A Guide to Structured Data Markup Implementation Methods

A Guide To Structured Data Markup Implementation Methods

Google Adds Structured Data Markup Helper Tool

by Janeth Kent Date: 08-07-2013 google structured data markup implementation helper tool

First of all, what is Structured Data?

The term structured data refers to data that is easily identifiable because it is organized in a structure. The most common form of structured data, or structured data records (SDR), is a database where specific information is stored based on a methodology of columns and rows.

Well, we all know that search engines have a hard time deciphering the content of a web page and elements that might be obvious for humans can be problematic for search engines.

In the context of Search Engine Optimization, structured data is used to assist search engines to identify and properly catalog the information presented on your website.

Implementing structured data will help them understand your content.

Search engines can use this information to generate rich snippets; small pieces of information which appear in the search results.

Rich HTML Snippets are the few lines of text that appear under every search result and are designed to give users a sense for the content on the page and why it’s relevant to their query.

Structured data is extra information that can be added to the HTML markup of a page. There are three types of structured data: microdata, microformats and RDFa. The Structured Data Markup Helper is based on the microdata markup.

How to add some structured data to our page.

Let’s add structured data to our page.

We can use this tool at google.com/webmasters/markup-helper/ or in Google Webmaster Tools under Other Resources > Structured Data Markup Helper.

There are two tabs in the middle of the page: a website and an email tab.

We can use the tool for emails that contain certain types of reservations (more information about structured data in emails can be found in the article Embedding Schemas in Emails).

Then we have to choose between several data types, such as:

  • Articles
  • Events
  • Local businesses
  • Movies
  • Products
  • Restaurants
  • Software applications
  • TV episodes

There are other data types that can be used such as Landmarks, Books, Reviews, etc. but those are not yet available in this tool.

You can find a complete list of all data types can be found on schema.org.


In the tool we selected ‘local business’ as a data type and entered the URL of the page I wanted to tag (http://ma-no.org/). Alternatively we could paste a piece of HTML code that can be used for tagging.

Let's Start Tagging

After we click the ‘start tagging’ button, Google will load the page into the tool.

Then, hit the cog wheel and select ‘Settings’. Choose the correct site language and (optionally) a different data format.

Now, on the left we see a  visual representation of the URL, on the right the structured data information. As you can see in the right sidebar, a ‘name’ is required, hence a great starting point for our task.

If you accidentally use the wrong data type or tagged the wrong element, you can remove it by clicking the ‘clear tag’ button.

In case, you can delete all the tagged information by clicking the cog wheel in the top right corner and selecting ‘clear all tags from this page’.

For tags that can’t be highlighted on the page you can use the ‘missing tags’ function.

How to Create the HTML code

Let's  implement the microdata in our code.

Click the ‘create HTML’ button.

Now in the right sidebar we can see the code of the page. The microdata is highlighted, making it easy to quickly see the changes.

Finally, we can download the HTML file via the ‘download’ button.

This file can be used as a guide to help you implement structured data on your website.




by Janeth Kent Date: 08-07-2013 google structured data markup implementation helper tool hits : 4305  
Janeth Kent

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.


Related Posts

What's the Difference between Google TV and Android TV?

At the end of September, Google launched the renewal of its classic dongle. The new Google Chromecast didn't arrive alone, but added two very important innovations compared to the devices…

How to prevent your neighbor from hacking your Chromecast

Google Chromecast was born as a device to add Smart TV features to those that were not yet Smart TV, and with WiFi connectivity as one of the key features…

Hashmap: hashing, collisions and first functions

Today we are going to study some concepts closely related to hashmaps. The concepts we are going to see are hashing and collisions. Hashing The idea of hashing with chaining is to…

Data structures in Java - Linked Lists

With 2020 we are going to look at a new aspect of programming: data structures. It is often the case that everyone uses structures provided by the various programming languages.…

How to share your location using Plus codes on Google Maps for Android

Do you know what plus codes or plus codes on Google Maps are and what they are for? We tell you how they work and how to get them from anywhere. You…

The new features coming to the Google search engine in autumn 2020

Google has included important improvements in its search engine, applying Artificial Intelligence, to make it easier for users to find what they are looking for. It has also announced new…

How to change the arrow icon on Google Maps to a 3D car

When you follow a navigation route on Google Maps, your position is represented by an arrow except on specific occasions such as anniversaries. However, it is possible to change the…

SEO in Google News: How to appear in Google News

Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News…

Google Dorks: How to find interesting data and search like hacker

Go the words Google and Hacking together? Well if you thought that we will learn how to use hack Google, you might be wrong. But we can Use Google search engine…

Data Scraping and Data Crawling, what are they for?

Right now we are in an era where big data has become very important. At this very moment, data is being collected from millions of individual users and companies. In…

How to create the perfect hacker-proof password

We have not learned and we still use passwords that are extremely easy to hack and vulnerable to cyber attacks. If you don't want your credentials to end up in…

MySQL 8.0 is now fully supported in PHP 7.4

MySQL and PHP is a love story that started long time ago. However the love story with MySQL 8.0 was a bit slower to start… but don’t worry it rules…

We use our own and third-party cookies to improve our services, compile statistical information and analyze your browsing habits. This allows us to personalize the content we offer and to show you advertising related to your preferences. By clicking on "Understood" YOU AGREE TO THE USE OF THESE COOKIES. You can also SET OR DISCONTINUE the installation of cookies by clicking on "Settings" or "Reject".

Understood Reject Settings More Info