Can Easier Returns Mean Better Business?

by Luigi Nori Date: 26-03-2020 business plugins return

Any eCommerce business owner knows that returns are a part of the packaged deal. At the end of the day, today’s consumer holds all of the power. They are informed, connected, and well-aware that they have a myriad of options for shopping, including being allowed to return products they don’t like. Managing product returns can be complex, especially in the eCommerce space. Yet it is something every business owner has to meet head-on.

Making returns easier isn’t just better for your customers it is better for your business long-term. Customers notice when you make the returns process simple. This impacts overall returns management and greater satisfaction among your customer base. Overall, easier returns mean better business. Let’s explore how you can simply the returns process and why it matters.

Always Have A Thoughtful Return Policy

Nothing will impact your business more negatively than not having a return policy. In fact, 95% of online customers will only complete repeat purchases from merchants who provide a good return or exchange experience. While it can be tempting to just say “no returns,” that’s not going to fly with customers who expect good service and convenience. Why have a written out return policy? Return policies matter for these key reasons:

  • A clear return policy builds trust with your customers

  • Trust increases overall sales

  • It documents what a customer can expect from you and what they can return

  • It communicates the policies of your business internally

Overall, a thoughtful return policy means better business and a great amount of trust.

Make Returns Convenient

Every customer will have different preferences when it comes to what they’re seeking from the returns process. If you can accommodate these preferences, you will put yourself in a better position than your competitors. Some key ways to make returns more convenient are:

  • Utilize Return Merchandise Authorization Extensions as a tool for managing returns and exchanges. Magento 2 plugins are an excellent place to start.

  • Accept eCommerce returns via shipment or in physical stores (if possible)

  • Publish web content specifically outlining your returns process

  • Provide pre-printed return labels

Making the returns process easier by taking the guesswork out of making a return or exchange means happier customers. Happier customers tend to become repeat customers. Thus upping your overall engagement and conversion rates.

Give a Reasonable Time Limit On All Returns

While you want to cater to customers, you also want to protect yourself and your business. That means enacting time limits on your return policy. Generally speaking, you can give your customer 30, 60, or 90 days to return an item. This will prevent customers from attempting to return items they purchased many months ago or even years ago. If you don’t set a return time limit, customers can and will take advantage of you. Many will even go so far as to return used items!

Articulate a reasonable time limit in your return policy. This will prevent you from taking inventory that you’ll have to markdown or simply get rid of. Additionally, you should allow some discretion from your employees. For example, if a customer wants to return something 32 days past a 30-day return policy, your customer service reps may benefit from fudging the rules. Additionally, you may want to consider adjusting your return policy around the holidays. Generally, this means extending your policy to accommodate both last-minute shoppers and those who shop early.

The Takeaway

Easier returns can mean better business, but you’ll have to take the steps necessary to ensure your customers are happy. Returns should be simple, Magento 2 plugins should be used, and a clear return policy should be outlined in a notable place on your site.

by Luigi Nori Date: 26-03-2020 business plugins return hits : 4282  
Luigi Nori

Luigi Nori

He has been working on the Internet since 1994 (practically a mummy), specializing in Web technologies makes his customers happy by juggling large scale and high availability applications, php and js frameworks, web design, data exchange, security, e-commerce, database and server administration, ethical hacking. He happily lives with @salvietta150x40, in his (little) free time he tries to tame a little wild dwarf with a passion for stars.


Related Posts

8 benefits of having a website for your business

At this moment, the Internet is a phenomenon that is sweeping the world. It has been able to interconnect millions of users all over the planet. People have made the…

Suggestions to Improve the Efficiency of a Small Business

If you have a small business, it means that every resource matters. You have less room for error due to a lack of manpower as well as other aspects. So…

How are businesses using artificial intelligence?

The term Artificial Intelligence (AI), "the intelligence of the machines", unifies two words that, a priori, could not be associated, since the term intelligence is attributed to the faculty of…

7 Killer Strategies to Increase Your Sales Funnel Conversion Rates

Have you been using online sales funnels to grow your business online but it hasn't really worked for you? There's something you are not doing right. Use these strategies to…

Why is Website Performance Important for Online Businesses?

Your web is the site where most individuals will connect with your business. Your digital marketing processes will most probably send customers to your website. It might be to get…

What is Google My Business and how does it help my local business?

Google My Business is increasingly present in the digital marketing strategies of companies, and this Google tool provides us with various options to better position our business in the search…

10 Steps To become Work with a Low-Code Platform

Low code has become a popular option for businesses that need to develop their software’s in a simple way and at an accelerated pace to get their needed software up…

What Are The Best Methods to Make Money Online

More and more individuals are moving from a regular job they have to work on the internet. This trend continues to grow at quite a rapid speed, and since we…

Future of Artificial Intelligence for Startups

With how far-reaching the scope of Artificial Intelligence (AI) is, it is bound to make an enormous impact in the lives of people — the realm of startups is no…

5 Ways to Effectively Market Your Online Business

Creating any business is hard enough. Having people notice your business is a completely new challenge. Similar to Michael Scott’s “declaration” of bankruptcy in The Office doesn’t make it so. Creating…

Best Open-Source Javascript Date Picker Plugins and Libraries

For date pickers, selecting menus is a common choice as they are simple to set up. But I suppose our customers deserve better after centuries of using MM / DD…

How Technology has Improved the Way We Do Business

There’s no question that technological advancements are a positive change for many industries, as they contribute to growth and innovation. New hardware and software have completely redefined some industries, and…