In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search engine. As the demand for more video content online increases, YouTube isn’t just used for watching funny videos of cats (although it just wouldn’t be the same without them)!
As more and more businesses and marketers migrate from television to digital marketing platforms, business owners are increasingly finding that a YouTube channel for their company has become just as important as a website and social media profiles. But, just being on YouTube isn’t going to get you noticed amidst the millions of videos uploaded daily, and all those cats.
So, how do you make your YouTube channel stand out? Let’s take a look at some of the best strategies.
Tip #1. Use Eye-catching Graphics:
When they first land on your YouTube channel, visitors don’t just want to see relevant flicks that they can browse through. They also want to find a layout and design that is visually appealing to them. To achieve this, you can design a unique YouTube banner which will set you apart from other channels, especially those of your competition. For the best results, put together a banner which is consistent with all your visual branding efforts. For example, use your logo and make sure that it fits in with your website’s color scheme to ensure an instantly recognizable brand.
Tip #2. Write Interesting Descriptions:
You (or your SEO guy) probably know the basics of optimizing a blog post for search, for example, keyword research and placement. But, how do you optimize a video? Video content can’t be put through search engine algorithms in the same way as written text, however, what search engine crawlers do pick up on is the video description. Here is your opportunity to get those keywords in and make sure that you’re targeting the right viewers. However, it’s important not to focus on keywords alone – your description must make sense! Above all, it should be written with the users in mind.
Tip #3. Utilize Link-Building Opportunities:
Today, it’s not uncommon for visitors to go through your social media profile or YouTube channel before landing on your website and browsing your products or services. If they were given a good impression from what they’ve seen elsewhere on the web, then it’s going to be more likely that the click turns into a follow or even a purchase. So, make sure that interested viewers have an easy way of accessing your website and social media profiles from your YouTube channel to find out more. A simple way to do this is to make sure that links are included in every video description.
Tip #4. Share!
Lastly, the great thing about YouTube videos is that they can be embedded almost anywhere and are easy to share. Each video that you create and upload should be shared to social networks such as Facebook and Twitter to maximize their exposure and increase your total views.
Share your own tips for YouTube success in the comments below!
Janeth Kent
Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.
Related Posts
How to watch deleted or private Youtube videos
Today we are going to talk about the technique which you permit to be able to recover videos from Youtube that was deleted, made private or simply blocked by Youtube…
7 Most Effective Ways to Make Money From Photography
Many people all over the world enjoy photography. At first, it may seem difficult to learn, but once you turn it into a hobby, then it becomes a pleasure rather…
How to Successfully Promote Your Healthcare Business
When it comes to running a healthcare business, you have to find a way of making it stand out from the crowd if you want it to be successful. People…
Top Social Media Marketing Tools in 2019
Social media marketing is a baffling area. The social media has revolutionized and completely changed the way we send and receive information. It is more interactive, can be done in…
4 Ways To Quickly Improve Your Online Business
It’s great to be an online business in an era where technology is continuously growing and expanding, but it can be difficult to succeed because there’s also a lot of…
Why Is Digital Marketing So Important For Your Business?
When you start to look into different ways that you can market your business, you’ll notice that the term ‘digital marketing’ comes up time and again. There is a reason…
How to Improve the Exposure of Your Business
Gaining exposure as a business – especially if you operate entirely or predominately online – can be difficult. You want to see results fast, and to do that you might…
How to Create a Brand Story through Video Marketing
Humans always have and probably always will turn to stories, be them in books or on screen, to both make sense of life and get a break from it at…
A Guide to Integrate Social Media into Your E-Commerce Store
There’s no disputing the influence that the internet and social media have had on business management. The speed at which platforms like Facebook, Instagram, and Twitter have grown has been…
2 Areas of Business You Need to Audit
Carrying out a business audit should be a regular event, but too many businesses either neglect this or limit their attention to the basic areas. The fact is that your…
Social Media Marketing or SEO?
Want to increase traffic to your site? Driving traffic to your website is no longer a simple or straightforward task. With so much competition, disinformation and misinformation, where are we supposed…
Ten Laws of Successful Social Media and Content Marketing
Social media has become an indispensable tool when it comes to building a following around your brand as well as distributing content to your audience. This is where your customers…