The Importance of Other People to the Success of Your Website

The Importance of Other People to the Success of Your Website
by Janeth Kent Date: 27-02-2018 influencers website success guests post video customers marketing


The old adage about it not being what you know but who you know, although not entirely accurate, does hold a grain of truth. Your first job as a website owner is to know the subject around which your site is based inside and out, so that visitors to your site know they can trust you and learn from you. Then you need a marketing strategy to promote your site and reach your target market. One element of a successful strategy is the connections you make to people who can help you with your marketing.

Guests

If you have a blog or add regular articles and reviews to your website, you will need to add high-quality content on a regular basis. This constitutes a lot of work for one person, so you may want to outsource some, or all, of the writing. To raise the profile of your blog, you should also be inviting guest postings from well-known or highly talented writers who can add something valuable to your site. You can actively seek out prospective writers by reviewing sites that have similar content to your own and seeing who writes for them. You can then invite those whose writing impresses you and fits into your site style to write for you. You can also invite submissions from writers who may have something to contribute by adding information to your site detailing what subjects, writing style and article length you would consider publishing.

Influencers

These are people with a high profile and a substantial following who you ask to endorse your products or services. The idea is that consumers are more likely to buy a product that has the seal of approval from someone they know and admire, and influencer marketing has become big business in recent years. You need to select your influencer with care, as you want to be associated with someone who will reach your target market and who will give authority to your brand. Do some research on who has the most power in your sector, and opt for the most influential person you can afford.

Customers

Your own customers can provide you with some of your most important marketing tools, by reviewing your business on your site or consumer review sites. Not only does this get your name spread further afield, but good reviews are very persuasive when potential customers are deciding who to buy from. Companies like eBay and Amazon have built their businesses based on this exact concept, and the review process is what drives their success. Encourage your customers to leave you a review when they have purchased from you, and make use of independent review sites where they are applicable and available for your sector. This gives prospective customers an assurance that the review is genuine and unbiased, and you can still alert them to the reviews from your website.

 

Don’t be afraid of seeking out content and input from any source that is relevant and adds value to your customers. You may have built an excellent website all by yourself, but there’s no doubt that having help from other people can make marketing the site more rewarding and keep the content fresh and interesting.

 
by Janeth Kent Date: 27-02-2018 influencers website success guests post video customers marketing hits : 4956  
 
Janeth Kent

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.

 
 
 

Related Posts

Website Traffic Getting Low? 4 Immediate Action to Take

If you have created a website, I am sure your end objective is to create a strong brand presence, boost engagement, and multiply revenue. An interesting statistic showed that there were…

Introduction to REGEX - Regular Expression

Today we are going to write about Regular Expressions known as regex or shortened  regexp, a very useful concept of using search patterns. Surely you were in a situation when you…

MAME Multiple Arcade Machine Emulator: How to download and configure this arcade emulator for Windows

Despite the fact that new state-of-the-art computer games are coming out every so often, the whole retro theme is very appealing to users who are looking to relive the long…

HTTP Cookies: how they work and how to use them

Today we are going to write about the way to store data in a browser, why websites use cookies and how they work in detail. Continue reading to find out how…

How to turn your smartphone into a webcam for your pc

With the propagation of Covid-19 we all had to adapt to a new quarantine situation at home, and since the human being needs to communicate constantly, we used the internet…

Best ways to start a video conference without registration

Nowadays it is very easy to make a video conference without using Whatsapp, Skype or any of those platforms that require user registration, phone, email and so on. Today we will…

Is Old School RuneScape Still Popular?

Since the launch of RuneScape 3 there are two versions of RuneScape running simultaneously: RuneScape 3 and Old School RuneScape. At first glance it seems that having two iterations of…

The Truth About Building Your Own Website

If you have your own business, or you are working towards launching one, chances are you’ve thought about building your own website. A strong, professional website is essential for businesses…

How to Gain an Edge and Improve Your Engagement Rate on Instagram

Image source: Unsplash.com   Instagram has more than one billion active profiles every month and the platform continues to grow at a rapid speed. This is no surprise given just how popular…

The best collections of Royalty free videos for social networks

If you are looking for videos that can be edited and uploaded to social networks, pay attention, because we have here a great list of websites that offer this type…

How to Make the Most of Technology in Your Business

If you’ve decided not to make use of the available technology in your business, you’ll soon find yourself falling behind the competition. More and more businesses are using technology to…

Developing a JavaScript video game: Part 3

Here we are! We're back with the third part of the article . If you missed it, read the first part or the second one. So, now you may be able to…

We use our own and third-party cookies to improve our services, compile statistical information and analyze your browsing habits. This allows us to personalize the content we offer and to show you advertisements related to your preferences. By clicking "Accept all" you agree to the storage of cookies on your device to improve website navigation, analyse traffic and assist our marketing activities. You can also select "System Cookies Only" to accept only the cookies required for the website to function, or you can select the cookies you wish to activate by clicking on "settings".

Accept All Only sistem cookies Configuration