56 results for: analytics
The demise of Third-Party Cookies could decrease marketing effectiveness by up to 30%
In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing effectiveness by as much as 30%, according to Accenture's analysis. The use of third-party cookies has long been a cornerstone of…
Category : Web marketing 08-03-2024 by Janeth Kent
Marketing Trends in Technology 2023: Spotlight on Inflation
Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…
Category : Web marketing 01-06-2023 by Janeth Kent
Top Javascript Libraries and Frameworks Part 2
What are JavaScript frameworks? JavaScript frameworks are application frameworks that allow developers to manipulate code to meet their particular needs. Web application development is like building a house. You have the option of creating everything from scratch with construction materials. But it will take a long time and can incur high costs. But…
Category : Javascript 06-05-2021 by Janeth Kent
Top tools for UX design and research
This article is a compilation of the "ux tools" I have tested in recent years. I've separated the tools by categories, although I recommend you to take a look at all of them, you might find some you didn't know. - Conceptualisation and project management tools - UX testing and research tools - Analytics…
Category : Ui/ux design 23-04-2021 by Silvia Mazzetta
Website Traffic Getting Low? 4 Immediate Action to Take
If you have created a website, I am sure your end objective is to create a strong brand presence, boost engagement, and multiply revenue. An interesting statistic showed that there were 22.31 million internet users at the start of the year, in Australia. This means that there are ample opportunities to…
Category : Web marketing 04-12-2020 by Luigi Nori
How to write our own Privacy Policy
In this article we will talk about Privacy Policy statements, how you can write one and implement it on your page. Why did it pop up? These days when we browse on any new page, or when we visit the site for the first time, most of the time we have to…
Category : Development 13-12-2023 by
How to integrate native images lazy loading in your web projects
Support for natively lazy-loading images is now supported on the web! Look at this demo of the feature From the version 76 of Chrome, you can use the loading attribute to lazy-load images without the need to write custom lazy-loading code or use a separate JavaScript library. Let's dive into the details. Browser compatibility is supported…
Category : Programming 03-04-2023 by Luigi Nori
A collection of interesting networks and technology aiming at re-decentralizing the Internet
The decentralised web, or DWeb, could be a chance to take control of our data back from the big tech firms. So how does it work? Take a look at this collection of projects aimed to build a decentralized internet. Cloud BitDust - is decentralized, secure and anonymous on-line storage, where only…
Category : Networking 27-08-2020 by Janeth Kent
SEO Mistakes that Need to Be Avoided
In today's digital age, search engine optimization (SEO) plays a critical role in determining the success of any online business. However, implementing SEO strategies can be complex, and mistakes are common. To ensure your website achieves optimal performance and ranks well on search engine result pages (SERPs), it is essential…
Category : Seo & sem 15-06-2023 by Janeth Kent
How to Take Your Small Ecommerce Business to the Next Level
Running an ecommerce business can be both exciting and financially rewarding. However, as you increase your customer base, it might seem difficult to successfully scale your operations. If your site is growing in popularity, or you want to attract more customers to your online venture, read the below top tips on…
Category : Web marketing 25-01-2022 by Janeth Kent
Step by Step Guide to Successful Social Media Marketing
The most popular social media platforms boast of having hundreds of millions of active users every month. The number itself is more than enough to attract brands in trying to establish themselves as niche authorities on as many different social media websites as they can. If you are still relatively new…
Category : Web marketing 16-05-2023 by Silvia Mazzetta
Seo: How Search Behavior Has Changed During COVID-19 Pandemic
Google positioning is experiencing a before and after with the coronavirus crisis. The way we search in Google has changed; The way Google the search engine gives us the results has changed ; The tools that webmasters have at their disposal have changed. Google claims that it has never registered as many searches for…
Category : Seo & sem 08-05-2020 by Silvia Mazzetta
Online Marketing Strategies for your Ecommerce
The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…
Category : Web marketing 20-04-2023 by Silvia Mazzetta
Skyrocket Your Productivity With These Four Tips
The term "productive" can be interpreted in many ways, but it's most commonly associated with a person who's able to complete a large amount of tasks in short amount of time. In general, this is what many people strive to be. While it's a good trait to have, a wrong…
Category : Startups 09-04-2020 by Luigi Nori
How to find everything you need on the Deep Web and the Dark Web
How to find everything you need on the Deep Web and the Dark Web Best links, sites, markets what you can find on the Deep Web The Deep Web is also known as the Deep Internet is a sort of layer of content that is not indexed by the search engines…
Category : Security 10-05-2021 by Silvia Mazzetta
The best Internet search engines used by hackers
Today, many users wonder what tools hackers use to look for different vulnerabilities on devices that are connected to the Internet. Normally, everyone uses specific tools, but there are search engines that are specifically designed for security researchers. Although many users think that a hacker is a hacker, the reality is…
Category : Security 07-01-2021 by Silvia Mazzetta
How to Build Your eCommerce's Email List Using Instagram
Instagram is quickly becoming a favorite social media channel among eCommerce business owners because of its high engagement rate. But when it comes to getting the highest return on your investment, that recognition belongs to email marketing. Now, imagine what will happen to your eCommerce business if you can have a way…
Category : Web marketing 06-12-2019 by Luigi Nori
What You Need to Know When Sending a Press Release to Newswire
A newswire or a press release distribution service helps businesses in improving their online visibility and web presence. If you haven’t used it before, there are many things you need to know prior to using any platform. What is a newswire? Newswire or wire services syndicate your story across different sites and…
Category : News and events 25-02-2019 by Janeth Kent
Best Javascript front-end hacking cheatsheets
JavaScript has a extremely high potential to build cutting-edge web applications. But it's really hard to memorize it by heart. The JavaScript cheat sheets therefore act perfectly as a reminder and a comprehensive reference for developers. All popular and special purpose cheat sheets have been discussed above. You now have…
Category : Javascript 06-05-2020 by Janeth Kent
A Guide to the new Google Search Console
Google Search Console, before known as Webmaster Tools, is a decisive tool created to easily track the performance of your website, but also to improve its visibility and usability. Over the last year, the new Search Console has been growing and growing...Now you're wondering how to use the new Google…
Category : Seo & sem 29-01-2019 by Janeth Kent
Vuejs and GDPR : how to be compliant with new EU regulations
Dear Vue's users, we know you're battling with GDPR compliance: but it can be quite simple if you use vue-analytics, on the grounds that there are two or three highlights here that can enable you to deal with the European Union's General Data Protection Regulation prerequisites. Suppose we have this situation…
Category : Javascript 21-09-2018 by Janeth Kent
Best apps to boost your social media
Most individuals, marketers and business people struggle to get the best out of social media but do not know how to go about it. There are various applications that can help anyone get their social media up and running. With the help of such apps or tools, management of social…
Category : Social networks 24-11-2017 by Janeth Kent
Top 8 Free Online Social Media Marketing Tools For Startups
If you have just launched a new startup one of the things that should be top of your agenda is creating an effective social media strategy. No sane business owner can afford to ignore social media in this day and age. People go to social media sites to socialize. It's like…
Category : Web marketing 08-11-2022 by Janeth Kent
Google Chrome will block Flash content starting next month, make HTML 5 default by December
There really is no stopping Flash's demise. In a blog post Chrome team has announced that the browser will start blocking the Flash starting this September with Chrome 53. As more and more websites are moving towards HTML5 type of technologies which gives user faster page loading time, improved security and…
Category : News and events 10-08-2016 by Janeth Kent
Google ranking factors: user behaviors that make the difference in SEO
Google has never said that searchers' behavior is a ranking factor. But companies over the years have discussed this, most notably when Amit Singhal told the Wall Street Journal that Google had tweaked its algorithms. He said, "How users interact with a site is one of those signals." Google's patents provides other evidences:…
Category : Seo & sem 01-12-2015 by Janeth Kent
8 Social Media Monitoring Tools
We think that a combination of quick response, easy use and functionality is what a company need in order to effectively run a social media campaigns. There are many tools that let you manage multiple accounts, respond quickly and stay on top of real-time information. We evaluate 8 of the best free tools for social media monitoring,…
Category : Social networks 22-10-2015 by Janeth Kent
Google's 200 Most Important Ranking Factors
Domain Factors 1. Domain Age: Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it…
Category : Web marketing 30-03-2023 by Janeth Kent
10 jQuery snippets every developer should know
For this post, we would like to share with our readers 10 JQuery Code Snippets which we’ve collected that users can copy and paste directly into their themes by which to create some nice visual effects which will spruce up your website. Enjoy ! 1. Smooth Scrolling for Internal Links $('a').bind('click.smoothscroll',function (e) { …
Category : Web design 13-02-2014 by Janeth Kent
25 HTML5 speed tips
Creating high-performance web sites or applications is essential for web developers. Jatinder Mann explains that the goal of a developer is to improve web performance by reducing 25 factors: Display time The most important objective is what we refer to as 'Display Time'. This has many names across the industry including 'time to…
Category : Web design 05-12-2013 by Janeth Kent
Best 10 html5 animation tools for 2014
Using animations is part of the web design routine. One of the latest innovation in web design is using Html5 animations to avoid the use of Flash. Html5 animation tools allows you to design and create simple animations that work particularly well with websites. We have listed such tools for you to…
Category : Web design 29-11-2013 by Janeth Kent
How Companies can Drive Engagement with Blogs: 50 tips
Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…
Category : Web marketing 21-08-2013 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
11 Open Source JavaScript Libraries for Web Developers
Undoubtedly, JavaScript is one of the most used programming languages nowadays. Thanks to it, we have access to different features offered in the websites we visit regularly and which make our browsing experience much more pleasant, simple and entertaining. The browsers we use have their own JavaScript engines integrated, in order…
Category : Javascript 17-06-2020 by Janeth Kent
The definitive list of analytics and metrics tools
Lately I had a little problem with Google Analytics. Live results wasn't counting perfectly the number of live users online. Obviously, I am a little disappointed about it, and basically, the amount of time to research a solution or alternative would make the original content stale. Now, i want to…
Category : Software 22-07-2013 by Janeth Kent
10 Best Free Ecommerce Solutions On The Market
As the digital landscape continues to evolve, ecommerce has become an essential part of businesses worldwide. Entrepreneurs, small businesses, and even established enterprises are seeking robust and costeffective solutions to set up their online stores. In this article, we will explore the ten best free ecommerce solutions available on the…
Category : Software 21-07-2023 by Janeth Kent
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
Firefox OS: Start To Develop Your First App
Nearly two years ago, Mozilla announced "Boot to Gecko" (a.k.a. B2G), a project whose primary goal was to provide a standalone web-centric operating system in which the preferred (and in fact, only) platform for application development is the HTML5 stack. In essence, this operating system would have filled a gap…
Category : Programming 02-07-2013 by Janeth Kent
71 Social Media Monitoring Tools
If you want to monitorize the "social world web" you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. We have collected Free social media monitoring tools. In the first group are the most popular Social Media Monitoring…
Category : Social networks 27-06-2013 by Janeth Kent
15 Essential Apps for Developers and Productivity
Today we have listed 15 extremely useful web apps for web developers; these great tools will help you become more efficient and also more happier because a working project keeps a developer happy :-D 1. Koding Koding (previously known as "Kodingen") is an Online Development Environment owned by Koding, Inc. which allows software developers to…
Category : Software 21-06-2013 by Janeth Kent
Content Experiments API implementation: Google Analytics becomes A Robust A/B Testing Platform
Google Analytics renovate Content Experiments last summer. Now, an year later, Google Team announced new improvements, including API calls. Google announced the launch of an API for Content Experiments. The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to…
Category : Programming 12-06-2013 by Janeth Kent
How to create your infographic, 5 tools that will help you
The creation of infographics has become democratized. Now anyone with a data set can build an infographic. Does this mean there’s no place for professional designers and data? Not it doesn't. A pefect customization will always carry a premium , but there are a lot of instances where a prefab or low-cost…
Category : Software 10-06-2013 by Janeth Kent
Million of visitors per day with a super cheap php mysql server using nginx and varnish
These instructions are the rather verbose, but hopefully easy enough to follow, steps to build a new Linux server using Varnish and Nginx to build a php application on a cheap server , all costing under $15 a month, capable of sustaining million hits per day, (we use blitz.io to…
Category : Networking 28-05-2013 by Janeth Kent
Big Data and Hadoop: an explanation
Our world is a potential treasure trove for data scientists and analysts who can comb through massive amounts of data for new insights, research breakthroughs, undetected fraud or other yet-to-be-discovered purposes. But it also presents a problem for traditional relational databases and analytics tools, which were not built to handle…
Category : Databases 24-05-2013 by Janeth Kent
What is a growth hacker? The actual difference between growth hacking and marketing
Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…
Category : Web marketing 22-05-2013 by Janeth Kent
50 Top Tools for Social Media Monitoring, Analytics, and Management
To start a business that will succeed in today's connected world, we need to build a community around our company, brand, and products. It can be noticed how, the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what our…
Category : Social networks 15-05-2013 by Janeth Kent
19 New Filter Fields Available in Google Analytics
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…
Category : Web marketing 14-05-2013 by Janeth Kent
5 Simple Landing Page Optimization Tips
A well-optimized landing page is a crucial component of any successful online marketing campaign. It serves as the first point of contact for your potential customers, often determining whether they stay and explore your website or leave immediately. To maximize conversions and improve the overall user experience, it's essential to…
Category : Web design 08-06-2023 by Janeth Kent
New in Google Analytics: Real-Time Conversion Report
It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments. Now Google Analytics has announced a new addition to its real-time reports: goal conversions. As you can see, the real-time Conversions report shows a list of the…
Category : Web marketing 07-05-2013 by Janeth Kent
Why is facebook blue? The science behind colors in marketing
Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best. Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually…
Category : Web design 07-05-2013 by Janeth Kent
Top Google Website Optimization Resources
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials…
Category : Web marketing 26-04-2013 by Janeth Kent
13 Ways to Drive More Website Traffic from Your Facebook Page
Would you like to drive more website traffic from your Facebook page? Combining your Facebook page and your website can have a powerful affect on your business. You can use your Facebook page to attract thousands to millions of fans and then use them to drive website traffic to generate leads, increase…
Category : Web marketing 24-04-2013 by Janeth Kent
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…
Category : Web marketing 22-04-2013 by Janeth Kent
10 Killer SEO Landing Page Tips
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…
Category : Web marketing 15-04-2013 by Janeth Kent
Video SEO Has Landed: Google Trends Tracks YouTube
Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…
Category : Web marketing 11-04-2013 by Janeth Kent
The Best tools that may come in handy in your online life
In time, I’ve came across many tools which I found very good or at least interesting because they were covering things that the popular tools didn’t. Some of the tools are for Web Analytics, some are for Social Media Monitoring, some are for website improvements and some are just for…
Category : Software 01-05-2020 by Janeth Kent
5 Steps to Build an Authority Website
Building a website that can be considered "authority" takes some time. However there are some factors that if implemented correctly can influence the time it takes your website to become an authority. These 5 main contributing factors are the same basic factors for building any website, but the approach is…
Category : Web marketing 11-04-2013 by Janeth Kent
