Web Marketing

Invest In Future By Developing Next-Generation Leaders!

For many years, those born in the Baby Boomers generation have been held most of the top-level positions of several business firms across the world and lead the respective organizations and its stakeholders towards success with highly honed skills, vast experience, and accomplished leadership abilities. However, with the members of…

Category : Web marketing   08-05-2019  

How to Successfully Promote Your Healthcare Business

When it comes to running a healthcare business, you have to find a way of making it stand out from the crowd if you want it to be successful. People often choose to go with recommendations when it comes to choosing a healthcare professional. However, more typically, they turn to…

Category : Web marketing   20-03-2019  

What You Need to Start a Great Healthcare Blog

Would you like to start your own healthcare blog? Many people think about setting up this type of resource, but very few of these people eventually make a success of it. However, if you're serious about setting up a great healthcare blog, you need the following things: A Recognized Healthcare Qualification People…

Category : Web marketing   21-09-2017  

Run Your Web Development Team Like a Tight Ship

The most successful web design and development companies offer three things to their clients: well-produced websites, good communication and unrivaled project management. The latter is actually very important, since it affects the team’s ability to stay on time and within budget. It takes a good project leader to turn even…

Category : Web marketing   27-05-2017  

Google updates LocalBusiness Schema

It seems we may have had a Google structured data update yet again . The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements. If you run the Google structured data testing tool against LocalBusiness schema, you will see they throw an error if the Image and priceRange…

Category : Web marketing   23-11-2016  

How to Optimize Images for SEO

Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…

Category : Web marketing   14-10-2016  

Best tools for creating infographics

Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…

Category : Web marketing   11-08-2016  

The 5 biggest web trends of the year

Bowenmedia wants to suggest us  the biggest web design trends of 2015. The following infographic highlights the main web design trends that differentiate a modern site from an older design.  1. Mobile focus Mobile first is our "password". This approach presupposes that most of your potential customers have a mobile device. 2. Interactive scrolling What we…

Category : Web marketing   24-11-2015  

Google's 200 Most Important Ranking Factors

  Domain Factors   1. Domain Age: In this video, Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the…

Category : Web marketing   27-04-2014  

Google’s Matt Cutts: Duplicate Content Won’t Hurt You

Duplicate content is not always taken as spam by Google.  Watch a new video from Matt Cutts on duplicate content and actions that Google might take in various cases: How does Google handle duplicate content and the negative effects it has on rankings.     And here's the same t-shirt for the July 'duplicate…

Category : Web marketing   17-12-2013  

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

Category : Web marketing   09-12-2013  

8 SEO fundamentals for marketers and developers

Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…

Category : Web marketing   05-11-2013  

The Web Developer's SEO Cheat Sheet 2.0

In 2008  Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…

Category : Web marketing   30-08-2013  

How Companies can Drive Engagement with Blogs: 50 tips

Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…

Category : Web marketing   21-08-2013  

The secrets of inbound marketing

Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…

Category : Web marketing   30-07-2013  

10 Cheatsheets & Infographics For Social Media Marketers

How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…

Category : Web marketing   18-07-2013  

Top Alternatives to Google Adsense (ideal for small publishers)

Google AdSense is the leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their…

Category : Web marketing   09-07-2013  

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Category : Web marketing   03-07-2013  

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Category : Web marketing   01-07-2013  

Marketing Metrics

Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…

Category : Web marketing   01-07-2013  

AdWords: How to Control Sitelink Details In Enhanced Campaigns

Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…

Category : Web marketing   21-06-2013  

35 Useful Invoicing Tools and Apps For Freelancers

In this post we have gathered some useful invoicing tools and apps especially for the freelancers. These tools will help freelancers to manage different projects at a single time with efficiency, help in keeping a track of time and book keeping as well. These tools are also perfectly suitable for managing…

Category : Web marketing   03-06-2013  

What is a growth hacker? The actual difference between growth hacking and marketing

Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…

Category : Web marketing   22-05-2013  

19 New Filter Fields Available in Google Analytics

One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…

Category : Web marketing   14-05-2013  

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas. Here are nine search and SEO changes webmasters…

Category : Web marketing   14-05-2013  

Tips for Writing Content that Ranks in 2013

There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…

Category : Web marketing   12-05-2013  

Attracting women to developer events

GirlDevelopIt SF is now 1,500 members strong, and all but a handful of them are women interested in learning to program, make websites, and generally become more technically literate. Because of my involvement in GDI and likely also because I'm a fairly visible "woman in tech", I often get approached with…

Category : Web marketing   11-05-2013  

what's an infographic and what isn't

We are well and truly in the age of the online infographic. Or are we? These colourful ‘data visualizations’ of information have flooded the internet in numbers; however, there’s many of them which just aren’t up to scratch. So, what makes an infographic an infographic? The original definition basically means…

Category : Web marketing   11-05-2013  

Open Source Cloud Is Failing To Gain Traction: Survey

  Open source cloud infrastructures are not capturing the imagination of cloud implementers, if research from Opsview is to be believed. When asked to identify their existing cloud service providers, 56 percent of respondents chose Amazon Web Services (AWS), while only 19 percent selected Rackspace. Over half (52%) of the 420 respondents indicated that their preferred…

Category : Web marketing   09-05-2013  

Is Your User Content Online Legally Yours?

Instagram, the phone app that lets you take pictures, apply artsy filters and then share them, is huge. So huge that in 2012 Facebook bought it for $1 billion. Then, late last year, Instagram did something massively stupid: it changed its terms of use, the document of rules for using the…

Category : Web marketing   09-05-2013  



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