Along with everything else, marketing has received a huge boost recently, thanks to technology. As email continued to be a top performer even in 2018, it’s one of the integral parts of any online campaign today. So, what should you look for in your email marketing tools in 2019?
Advanced Automation Features
By advanced automation features, we do not mean that the software will just periodically be sending promotional content to everyone on your list. In 2019, that is just not enough, because you need a marketing automation tool with more enhanced features.
For example, PieSync analyzes each and every one of your contacts and sends emails with content that’s specific to the contact being emailed. PieSync does not send random marketing content to everyone on the list at the same time, but times the emails to perfection, so that they can maximize your online marketing ROI.
Way Customer Data Sync
Data entry is a waste of time and yet it is a necessary part of business in many sectors nonetheless. At least when it comes to email marketing, it should allow 2-way data syncing for all customer data to largely eliminate the need for manual data entry. This actually leads us to our next requirement.
The more business applications the particular tool is able to integrate with, the better it is for the business. 2-Way syncing of data can only be useful if the concerned software is compatible with all your other essential tools such as Google Contacts, Microsoft Outlook, Salesforce and more.
Ease of Use
Although the technology surrounding us might be complicated, it’s all meant to simplify the final user process. Therefore, if the email marketing tool is not user-friendly or easy to use, then it’s not worth your time.
Adding conditions, actions, field mapping and even just opening an account with the service should be easy and intuitive. They need you just as much as you need them, therefore, ease of use is a key factor for email marketing tool providers as well, and not just the end-user businesses.
Business isn’t exactly like a corporate job, where your salary keeps going up every year. Of course, it’s meant to be much more profitable than any salary, but there is no guarantee of the fact that you won’t need to scale down your marketing efforts to make up for some financial concerns.
This is precisely why an email marketing tool that is worth considering for a small business should also have different plans. The bigger the customer gets, the more features and services they will require, but they should also have the freedom to opt for a less expensive plan if they need to.
In addition, you can add the logo in the signature. Although a logo does not ensure the success of a company, it is at the heart of the image of the brand and its recognition. Once you created a logo with Logaster that will fully satisfy you, you can put it everywhere: in emails, on your social networks, on your business cards, on a car, and on your website, of course!
If you are going to invest in an enterprise grade email marketing tool, it should at least give you a trial run first. When a company is willing to give you that option, you know that they are good, because they are confident enough to let you try their software for free!
Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN AND DEVELOPMENT.
The demise of Third-Party Cookies could decrease marketing effectiveness by up to 30%
In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing…
Marketing Trends in Technology 2023: Spotlight on Inflation
Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the…
How to Grow Your App's Active User Base
META: Read on to find out the best ways to get people engaged – and most importantly, staying – on your app. IMAGE: https://unsplash.com/photos/ZVhbwDfLtYU (Unsplash) A mobile app is nothing without users.…
Why E-Commerce Businesses Should be Using Cloud Computing
Cloud computing is the on-demand delivery of computer system resources via the internet. The resources offered in a cloud computing solution include data storage applications, servers, databases, software, and networking…
5 Terrific iOS-Friendly Canva Alternatives to Upgrade Your Marketing Visuals
Sometimes you want to use your iPhone to create compelling, engaging marketing visuals, and as awesome as Canva is, many of us are interested in seeing what other options are…
The best free tools for linkbuilding
Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference…
SEO: How to find and remove artificial links
At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top…
5 Tips to Bring More Traffic to Your Blog
Publishing a blog on your business website is an effective marketing tool for several reasons. Blog posts are the ideal place to share information about your company, products, services, and showcase…
Suggestions to Improve the Efficiency of a Small Business
If you have a small business, it means that every resource matters. You have less room for error due to a lack of manpower as well as other aspects. So…
How to comply with Google's quality guidelines in 2020
Google provides a set of guidelines on what your website's content should look like in order to appear in search results. There are several categories within the Google guidelines: Webmaster Guidelines. General guidelines. Content-specific…
5 Remote Careers You Can Start Online in 2020
In 2020, life has moved indoors. School, shopping, entertainment, and work have all moved online to keep up with the fight against COVID-19. And with it came an enormous demand…
Get ready for the future: What Does The Future Of SEO Look Like?
How will SEO change in 2030? There are various positions and assumptions that we can make about this so that you can think about the strategies to take when the…