An Introduction to Email Segmentation: Boosting Engagement and Personalization
In today's digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, as inboxes become increasingly crowded, it is crucial to deliver relevant and personalized content to stand out and drive engagement. This is where email segmentation comes into play. Email segmentation is a…
Category : Web marketing 23-06-2023 by Janeth Kent
Why businesses need to be familiar with APIs
APIs serve as intermediaries between software, allowing them to communicate with each other and perform various functions like data sharing or processing. APIs provide the protocols, definitions, tools, and other components essential for communication between apps. Not knowing how to use APIs is not necessarily going to result in the…
Category : Web marketing 19-06-2023 by Janeth Kent
Streamline your business with the top Invoicing Software Solutions
Top Invoicing Software for Freelancers Freelancers have to juggle multiple aspects of their business, including finding clients, maintaining a client base, invoicing, and following up on payments. Despite the challenges, it's crucial to stay organized and efficient, especially when it comes to invoicing. In this article, we will explore the best invoicing…
Category : Web marketing 14-06-2023 by Janeth Kent
Marketing Trends in Technology 2023: Spotlight on Inflation
Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…
Category : Web marketing 01-06-2023 by Janeth Kent
Step by Step Guide to Successful Social Media Marketing
The most popular social media platforms boast of having hundreds of millions of active users every month. The number itself is more than enough to attract brands in trying to establish themselves as niche authorities on as many different social media websites as they can. If you are still relatively new…
Category : Web marketing 16-05-2023 by Silvia Mazzetta
Online Marketing Strategies for your Ecommerce
The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…
Category : Web marketing 20-04-2023 by Silvia Mazzetta
Google's 200 Most Important Ranking Factors
Domain Factors 1. Domain Age: Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it…
Category : Web marketing 30-03-2023 by Janeth Kent
How to Grow Your App's Active User Base
META: Read on to find out the best ways to get people engaged – and most importantly, staying – on your app. IMAGE: https://unsplash.com/photos/ZVhbwDfLtYU (Unsplash) A mobile app is nothing without users. There are a lot of ways you can push this number up and up but the approach of “build it…
Category : Web marketing 19-12-2022 by Janeth Kent
Benefits of Corporate Social Responsibility to Business
Corporate social responsibility or CSR is a company's conscious effort and commitment to positively impact various aspects of society, including the environment and community. There are different types of social responsibility, and you can commit to only some or all of them. So, let's go through each of them. Ethical responsibility. This…
Category : Web marketing 06-12-2022 by Janeth Kent
Top 8 Free Online Social Media Marketing Tools For Startups
If you have just launched a new startup one of the things that should be top of your agenda is creating an effective social media strategy. No sane business owner can afford to ignore social media in this day and age. People go to social media sites to socialize. It's like…
Category : Web marketing 08-11-2022 by Janeth Kent
Content Knowledge Is Power
The power of web content is infinitely superior to what you think; in other words, it is much more important what you publish and what you transmit, than where you do it. But, curiously, we worry more about having a website with a "professional-attractive-clear-simple-serious-serious-awesome-impressive-impressive" design, than about what we are…
Category : Web marketing 19-10-2022 by Janeth Kent
8 benefits of having a website for your business
At this moment, the Internet is a phenomenon that is sweeping the world. It has been able to interconnect millions of users all over the planet. People have made the Internet an indispensable part of their lives. If they want to find out where to eat, they look on their…
Category : Web marketing 03-06-2022 by Nadal Vicens
How to Take Your Small Ecommerce Business to the Next Level
Running an ecommerce business can be both exciting and financially rewarding. However, as you increase your customer base, it might seem difficult to successfully scale your operations. If your site is growing in popularity, or you want to attract more customers to your online venture, read the below top tips on…
Category : Web marketing 25-01-2022 by Janeth Kent
Suggestions to Improve the Efficiency of a Small Business
If you have a small business, it means that every resource matters. You have less room for error due to a lack of manpower as well as other aspects. So focusing on efficiency is something that ought to be your priority. Of course, inefficient experience is a big hindrance. You may…
Category : Web marketing 25-01-2022 by Janeth Kent
How to Start a Web Design Agency in 2022
If the last two years have shown us anything, it’s that a good online presence is paramount to success in the modern world of business. Once they have a robust web-based reputation in place, companies have the capacity to disrupt their sectors in an engaging, intuitive, and ultimately profitable fashion.…
Category : Web marketing 25-01-2022 by Janeth Kent
Why E-Commerce Businesses Should be Using Cloud Computing
Cloud computing is the on-demand delivery of computer system resources via the internet. The resources offered in a cloud computing solution include data storage applications, servers, databases, software, and networking tools. Cloud computing seems like it’s been created specifically for businesses like e-commerce stores, as it offers increased flexibility and…
Category : Web marketing 01-06-2021 by Silvia Mazzetta
5 Terrific iOS-Friendly Canva Alternatives to Upgrade Your Marketing Visuals
Sometimes you want to use your iPhone to create compelling, engaging marketing visuals, and as awesome as Canva is, many of us are interested in seeing what other options are out there. As all marketers know, consistent branding is a must for any company (or even individual) who wants to stand…
Category : Web marketing 05-05-2021 by Janeth Kent
Best tools for creating infographics
Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…
Category : Web marketing 04-05-2021 by Janeth Kent
Top 7 Potential Tools for Automation Testing
Today's digital economy has significantly changed how organizations deliver products and services. Many organizations are gravitating towards smart methodologies and automated tools to spark customer interest in their products and increase revenue to ensure quality and speedy deliveries. These testing tools help organizations to determine the expected and actual product delivery…
Category : Web marketing 12-02-2021 by Janeth Kent
Website Traffic Getting Low? 4 Immediate Action to Take
If you have created a website, I am sure your end objective is to create a strong brand presence, boost engagement, and multiply revenue. An interesting statistic showed that there were 22.31 million internet users at the start of the year, in Australia. This means that there are ample opportunities to…
Category : Web marketing 04-12-2020 by Luigi Nori
How to Get Started with your Freelance Branding
It is natural to be preparing so many things when you have just started doing something. When we speak of freelancing, there is also lots of preparation to do. Part of that is getting yourself ready to face the many challenges you may face in the freelance world. You also…
Category : Web marketing 02-10-2020 by Janeth Kent
Data Scraping and Data Crawling, what are they for?
Right now we are in an era where big data has become very important. At this very moment, data is being collected from millions of individual users and companies. In this tutorial we will briefly explain big data, as well as talk in detail about web crawling and web scraping…
Category : Web marketing 25-09-2020 by Silvia Mazzetta
Small and medium enterprises can now earn money by holding online events on Facebook
Facebook has launched a new feature that allows small and medium enterprises, large companies, content creators, educators, media... to earn money by holding online events on the social network. Corporate Page owners can now create an online event, set its price, promote it, charge it and organize it from Facebook…
Category : Web marketing 19-08-2020 by Luigi Nori
What is the origin of the word SPAM?
It is 40 years since the first spam e-mail was sent. Surely most of the readers of this blog had not yet been born, as well as annoying mail with which we are bombarded in our emails, social networks, or mobiles already existed long before our existence. Have you ever wondered what the origin of the…
Category : Web marketing 03-08-2020 by Janeth Kent
Why is Website Performance Important for Online Businesses?
Your web is the site where most individuals will connect with your business. Your digital marketing processes will most probably send customers to your website. It might be to get information concerning your products and services, obtain contact information, or make purchases. Website performance, also known as web optimization, is a…
Category : Web marketing 24-07-2020 by Janeth Kent
7 Killer Strategies to Increase Your Sales Funnel Conversion Rates
Have you been using online sales funnels to grow your business online but it hasn't really worked for you? There's something you are not doing right. Use these strategies to make your sales funnels convert better. We are living in a competitive digital era, and as an entrepreneur, you have to…
Category : Web marketing 23-07-2020 by Janeth Kent
How Learning Accents Connects Us To The World At Large
Accents are something we often only see in terms of region or a way of speaking. We don’t connect the ways in which they reflect on the cultures they serve or the people who speak them. In reality, where one lives, dictates how they speak and the words they use more than just about…
Category : Web marketing 16-07-2020 by Janeth Kent
Top Alternatives to Google Adsense (ideal for small publishers)
It's a fact: Google dominates the Internet and is the undisputed leader in the search engine market in such a way that it is frankly difficult to avoid the Mountain View giant, not only from a SEO perspective in terms of where the traffic comes from, but also in terms…
Category : Web marketing 15-06-2020 by Silvia Mazzetta
The Most Useful 50 Web Sites you wish you knew earlier
There are so many websites around, and it is very complicated to know each and every one of them. Our lisy provides 100 those websites that we find particularly helpful, even though they are not as famous or as prevalent as some of the big names. archive.is — take a snapshot of…
Category : Web marketing 13-06-2020 by Janeth Kent
What Are The Best Methods to Make Money Online
More and more individuals are moving from a regular job they have to work on the internet. This trend continues to grow at quite a rapid speed, and since we depend on the internet a lot these days, it is natural that there is so much money to be made…
Category : Web marketing 12-06-2020 by Silvia Mazzetta
