The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their needs.
Top 3 advantages of the new content experiments API:
You can test without redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. This can, in select cases, take away from the end-user experience. Using the Content Experiments API, you are able to test content without using redirects.
Server-Side Testing: The old Content Experiments in Google Analytics only allows client-side testing. With the new Content Experiments API, developers can run tests server-side to test experimentations with different page-dependent elements like a database query. Google offers technical documentation that involves sample Python code through Google's App Engine.
Additional Variation Selection Logic: Using the new Content Experiments API, developers can bypass Google's programmatic optimization while still reporting the results of your tests within Google Analytics: it's the multi-armed bandit approach.
Definitely, programmers living in the U.S. (and few additional locations in Mexico and Canada) are luckier than us about the age-old problem of internationalizing methods.
This makes their life so much…
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