30 results for: serp
Cumulative Layout Shift, what is and How to optimize CLS
Cumulative Layout Shift, one of the new Core Web Vitals metrics, is the first metric that focuses on user experience beyond performance. Unexpected movement of web page content is a major source of irritation for users on the web. The new cumulative design change metric helps developers understand the impact of…
Category : Seo & sem 14-01-2021 by Luigi Nori
Understanding LCP, CLS, FID. All about Core Web Vitals in Google Search Console
A few months ago we talked about certain Google metrics that were displayed in Search Console. The reason for writing another post on this topic is that Google has changed this again, giving priority to other metrics. Interestingly, we thought in that previous study that the FCP and FID were not…
Category : Seo & sem 14-01-2021 by Laura Celis Ballesta
The best free tools for linkbuilding
Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference between appearing at the top of the search engine or not. However, practicing linkbuilding, both in text and images, is one…
Category : Seo & sem 23-12-2020 by Janeth Kent
Website Traffic Getting Low? 4 Immediate Action to Take
If you have created a website, I am sure your end objective is to create a strong brand presence, boost engagement, and multiply revenue. An interesting statistic showed that there were 22.31 million internet users at the start of the year, in Australia. This means that there are ample opportunities to…
Category : Web marketing 04-12-2020 by Luigi Nori
How to Deal with Unnatural Inbound Links
A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking. Sometimes in a haste to achieve this goal, websites indulge in underhanded behaviour like unnatural inbound links. These are considered…
Category : Seo & sem 25-10-2020 by Janeth Kent
The new features coming to the Google search engine in autumn 2020
Google has included important improvements in its search engine, applying Artificial Intelligence, to make it easier for users to find what they are looking for. It has also announced new features in Google Lens and other search tools. The main novelties are the following: Many of the announced improvements involve the…
Category : Seo & sem 18-10-2020 by Luigi Nori
SEO in Google News: How to appear in Google News
Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News have a great opportunity to increase traffic to your website and consequently the opportunity to increase your sales through it. If you…
Category : Seo & sem 26-06-2023 by Luigi Nori
SEO Mistakes that Need to Be Avoided
In today's digital age, search engine optimization (SEO) plays a critical role in determining the success of any online business. However, implementing SEO strategies can be complex, and mistakes are common. To ensure your website achieves optimal performance and ranks well on search engine result pages (SERPs), it is essential…
Category : Seo & sem 15-06-2023 by Janeth Kent
What is Google My Business and how does it help my local business?
Google My Business is increasingly present in the digital marketing strategies of companies, and this Google tool provides us with various options to better position our business in the search engine. Through the creation of a business file we can work on the SEO of our brand. Google My Business mixes the…
Category : Web marketing 02-05-2020 by Luigi Nori
7 Step Guide to Writing for SEO
SEO optimization is constantly evolving, and it doesn’t include only writing and SEO-friendly blog post. Some of the requirements are a mobile-friendly website, fast loading time, and support for Google crawlers. Let’s say you’ve got that covered. Then It’s time to turn to SEO writing was in the last couple of…
Category : Seo & sem 06-04-2020 by Silvia Mazzetta
10 SEO trends for 2020
In "Ma-No" we have tried to make some predictions with our digital crystal ball and (knowing that we will be wrong about many things) about what will happen in SEO in the next months. These are the ten trends that could mark the evolution of web positioning in 2020. 1. More…
Category : Seo & sem 01-01-2020 by Silvia Mazzetta
Vue.js 3.0: What are Hooks and how they work
This article introduces an experimental Vue feature called Hooks. Before you start This post is suited for developers of all stages including beginners. Here are a few things you should already have before going through this article. You will need the following in your pc: Node.js version 10.x and above installed. You can verify if…
Category : Javascript 06-09-2019 by Luigi Nori
How to use to Chrome Lighthouse
How would you like to perform a fast SEO audit with a Chrome browser-based instrument? With the Lighthouse extension, you can do that. If you're not acquainted with Lighthouse, it's an open-source tool used by experts to verify their website's health. It analyzes everything from best practices to performance to accessibility. As…
Category : Seo & sem 14-06-2019 by Janeth Kent
Nofollow and dofollow links, How and when to use?
Within any website the links are an element that brings dynamism to the experience of navigating through the different sections that make it up allowing us to go from one content to another quickly. However, it is necessary to take into account that Google, as well as other search engines will…
Category : Seo & sem 19-05-2019 by Janeth Kent
What You Need to Know When Sending a Press Release to Newswire
A newswire or a press release distribution service helps businesses in improving their online visibility and web presence. If you haven’t used it before, there are many things you need to know prior to using any platform. What is a newswire? Newswire or wire services syndicate your story across different sites and…
Category : News and events 25-02-2019 by Janeth Kent
Crazy SEO Tips For 2019
Are you interested in learning more about SEO in 2019? Here are the trends you need to follow to improve your search optimization skills. For those who don’t know about SEO, here's a brief overview. SEO is the acronym for Search Engine Optimization. In simple words, SEO is the way of improving…
Category : Seo 01-02-2019 by Janeth Kent
Useful Free UX Ebooks
Design and user experience (UX) is becoming a key and fundamental factor for the development and creation of software products and web applications. Today, our UX team recommends a selection of the most interesting books on design and user experience. These books bring together a large number of techniques and methods…
Category : Ui/ux design 25-11-2020 by Janeth Kent
Increase the Number of Backlinks to Your Site the Right Way
SEO is important, however, the algorithms used and the techniques you need to use are changing every day. RankBrain is Google’s newest invention that has once again changed the face of traditional SEO tactics. Thankfully, however, one of the best methods of increasing your website’s ranking has remained: link backs.…
Category : Seo & sem 18-03-2020 by Janeth Kent
How to Optimize Images for SEO
Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…
Category : Web marketing 20-02-2020 by Janeth Kent
Google ranking factors: user behaviors that make the difference in SEO
Google has never said that searchers' behavior is a ranking factor. But companies over the years have discussed this, most notably when Amit Singhal told the Wall Street Journal that Google had tweaked its algorithms. He said, "How users interact with a site is one of those signals." Google's patents provides other evidences:…
Category : Seo & sem 01-12-2015 by Janeth Kent
Google's 200 Most Important Ranking Factors
Domain Factors 1. Domain Age: Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it…
Category : Web marketing 30-03-2023 by Janeth Kent
Tips for Writing Content that Ranks in 2013
There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results. The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…
Category : Web marketing 12-05-2013 by Janeth Kent
Google+ Resources to Help You Create a Strategy for Success
A successful SEO campaign includes a Google+ strategy, yet many companies are still not thinking about Google+ as such a crucial aspect for SEO. Your typical social media benefits are obvious—on-site engagement, targeted messages, connections and referrals, etc.—but the benefits in terms of ranking on a SERP are still being…
Category : Social networks 03-05-2013 by Janeth Kent
Essential Tips To Get A High Page Rank
Web design is often related to aesthetics, presentation and eventually user experience. While it is important for websites to cater to user expectations in terms of site design, presentation, content, ease of use etc., it should be noted that the buck does not stop with creating a great website. The…
Category : Web marketing 29-04-2013 by Janeth Kent
Top Google Website Optimization Resources
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials…
Category : Web marketing 26-04-2013 by Janeth Kent
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…
Category : Web marketing 25-04-2013 by Janeth Kent
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…
Category : Web marketing 22-04-2013 by Janeth Kent
Top Resources For Bootstrap
Bootstrap is an interactive front-end web development framework, designed to facilitate the development of applications and other elements. The latest version of Bootstrap, Bootstrap 4, combines JavaScript, HTML and CSS allowing you to create an active, fast and efficient web page. The design of a responsive web page is one…
Category : Web design 17-05-2020 by Janeth Kent
10 Killer SEO Landing Page Tips
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…
Category : Web marketing 15-04-2013 by Janeth Kent
SEOStats Php class to get Seo Statistics
SEOstats is a powerful open source PHP library to request a bunch of SEO relevant metrics such as detailed backlink analyses, keyword and traffic statistics, website trends, page authority, the Google Pagerank, the Alexa Trafficrank and much more. SEOstats offers over 50 different methods and gathers data from Google, Yahoo, Bing,…
Category : Programming 11-04-2013 by Janeth Kent
