5 Tips to Bring More Traffic to Your Blog

Publishing a blog on your business website is an effective marketing tool for several reasons.

Blog posts are the ideal place to share information about your company, products, services, and showcase your expertise or comment on industry trends. Blog posts also give you a space to express more personality, a sense of humour and give customers the chance to see the human side of your brand. Furthermore, adding new content regularly can increase your website's visibility in search engines, boost your website's ranking, and increase your website's traffic. Here are five tips on how to bring more traffic to your business blog.

1. Bring in the professionals

The first point to consider is that if you do not have a competent writer in your team, you may want to hire a digital marketing agency. They will have a team of experienced blog writers who can research and create relevant blog posts which you can then share on your website. A digital marketing agency will also be able to identify the keywords and phrases that you should be targeting in your blog posts, i.e. the phrases people are searching the internet for in high numbers.

In addition, there are lots of technical elements to consider when uploading content to a website, which will increase the likelihood of it ranking in search engine results. Head over to clickintelligence.co to enquire about their content writing and SEO services.

2. Write a great title and meta description

Rightly or wrongly, we judge a book, story, or online blog post by its title. The more compelling it is, and the more relevant it is to our interests, the more likely we are to want to read it. Ensure your title and (the short description of the article displayed in search engine results) compel people to click through to your website.

The subjects you write should be connected to your business, and you should include high volume keywords and trending topics to maximise your visibility. Keywords should be included in the main title, subheadings, main content, and the meta-description.

3. Publish as regularly as you can

Studies have shown that blogs which are updated regularly with new content tend to be favoured by search engine algorithms. Priority appears to be given to websites that are updated more frequently. If you can, try to publish new content at least 2-3 times per week if you can maintain their quality. You should be sharing your blog posts on your social media channels to maximise their exposure and encourage followers to visit your website.

4. Include engaging imagery

Blog posts that are longer in length (2,000 words or more) tend to be more successful in search rankings. However, readers can be put off by blog posts, which are made up of long blocks of text, and this might cause them to abandon the page, which will increase your bounce rate (which can damage your performance in search engines). Your blog posts should feature imagery such as photos, diagrams, graphs, and infographics, making them more visually appealing and easier to digest. You should include relevant keywords in the Alt Image tag when adding images to boost your SEO performance even further.

5. Remember to link

Linking from one of your blogs to another part of your website which is topically relevant is another technique which can boost your performance in search engines. It can also help visitors to navigate your site, and guide them towards acting, e.g., making a purchase. In some cases, you may refer to information on another organis’s website. If so, you may want to include a link to that information to back-up your statements or provide readers with more value. You should also try to gather backlinks from other reputable and authoritative websites as this tells search engines that your website is also trustworthy and may boost your rankings.

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.