Ideas shaping web design today
Web design in order to succeed needs two things: innovation and imitation. Unfortunately, the last one often wins.
Web designers love to learn, study and use the latest trends, and then look desperately for the next big thing.
Think about sliders.
They were trendy" couple years ago. Today, they feel dated.
What to do? Stop chasing microtrends, and start looking at the big picture.
Here, we've listed six web design ideas that are here to stay.
Context is the king. Where and when an interaction happens is now as important as how or why.
What is the user doing in that moment? Users interact with different devices in all kinds of different situations: phone, tablet, Indoors , outdoors...
Designers have to make the product's response as seamless and as helpful as possible.
The mergent artificial intelligence engines can instantaneously read a user’s context in real time. Such as:
There are many other forms of artificial intelligence that are beginning to automate the web.
Actually, face detection, and machine learning algorithms are a form of artificial intelligence.
Probable success: a greater reliance on AI to analyze and interpret user context, and then coordinate the best offers and solutions.
WordPress templates and responsive frameworks have led to a large degree of uniformity in design. This can only last so long.
Websites don’t have to fit into a mold. Of course, there are clients who want their websites to match others in the same industry. But there are always calls for a fresh take, for something that feels different.
A web designer doesn't have to search market uniformity.
This doesn’t mean we need to start putting together abstract designs.
A web designer has to feel free to push boundaries, feel free to set us an unimaginable challenge, tthose who choose to push their boundaries, will almost certainly experience more depths ...
Traditionally, websites use photos for visuals. In the future, we will start to see more hand-drawn art.
Hand-drawing offers warmth and originality that simply can’t be met with other visuals. As companies fight for consumers' hearts (and dollars), websites that convey an air of authenticity will be king.
Soon, websites and their brands could be associated with the art style they contain. For example, note how the FleaHex website’s art style (pictured below) resembles the design company that created it (pictured above). Imagine a world in which Picasso’s blue period plays out digitally for all to see and appreciate. Integrating handmade artwork in web design can become something of a branding calling card.
Wearables will change the way we design applications.
These platforms present a new set of challenges for web designers making applications and websites accessible. We will have to come up with creative ways to accommodate smaller, oddly sized screens and interfaces.
As information becomes platform-indipendent: available on watches, phones, TVs etc etc, user experiences will be more important than ever. Enter microinteractions, those "... momentary events that all add up to create the final experience," as detailed here.
Microinteractions have to feel as unobtrusive as possible. They should require a dearth of thought and effort on the part of the user. They can be achieved in a few clicks or perhaps a more thorough process. In either case, a microinteraction should consist of four steps:
Animations engage the user and enhance storytelling. They make a website seems more lik e an interactive experience than a simple portal to find information about a certain business, product, service, or individual.
Of course, it’s important not to overemphasize animations. Too much movement can scatter focus, and distract, confuse, and irritate users. Keep animations simple and thematically consistent.
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