative elements that differentiate us from the competition and attract our audience in…
Category : Web design 10-09-2020 by Janeth Kent
Google's 200 Most Important Ranking Factors
Domain Factors 1. Domain Age: Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it…
Category : Web marketing 30-03-2023 by Janeth Kent
Best Content Strategy Resources
Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…
Category : Web marketing 09-12-2013 by Janeth Kent
How to create a Twitter proxy for mobile development
Since Twitter switched over to version 1.1 of the Twitter API, the first cause of developers headaches is the move to enforce OAuth for every API request, the second guilt - rate limiting - is responsible for drastic restructuring of existing code. The new rate limitations are pretty strict, most requests are limited…
Category : Programming 06-12-2013 by Janeth Kent
8 SEO fundamentals for marketers and developers
Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…
Category : Web marketing 05-11-2013 by Janeth Kent
How Colors Affect Business: Colours speak louder than words
Color theory, also known as color psychology, can trace its roots to the 1490s, when Leonardo da Vinci wrote about it in his personal journals. Professional marketers today master the principles of color theory to lead prospective clients and customers into purchasing their products and services with such ease, that…
Category : Web design 27-08-2020 by Janeth Kent
Improving Page Performance with HTML5 Prefetch
As Wikipedia explains: Link prefetching is a proprietary syntax to give web browsers a hint about documents that it should pre-fetch because the user might visit them in the near future. It is proposed as a draft internet standard by Mozilla. A web page provides a set of prefetching hints to…
Category : Programming 23-08-2013 by Janeth Kent
How Companies can Drive Engagement with Blogs: 50 tips
Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…
Category : Web marketing 21-08-2013 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
The Bible of Responsive Web Design
You've decided it's time for a new website, and you know that making it responsive will ensure that all users have a great experience, regardless of what device they are using. Responsive web design, or RWD for short, is here to stay. It's rapidly maturing but not without some serious pitfalls for…
Category : Web design 23-05-2019 by Janeth Kent
10 Cheatsheets & Infographics For Social Media Marketers
How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…
Category : Web marketing 26-05-2020 by Janeth Kent
A Guide To Understanding Structured Data and Schema Markup
When it comes to managing a website, one of your primary goals is to ensure its visibility and comprehension by search engines. To achieve this, employing structured data and schema markup is essential. In this article, we will explore the fundamentals of structured data and schema markup, including their functions,…
Category : Programming 21-06-2023 by Janeth Kent
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
Firefox OS: Start To Develop Your First App
Nearly two years ago, Mozilla announced "Boot to Gecko" (a.k.a. B2G), a project whose primary goal was to provide a standalone web-centric operating system in which the preferred (and in fact, only) platform for application development is the HTML5 stack. In essence, this operating system would have filled a gap…
Category : Programming 02-07-2013 by Janeth Kent
What Makes a Great Tweet
Twitter had half a billion registered users who generate about 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages? Twitter now has more than half a billion registered profiles, with over 140 million in the USA alone. Also, Twitter users send…
Category : Social networks 23-05-2013 by Janeth Kent
What is a growth hacker? The actual difference between growth hacking and marketing
Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…
Category : Web marketing 22-05-2013 by Janeth Kent
50 Top Tools for Social Media Monitoring, Analytics, and Management
To start a business that will succeed in today's connected world, we need to build a community around our company, brand, and products. It can be noticed how, the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what our…
Category : Social networks 15-05-2013 by Janeth Kent
Google I/O Expectations: The Developers Guide
If you like Google, mobile development and cloud platforms, this is going to be a good week for you. Google will have lots of goodies this week for developers - and consumers - at its I/O developer conference in San Francisco. We might see some new hardware, a couple updates to Google’s major…
Category : News and events 15-05-2013 by Janeth Kent
Google+ Resources to Help You Create a Strategy for Success
A successful SEO campaign includes a Google+ strategy, yet many companies are still not thinking about Google+ as such a crucial aspect for SEO. Your typical social media benefits are obvious—on-site engagement, targeted messages, connections and referrals, etc.—but the benefits in terms of ranking on a SERP are still being…
Category : Social networks 03-05-2013 by Janeth Kent
Turbulenz, open source html5 game engine
Some of the best things in the world are open source — that is to say that the basic code or instructions for it are available for everyone to use for free. Google’s Android operating system, for example, is open to anyone who wants to use it. That provides companies…
Category : Videogames 03-05-2013 by Janeth Kent
Summer 2013: Upcoming Social Media & Tech Events
It's Monday, which means it's time for Ma-No’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out the list: May 01 Email Insider Summit Three days of cutting-edge content and a world-class island resort await you at MediaPost's incomparable Email Inside... more May 06 Event Marketing…
Category : Web marketing 29-04-2013 by Janeth Kent
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…
Category : Web marketing 25-04-2013 by Janeth Kent
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…
Category : Web marketing 22-04-2013 by Janeth Kent
Video SEO Has Landed: Google Trends Tracks YouTube
Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…
Category : Web marketing 11-04-2013 by Janeth Kent
SEO Basics: 8 Essentials When Optimizing Your Site
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…
Category : Web marketing 11-04-2013 by Janeth Kent
10 Common Link Building Problems
For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…
Category : Web marketing 11-04-2013 by Janeth Kent
Penguin 2.0 Forewarning: The Google Perspective on Links
This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…
Category : Web marketing 11-04-2013 by Janeth Kent
