Useful technical SEO checklist for developers
Let's start from the beginning. What is SEO? When we talk about SEO we are talking about Search Engine Optimisation: we are talking about the organic positioning of a web page in search results. And when we say organic positioning we mean unpaid positioning. SEO is a discipline, strategy or set…
Category : Seo & sem 15-05-2023 by Janeth Kent
What is the First Input Delay and why is it important?
First Input Delay (FID) is a Google usability metric that is part of the Core Web Vitals and, from May 2021, will be an SEO ranking factor. FID is the time it takes for the browser to respond to the user's first interaction on a web page while it is loading.…
Category : Seo & sem 25-03-2021 by Janeth Kent
SEO: How to choose the best Anchor Text
Anchor Text are the words used to insert a link within a piece of content. This text can be anything from "click here" to the name of a brand or even a series of keywords or phrases. When choosing the best anchor text, always put the user experience first. Since the launch…
Category : Seo & sem 15-03-2021 by Janeth Kent
Understanding LCP, CLS, FID. All about Core Web Vitals in Google Search Console
A few months ago we talked about certain Google metrics that were displayed in Search Console. The reason for writing another post on this topic is that Google has changed this again, giving priority to other metrics. Interestingly, we thought in that previous study that the FCP and FID were not…
Category : Seo & sem 14-01-2021 by Luigi Nori
Cumulative Layout Shift, what is and How to optimize CLS
Cumulative Layout Shift, one of the new Core Web Vitals metrics, is the first metric that focuses on user experience beyond performance. Unexpected movement of web page content is a major source of irritation for users on the web. The new cumulative design change metric helps developers understand the impact of…
Category : Seo & sem 14-01-2021 by Luigi Nori
The best free tools for linkbuilding
Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference between appearing at the top of the search engine or not. However, practicing linkbuilding, both in text and images, is one…
Category : Seo & sem 23-12-2020 by Janeth Kent
SEO: How to find and remove artificial links
At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top positions in Google search results, and therefore increasing the number of visits and conversions. But in today's post we are not…
Category : Seo & sem 23-12-2020 by Silvia Mazzetta
5 Tips to Bring More Traffic to Your Blog
Publishing a blog on your business website is an effective marketing tool for several reasons. Blog posts are the ideal place to share information about your company, products, services, and showcase your expertise or comment on industry trends. Blog posts also give you a space to express more personality, a sense…
Category : Seo & sem 03-12-2020 by Janeth Kent
How to Deal with Unnatural Inbound Links
A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking. Sometimes in a haste to achieve this goal, websites indulge in underhanded behaviour like unnatural inbound links. These are considered…
Category : Seo & sem 25-10-2020 by Janeth Kent
The new features coming to the Google search engine in autumn 2020
Google has included important improvements in its search engine, applying Artificial Intelligence, to make it easier for users to find what they are looking for. It has also announced new features in Google Lens and other search tools. The main novelties are the following: Many of the announced improvements involve the…
Category : Seo & sem 18-10-2020 by Luigi Nori
SEO in Google News: How to appear in Google News
Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News have a great opportunity to increase traffic to your website and consequently the opportunity to increase your sales through it. If…
Category : Seo & sem 04-10-2020 by Luigi Nori
How to comply with Google's quality guidelines in 2020
Google provides a set of guidelines on what your website's content should look like in order to appear in search results. There are several categories within the Google guidelines: Webmaster Guidelines. General guidelines. Content-specific guidelines. Quality guidelines. In this article we will focus on the Quality guidelines. Quality guidelines, describe techniques whose use is prohibited and which,…
Category : Seo & sem 09-09-2020 by Silvia Mazzetta
SEO Mistakes that Need to Be Avoided
Search Engine Optimization is the need of the hour, especially for people who have businesses and want to make something big out of it. You need to put in your share of efforts in the domain of SEO to see to it that your business is moving in the right…
Category : Seo & sem 11-06-2020 by Janeth Kent
Seo: How Search Behavior Has Changed During COVID-19 Pandemic
Google positioning is experiencing a before and after with the coronavirus crisis. The way we search in Google has changed; The way Google the search engine gives us the results has changed ; The tools that webmasters have at their disposal have changed. Google claims that it has never registered as many searches for…
Category : Seo & sem 08-05-2020 by Silvia Mazzetta
7 Step Guide to Writing for SEO
SEO optimization is constantly evolving, and it doesn’t include only writing and SEO-friendly blog post. Some of the requirements are a mobile-friendly website, fast loading time, and support for Google crawlers. Let’s say you’ve got that covered. Then It’s time to turn to SEO writing was in the last couple of…
Category : Seo & sem 06-04-2020 by Silvia Mazzetta
Increase the Number of Backlinks to Your Site the Right Way
SEO is important, however, the algorithms used and the techniques you need to use are changing every day. RankBrain is Google’s newest invention that has once again changed the face of traditional SEO tactics. Thankfully, however, one of the best methods of increasing your website’s ranking has remained: link backs.…
Category : Seo & sem 18-03-2020 by Janeth Kent
Tips to Maximize Your ROI with Google AdWords
The marketing method you use is not important. What you want is the best possible ROI. The money spent should come back to you tenfold. Well, that might be a bit of an exaggeration, but you get the idea. If you were to try pay per click and Google AdWords in…
Category : Seo & sem 22-01-2020 by Silvia Mazzetta
10 SEO trends for 2020
In "Ma-No" we have tried to make some predictions with our digital crystal ball and (knowing that we will be wrong about many things) about what will happen in SEO in the next months. These are the ten trends that could mark the evolution of web positioning in 2020. 1. More…
Category : Seo & sem 01-01-2020 by Silvia Mazzetta
How to Find Trending Topics for Your Blog?
One of the huge determinants of a blog’s success is the content. Trending blogs with useful contents are always amazing. On the other hand, a blog with content that does not change or improve lives is useless. One of the key responsibilities of any blogger is to create content that…
Category : Seo & sem 19-08-2019 by
How to use to Chrome Lighthouse
How would you like to perform a fast SEO audit with a Chrome browser-based instrument? With the Lighthouse extension, you can do that. If you're not acquainted with Lighthouse, it's an open-source tool used by experts to verify their website's health. It analyzes everything from best practices to performance to accessibility. As…
Category : Seo & sem 14-06-2019 by Janeth Kent
Nofollow and dofollow links, How and when to use?
Within any website the links are an element that brings dynamism to the experience of navigating through the different sections that make it up allowing us to go from one content to another quickly. However, it is necessary to take into account that Google, as well as other search engines will…
Category : Seo & sem 19-05-2019 by Janeth Kent
Best SEO Tools for 2018
Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use of the analytic tools that are readily available to you to allow you to make the most of your SEO…
Category : Seo & sem 27-02-2019 by Janeth Kent
A Guide to the new Google Search Console
Google Search Console, before known as Webmaster Tools, is a decisive tool created to easily track the performance of your website, but also to improve its visibility and usability. Over the last year, the new Search Console has been growing and growing...Now you're wondering how to use the new Google…
Category : Seo & sem 29-01-2019 by Janeth Kent
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How to Decide Between Managing Your Own Pay Per Click Campaign and Hiring a PPC Management Agency
Regardless of your marketing budget or objectives, when it comes to running pay per click (PPC) campaigns, you want to make sure that you have knowledgeable and experienced people on hand to help you manage them. If you or another person in your business already has the requisite knowledge, you…
Category : Seo & sem 01-09-2018 by Janeth Kent
Social Media Marketing or SEO?
Want to increase traffic to your site? Driving traffic to your website is no longer a simple or straightforward task. With so much competition, disinformation and misinformation, where are we supposed to turn? Wondering whether to concentrate on SEO or social media marketing? In this infographic SEO Jury compare the two tactics, and provide some…
Category : Seo & sem 09-02-2018 by Janeth Kent
Why Social Media Cannot Fully Take the Place of Offline Marketing
Social media has absolutely revolutionised the way we think about marketing. As well as allowing a business to tap into an audience that is easy to target, always online, and interested in interacting, it can also be hugely cost effective, with some approaches such as Twitter marketing being basically free…
Category : Seo & sem 30-06-2017 by Janeth Kent
Google ranking factors: user behaviors that make the difference in SEO
Google has never said that searchers' behavior is a ranking factor. But companies over the years have discussed this, most notably when Amit Singhal told the Wall Street Journal that Google had tweaked its algorithms. He said, "How users interact with a site is one of those signals." Google's patents provides other evidences:…
Category : Seo & sem 01-12-2015 by Janeth Kent