29 results for: marketers
The demise of Third-Party Cookies could decrease marketing effectiveness by up to 30%
In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing effectiveness by as much as 30%, according to Accenture's analysis. The use of third-party cookies has long been a cornerstone of…
Category : 04-06-2023 by Silvia Mazzetta
5 Terrific iOS-Friendly Canva Alternatives to Upgrade Your Marketing Visuals
Sometimes you want to use your iPhone to create compelling, engaging marketing visuals, and as awesome as Canva is, many of us are interested in seeing what other options are out there. As all marketers know, consistent branding is a must for any company (or even individual) who wants to stand…
Category : Web marketing 05-05-2021 by Janeth Kent
SEO: How to choose the best Anchor Text
Anchor Text are the words used to insert a link within a piece of content. This text can be anything from "click here" to the name of a brand or even a series of keywords or phrases. When choosing the best anchor text, always put the user experience first. Since the launch…
Category : Seo & sem 15-03-2021 by Janeth Kent
Tools to build PWA quickly
For quite some time now, UX has been the focus of modern web development. Several factors affect this, including page load speed, usability, scalability, and design. But now more customers prefer mobile web browsing over desktop browsing, any website— whether a niche blog or an e-commerce store — should begin…
Category : Programming 02-03-2019 by Janeth Kent
What You Need to Know When Sending a Press Release to Newswire
A newswire or a press release distribution service helps businesses in improving their online visibility and web presence. If you haven’t used it before, there are many things you need to know prior to using any platform. What is a newswire? Newswire or wire services syndicate your story across different sites and…
Category : News and events 25-02-2019 by Janeth Kent
The Meaning of Colors in web Design. A little bit of psychology
Color psychology is one of the most talked about and interesting parts of psychology. The idea that some colors evoke feelings and emotions. In fact, this color helps buy the most attractive product. You invest a great deal of time and money to create a convincing website design to increase…
Category : Web design 05-08-2019 by Janeth Kent
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How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency
Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…
Category : Seo & sem 01-09-2018 by Janeth Kent
The best Free and Open-Source Video editing, VFX and compositing software
The programs listed below are the foundation of this blog. It’s Free & Open-Source Video Editing Software that does all the stuff the expensive commercial programs do. We’ll keep the links here updated, so you always know where to get them. Also, with this basic list, we are focusing on well-developed programs that work on…
Category : Multimedia 01-03-2021 by Janeth Kent
Best apps to boost your social media
Most individuals, marketers and business people struggle to get the best out of social media but do not know how to go about it. There are various applications that can help anyone get their social media up and running. With the help of such apps or tools, management of social…
Category : Social networks 24-11-2017 by Janeth Kent
4 Strategies to Improve YouTube Marketing
In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search engine. As the demand for more video content online increases, YouTube isn’t just used for watching funny videos of cats (although it just wouldn’t be the same without them)! As more…
Category : Social networks 09-06-2017 by Janeth Kent
Top Ideas for Creating Website Content
Creating a fantastic website that impresses all of your visitors comes down to much more than choosing a WordPress (or alternative) theme template and uploading the best plugins. You can have all of the best features that are available, but if you are putting content onto your website that isn’t…
Category : Web design 18-05-2017 by Janeth Kent
Useful technical SEO checklist for developers
Let's start from the beginning. What is SEO? When we talk about SEO we are talking about Search Engine Optimisation: we are talking about the organic positioning of a web page in search results. And when we say organic positioning we mean unpaid positioning. SEO is a discipline, strategy or set…
Category : Seo & sem 15-05-2023 by Janeth Kent
An Introduction to Email Segmentation: Boosting Engagement and Personalization
In today's digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, as inboxes become increasingly crowded, it is crucial to deliver relevant and personalized content to stand out and drive engagement. This is where email segmentation comes into play. Email segmentation is a…
Category : Web marketing 23-06-2023 by Janeth Kent
8 Social Media Monitoring Tools
We think that a combination of quick response, easy use and functionality is what a company need in order to effectively run a social media campaigns. There are many tools that let you manage multiple accounts, respond quickly and stay on top of real-time information. We evaluate 8 of the best free tools for social media monitoring,…
Category : Social networks 22-10-2015 by Janeth Kent
8 SEO fundamentals for marketers and developers
Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…
Category : Web marketing 05-11-2013 by Janeth Kent
The Web Developer's SEO Cheat Sheet 2.0
In 2008 Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…
Category : Web marketing 30-08-2013 by Janeth Kent
How Colors Affect Business: Colours speak louder than words
Color theory, also known as color psychology, can trace its roots to the 1490s, when Leonardo da Vinci wrote about it in his personal journals. Professional marketers today master the principles of color theory to lead prospective clients and customers into purchasing their products and services with such ease, that…
Category : Web design 27-08-2020 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
10 Cheatsheets & Infographics For Social Media Marketers
How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…
Category : Web marketing 26-05-2020 by Janeth Kent
The importance of building a responsive website and targeting the mobile audience
What are the changes reshaping the IT industry? The most significant one is the trend of using tablets, smartphones, and other mobile devices to access internet. This trend is the proof of technological revolution and is affecting greatly the web designers to follow some responsive approach for website creation. Google’s recommendation…
Category : Web design 15-06-2020 by Silvia Mazzetta
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
Are social networks still the best way to promote your business?
We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified? According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…
Category : Web marketing 01-07-2013 by Janeth Kent
Marketing Metrics
Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…
Category : Web marketing 01-07-2013 by Janeth Kent
71 Social Media Monitoring Tools
If you want to monitorize the "social world web" you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. We have collected Free social media monitoring tools. In the first group are the most popular Social Media Monitoring…
Category : Social networks 27-06-2013 by Janeth Kent
What is a growth hacker? The actual difference between growth hacking and marketing
Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…
Category : Web marketing 22-05-2013 by Janeth Kent
Why Consumer-Facing E-Commerce Is BROKEN
I finally found panties on True&Co., an ecommerce lingerie company. It took them nearly one year to start selling panties. They allegedly sold them when I mentioned them in an article titled VCs Think My Boobs Need An Algorithm in January, but the panties were impossible to find. Nobody could find them. Now you…
Category : Web marketing 29-04-2013 by Janeth Kent
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…
Category : Web marketing 25-04-2013 by Janeth Kent
10 Killer SEO Landing Page Tips
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…
Category : Web marketing 15-04-2013 by Janeth Kent
Video SEO Has Landed: Google Trends Tracks YouTube
Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…
Category : Web marketing 11-04-2013 by Janeth Kent
