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55 results for: strategies

The demise of Third-Party Cookies could decrease marketing effectiveness by up to 30%

In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing effectiveness by as much as 30%, according to Accenture's analysis. The use of third-party cookies has long been a cornerstone of…

Category : Web marketing   08-03-2024   by Janeth Kent

How to make your life easier with ChatGPT?

We have already written several articles about the artificial intelligence that is revolutionising the world, but this time we will talk about how it can help you with everyday tasks and thus save you time and even increase your productivity or discover new things. I personally love to keep my life…

Category : Technology   03-07-2023   by Laura Celis Ballesta

Top tools for social media management

Today we know that having a presence on social media is becoming increasingly important if you want to boost your business and reach a wider audience. But first of all,   What is social media management? They are a set of actions and strategies used to promote your company, build customer loyalty and keep…

Category : Social networks   30-06-2023   by Laura Celis Ballesta

Marketing Trends in Technology 2023: Spotlight on Inflation

Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…

Category : Web marketing   01-06-2023   by Janeth Kent

Artificial Intelligence (AI) and the Existential Threat to Humanity: Expert Perspectives

Artificial Intelligence (AI) has become an increasingly prevalent force in our modern world, revolutionizing industries and enhancing numerous aspects of our lives. However, alongside the promises and potential benefits, concerns have emerged about the potential risks associated with advanced AI systems. One of the most alarming worries is the possibility…

Category : Technology   31-05-2023   by Silvia Mazzetta

Mastering array sorting in JavaScript: a guide to the sort() function

In this article, I will explain the usage and potential of the sort() function in JavaScript.   What does the sort() function do?   The sort() function allows you to sort the elements of an array object. It can sort the elements in either the default ascending order or according to a custom sorting…

Category : Javascript   29-05-2023   by Janeth Kent

Callbacks in JavaScript

Callback functions are the same old JavaScript functions. They have no special syntax, as they are simply functions that are passed as an argument to another function. The function that receives the callback as an argument is called a higher-order function. Any function can be used as a callback, since it is…

Category : Javascript   22-05-2023   by Janeth Kent

The history of video games: from entertainment to virtual reality

The release of Return to Monkey Island (September 2022) has jogged video game fans' memories back to 1990, when The Secret of Monkey Island debuted, a graphic adventure based on the vicissitudes of Guybrush Threepwood, a somewhat awkward would-be pirate whose story inspired the film Pirates of the Caribbean. While…

Category : Videogames   28-11-2022   by Janeth Kent

The AI Revolution: How Are Small Businesses Beginning To Implement AI?

As the technological world moves forward with new advancements, so too does the business world evolve and adapt to integrate those advancements to optimise their operations. Artificial Intelligence has been around for a couple of decades, but only in the last few years has it developed to a point where…

Category : Technology   17-10-2022   by Janeth Kent

htaccess Rules to Help Protect from SQL Injections and XSS

This list of rules by no means is a sure bet to secure your web services, but it will help in preventing script-kiddings from doing some basic browsing around. MySQL injection attempts are one of the most common hacking attacks against PHP websites. If your website is hosted on a dedicated…

Category : Security   01-03-2021   by Janeth Kent

Cross cultural challenges in web design, an overview

The user experience design of a product essentially lies between the intentions of the product and the characteristics of your user. - David Kadavy - The task of building a culturally appropriate website for a new market can be challenging: in this article we are going to talk about the impact of national…

Category : Web design   21-12-2020   by Maria Antonietta Marino

3 awesome ways technology is helping us combat the COVID pandemic

Times are hard now, that humanity once more stumbled into a terrible pandemic. But in comparison to the poor folks back in 1918 when the Spanish flu was on wreaking havoc, nowadays we have the advantage of cutting edge technology on our side. Here’s a quick list of top three ways…

Category : Technology   28-10-2020   by Iveta Karailievova

SEO in Google News: How to appear in Google News

Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News have a great opportunity to increase traffic to your website and consequently the opportunity to increase your sales through it. If you…

Category : Seo & sem   26-06-2023   by Luigi Nori

What cybersecurity professionals have learned from the lockdown experience

The COVID-19 pandemic has radically changed the rules of the game for most companies and individuals in a very short time; it has also changed the international computing universe. Sudden changes in people's habits as well as in business operations have altered some of the elements that characterize cyber-risk. And…

Category : Security   26-08-2020   by Silvia Mazzetta

Get ready for the future: What Does The Future Of SEO Look Like?

How will SEO change in 2030? There are various positions and assumptions that we can make about this so that you can think about the strategies to take when the future catches up with us. Anyone who works in SEO knows the great challenge of positioning a site on the web…

Category : Seo   19-08-2020   by Silvia Mazzetta

Introduction to Network Theory

Modern network theory was introduced at the end of the nineties by the PhD student Reka Albert and then monopolized by her tutor L.A. Barabasi, who made an empire out of it. The idea was not new, network theory is based on graph theory and graph theory had been already introduced…

Category : Networking   03-08-2020   by

7 Killer Strategies to Increase Your Sales Funnel Conversion Rates

Have you been using online sales funnels to grow your business online but it hasn't really worked for you? There's something you are not doing right. Use these strategies to make your sales funnels convert better. We are living in a competitive digital era, and as an entrepreneur, you have to…

Category : Web marketing   23-07-2020   by Janeth Kent

Why do you vote the way you do in the age of misinformation and fake news?

In this context of the electoral campaign in which we are immersed, the 'political hoaxes' are becoming more relevant and it is expected that attacks to destabilize the parties and candidates in order to influence the electorate will increase. As recent examples, let's remember that disinformation campaigns influenced Trump to win…

Category : News and events   11-06-2020   by Silvia Mazzetta

What is Cyber Intelligence and how is it used?

What is Cyber-intelligence and what is it used for? This is a question that is usually asked by security, cyber-security and intelligence professionals. Cyber-intelligence is a hybrid concept between these three worlds and professional fields, and therefore it is an opportunity and a necessity to know what it is and what…

Category : Security   11-06-2020   by Silvia Mazzetta

SEO Mistakes that Need to Be Avoided

In today's digital age, search engine optimization (SEO) plays a critical role in determining the success of any online business. However, implementing SEO strategies can be complex, and mistakes are common. To ensure your website achieves optimal performance and ranks well on search engine result pages (SERPs), it is essential…

Category : Seo & sem   15-06-2023   by Janeth Kent

How to Build a Successful E-Commerce Store

Launching an e-commerce store is a popular route for entrepreneurs to take. The thought of opening a physical retail outlet isn’t very appealing in 2020, but here’s what you need to know to build your own e-commerce store. Pick a Business Name and Buy Your Domain It is worth putting some serious…

Category : Web marketing   12-05-2020   by Silvia Mazzetta

Seo: How Search Behavior Has Changed During COVID-19 Pandemic

Google positioning is experiencing a before and after with the coronavirus crisis. The way we search in Google has changed; The way Google the search engine gives us the results has changed ; The tools that webmasters have at their disposal have changed. Google claims that it has never registered as many searches for…

Category : Seo & sem   08-05-2020   by Silvia Mazzetta

What is Google My Business and how does it help my local business?

Google My Business is increasingly present in the digital marketing strategies of companies, and this Google tool provides us with various options to better position our business in the search engine.  Through the creation of a business file we can work on the SEO of our brand. Google My Business mixes the…

Category : Web marketing   02-05-2020   by Luigi Nori

Online Marketing Strategies for your Ecommerce

The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…

Category : Web marketing   20-04-2023   by Silvia Mazzetta

How to Improve Your Website to Attract Local Customers

If you run a small business, make no mistake: local search is imperative for your success. You might have lofty dreams of attracting the world to your website, but it’s those local visitors who will make the difference. This is because 80% of people will try and find local information with…

Category : Web marketing   18-03-2020   by

How to Stay Safe When Shopping Online

It can seem that not a day goes by when we don’t hear of some new hacking case or people who have had their sensitive date compromised via the internet. It’s true that cybercriminals are always coming up with new strategies to attempt to steal either money or information, but…

Category : News and events   08-01-2020   by Silvia Mazzetta

10 SEO trends for 2020

In "Ma-No" we have tried to make some predictions with our digital crystal ball and (knowing that we will be wrong about many things) about what will happen in SEO in the next months. These are the ten trends that could mark the evolution of web positioning in 2020. 1. More…

Category : Seo & sem   01-01-2020   by Silvia Mazzetta

10 Open source tools for security operations (SOC)

As we know, there are many moving parts to building a Security Operations Centre (SOC). From a technological point of view, it is very important to count on open source to identify threats and reduce costs. From a DiD (Defense in Depth) point of view, there are many devices and…

Category : Security   29-11-2019   by Janeth Kent

Java: introduction to Design Patterns and Singleton Pattern

Anyone with even a minimum experience of programming, should have realized that the majority of the problems have common elements. In fact we often find problems with the same pattern but in different contexts.  For example, a management software for s supermarket and the one for a great industry will operate…

Category : Java   27-10-2019   by Alessio Mungelli

What to Expect from Email Marketing Tools in 2019

Along with everything else, marketing has received a huge boost recently, thanks to technology. As email continued to be a top performer even in 2018, it’s one of the integral parts of any online campaign today. So, what should you look for in your email marketing tools in 2019?   Advanced Automation…

Category : Web marketing   18-11-2019   by Janeth Kent

Progressive Web Apps Directory: The Best Collection of Resources

Get started with progressive web apps and learn things in depth, this page will list the best resources we know of to help you understand Progressive Web Apps (PWAs) . Make sure to bookmark this page, as this is a living document that we’ll be adding to from time to time.Progressive…

Category : Javascript   20-06-2019   by Janeth Kent

How To Grow Your Small Business

A business that stays still will stagnate. To be successful and to have a business to be proud of, you need to ensure that it grows. This is not always easy, but it should always be at the forefront of your mind when it comes to your business. There will…

Category : Startups   01-05-2020   by Janeth Kent

5 Strategies For Improving Brand Reputation

In order for a business in any industry to succeed, it is essential that they have a good reputation. Your target customer needs to see your brand as an authoritative source in the industry and a company that they can trust. This will help you to stand out from the…

Category : Web marketing   15-05-2019   by Janeth Kent

Invest In Future By Developing Next-Generation Leaders!

For many years, those born in the Baby Boomers generation have been held most of the top-level positions of several business firms across the world and lead the respective organizations and its stakeholders towards success with highly honed skills, vast experience, and accomplished leadership abilities. However, with the members of…

Category : Web marketing   08-05-2019   by Janeth Kent

How the Internet has Influenced Businesses

The internet has transformed the way that people live their lives. You can access a wealth of knowledge from a device that fits in your hand. Yes, it’s used for pleasure and leisure, but it has made the most impact on businesses, driving growth with innovations and advances in technology. The…

Category : News and events   08-03-2024   by Silvia Mazzetta

CSS in JavaScript (CSS-in-JS) Vs CSS in CSS

CSS in JavaScript (CSS-in-JS) Vs CSS in CSS

What actually is CSS-in-JS? You've certainly heard or read words like CSS-in-JS, Styled Components, Radium, Aphrodite and you're and you're stuck in limbo there, "why is it? I'm completely happy about CSS - in - CSS!" We are here to explain these new concepts and clarify them. That said -feel free to use…

Category : Javascript   26-02-2019   by Janeth Kent

Top free JavaScript User Authentication Libraries

We are keen on security: authentication is an important issue when creating a dynamic web application Authentication is for identifying users and provide different access rights and content depending on their id. Since new tutorials appear on the web and more people try to understand the cost-benefit equation for implementing their…

Category : Javascript   29-01-2020   by Janeth Kent

How to Decide Between Managing Your Own Pay Per  Click Campaign and Hiring a PPC Management Agency

How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency

Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…

Category : Seo & sem   01-09-2018   by Janeth Kent

Four of the Biggest Reasons Your Emails are Sent to Spam

Four of the Biggest Reasons Your Emails are Sent to Spam

Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…

Category : Web marketing   14-08-2018   by Janeth Kent

6 Reasons Why Marketing is Important for Every Business

6 Reasons Why Marketing is Important for Every Business

The basis of marketing for any business is to build brand awareness, but it also contributes to a host of other factors necessary for business success. Building the foundations for a company, whatever the sector, is key to securing loyal customers and identifying yourself in a diluted marketplace. The elements…

Category : Web marketing   01-04-2020   by Janeth Kent

Social Media Marketing or SEO?

Social Media Marketing or SEO?

Want to increase traffic to your site? Driving traffic to your website is no longer a simple or straightforward task. With so much competition, disinformation and misinformation, where are we supposed to turn? Wondering whether to concentrate on SEO or social media marketing? In this infographic SEO Jury compare the two tactics, and provide some…

Category : Seo & sem   09-02-2018   by Janeth Kent

Why Social Media Cannot Fully Take the Place of Offline Marketing

Why Social Media Cannot Fully Take the Place of Offline Marketing

Social media has absolutely revolutionised the way we think about marketing. As well as allowing a business to tap into an audience that is easy to target, always online, and interested in interacting, it can also be hugely cost effective, with some approaches such as Twitter marketing being basically free…

Category : Seo & sem   30-06-2017   by Janeth Kent

4 Strategies to Improve  YouTube Marketing

4 Strategies to Improve YouTube Marketing

In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search engine. As the demand for more video content online increases, YouTube isn’t just used for watching funny videos of cats (although it just wouldn’t be the same without them)! As more…

Category : Social networks   09-06-2017   by Janeth Kent

Best Content Strategy Resources

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

Category : Web marketing   09-12-2013   by Janeth Kent

The Bible of Responsive Web Design

You've decided it's time for a new website, and you know that making it responsive will ensure that all users have a great experience, regardless of what device they are using. Responsive web design, or RWD for short, is here to stay. It's rapidly maturing but not without some serious pitfalls for…

Category : Web design   23-05-2019   by Janeth Kent

The importance of building a responsive website and targeting the mobile audience

What are the changes reshaping the IT industry? The most significant one is the trend of using tablets, smartphones, and other mobile devices to access internet. This trend is the proof of technological revolution and is affecting greatly the web designers to follow some responsive approach for website creation. Google’s recommendation…

Category : Web design   15-06-2020   by Silvia Mazzetta

Top Alternatives to Google Adsense (ideal for small publishers)

It's a fact: Google dominates the Internet and is the undisputed leader in the search engine market in such a way that it is frankly difficult to avoid the Mountain View giant, not only from a SEO perspective in terms of where the traffic comes from, but also in terms…

Category : Web marketing   15-06-2020   by Silvia Mazzetta

NoSQL Concept and MongoDB

NoSQL Concept and MongoDB

NoSQL has emerged as a different and alternative approach compared to relational database management systems (RDBMS). Actually, there are fundamental differences between the scalable NoSQL systems and relational database management systems. Relational database management systems are transaction-based and have ACID rules. NoSQL systems do not fully support the ACID rules and there is no…

Category : Databases   28-06-2013   by Janeth Kent

71 Social Media Monitoring Tools

71 Social Media Monitoring Tools

If you want to monitorize the "social world web" you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. We have collected Free social media monitoring tools.  In the first group are the most popular Social Media Monitoring…

Category : Social networks   27-06-2013   by Janeth Kent

What is a growth hacker? The actual difference between growth hacking and marketing

What is a growth hacker? The actual difference between growth hacking and marketing

Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…

Category : Web marketing   22-05-2013   by Janeth Kent

5 Simple Landing Page Optimization Tips

A well-optimized landing page is a crucial component of any successful online marketing campaign. It serves as the first point of contact for your potential customers, often determining whether they stay and explore your website or leave immediately. To maximize conversions and improve the overall user experience, it's essential to…

Category : Web design   08-06-2023   by Janeth Kent

3 Ways to Get High Rankings Despite Algorithm Changes

3 Ways to Get High Rankings Despite Algorithm Changes

Representatives from Google have said they change search engine algorithms as many as hundreds of times per year. This reality hit the Internet world particularly hard in 2012, as many of the algorithm changes that occurred meant that people who specialized in search engine optimization had to completely change strategies…

Category : Networking   10-05-2013   by Janeth Kent

What Is Facebook EdgeRank and Why Does It Matter?

What Is Facebook EdgeRank and Why Does It Matter?

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan…

Category : Web marketing   08-05-2013   by Janeth Kent

Summer 2013: Upcoming Social Media & Tech Events

Summer 2013: Upcoming Social Media & Tech Events

It's Monday, which means it's time for Ma-No’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out the list:  May 01 Email Insider Summit   Three days of cutting-edge content and a world-class island resort await you at MediaPost's incomparable Email Inside... more May 06 Event Marketing…

Category : Web marketing   29-04-2013   by Janeth Kent

Transform A Simple Website in Vibrant Ecommerce Portal

Web Design with respect to internet has never been limited to any barriers or disciplines, which is why attractive design in combination with online marketing has successfully created something known as ‘Ecommerce’. Readying an ecommerce portal is much more than just development or designing alone, it includes enough brain-work too.…

Category : Web design   04-05-2020   by Silvia Mazzetta

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