There really is no stopping Flash's demise.
In a blog post Chrome team has announced that the browser will start blocking the Flash starting this September with Chrome 53. As more and more websites are moving towards HTML5 type of technologies which gives user faster page loading time, improved security and reduced power consumption.
The change in the starting only the “behind the scenes” content will be blocked by Google which the company believes to be responsible for around 90% of Flash content and which is mostly used for page analytics support.
TThat change brought positive impact for users as they got faster page load time and battery saving. The blog further mentions that with Chrome 55 coming in December this year the browser will move to HTML5 making it the default medium, the sites which exclusively support Flash will not be affected by this change.
Of course, that doesn't mean that annoying ads, especially video ones, will be going away forever, though some will undoubtedly see some downtime on Chrome browsers. It just means that, eventually, they will be taking on a more resource efficient, standards compliant form.
Google does credit Flash to have played a very important role in the history of the Web, inspiring creativity and helping both consumers and developers embrace interactive multimedia. But it is way past its prime and has become more of a liability than an asset these days. Even Adobe, who owns Flash through its acquisition of Macromedia, has practically conceded that HTML5 is the future. It's finally time to give Flash a long overdue, but also well-deserved, retirement.
From the announcement:
In December, Chrome 55 will make HTML5 the default experience, except for sites which only support Flash. For those, you’ll be prompted to enable Flash when you first visit the site. Aside from that, the only change you’ll notice is a safer and more power-efficient browsing experience.
Flash helped make the Web a rich, dynamic experience, and shaped the modern set of web standards. We continue to work closely with Adobe to ensure that your web experience is as fast and secure as possible and to help the Web transition to HTML5.