One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives.
To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to separate those visitors into meaningful groups.
The Google Analytics team has now taken those groups to a micromanaging level that will make the most OCD marketer giddy.
There are several new ways to filter your profiles, the Google Analytics has announced. These new filters let you look at your data so granularly, it's geeky cool.
For example, while most people consider "Mobile" a way of grouping, the new filter fields go even deeper. You can now filter your mobile traffic with the following fields:
- Is a mobile device
- Is a tablet
- Mobile brand name
- Mobile model name
- Mobile marketing name
- Mobile pointing method
- Mobile has QWERTY keyboard?
- Mobile is NFC supported?
- Mobile has cellular radio?
- Mobile has Wi-Fi?
If you're targeting mobile, you can get very specific information regarding the type of device being used. For example, the Motorola XT875 is marketed with the name Droid Bionic. If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. With how varied Android devices are, this can sometimes be invaluable information for app creators.
This change was only for filters, and doesn't impact advanced segments, according to Google. Keep in mind, filters in Google Analytics are not the same as Advanced Segments.
In a nutshell, filters work at the profile level. When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter. With advanced segments, the data is included or excluded after collection, at the report level.
Other filters introduced include ways to filter social networks, content and user settings.
- Social network
- Social action
- Social action target
Content & Traffic:
- Hit type: (page, social, transaction, etc.)
- Internal search term
- Internal search type
Audience / Users:
- Browser size
- IP version
- Local currency code
You can get the full list of how to use each filter in the Google Analytics documentation.
Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.
No panic! Don't be alarmed, because it may sound worse than it is. But since Google doesn't seem to have any intention of communicating it properly, it's up to the…
Despite all the good things about them, mobile devices can expose your children to content that they're better off not seeing. The good news is that your Android phone or…
Google – THE search engine for many internet users. It has been with us since its launch back in 1998 and thanks to its simplicity of use and genius algorithms,…
Any help, no matter how small, that can make our daily life easier is welcome; for example, Google Maps has allowed us to move from one corner to another is…
Cumulative Layout Shift, one of the new Core Web Vitals metrics, is the first metric that focuses on user experience beyond performance. Unexpected movement of web page content is a major…
Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference…
At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top…
The alarm clock is going off. A hand floats over the bedside table groping for the source of the sound: probably a cell phone and maybe one of the more than…
At the end of September, Google launched the renewal of its classic dongle. The new Google Chromecast didn't arrive alone, but added two very important innovations compared to the devices…
Google Chromecast was born as a device to add Smart TV features to those that were not yet Smart TV, and with WiFi connectivity as one of the key features…
Do you know what plus codes or plus codes on Google Maps are and what they are for? We tell you how they work and how to get them from anywhere. You…
Google has included important improvements in its search engine, applying Artificial Intelligence, to make it easier for users to find what they are looking for. It has also announced new…