4 Online Marketing Tips for Personal Trainers
The fitness industry is growing rapidly as more people realize the health benefits of physical exercise. As a result, the demand for personal trainers has never been higher. With the rise in demand, the profession is one of the most competitive today. To stay ahead of the pack, you must market…
Category : Web marketing 27-02-2017 by Janeth Kent
Google updates LocalBusiness Schema
It seems we may have had a Google structured data update yet again . The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements. If you run the Google structured data testing tool against LocalBusiness schema, you will see they throw an error if the Image and priceRange…
Category : Web marketing 23-11-2016 by Janeth Kent
Should We Have This Meeting? - by Wrike project management tools
Infographic brought to you by Wrike project management tracking tool
Category : Web marketing 08-11-2016 by Janeth Kent
The 5 biggest web trends of the year
Bowenmedia wants to suggest us the biggest web design trends of 2015. The following infographic highlights the main web design trends that differentiate a modern site from an older design. 1. Mobile focus Mobile first is our "password". This approach presupposes that most of your potential customers have a mobile device. 2. Interactive scrolling What we…
Category : Web marketing 24-11-2015 by Janeth Kent
Google’s Matt Cutts: Duplicate Content Won’t Hurt You
Duplicate content is not always taken as spam by Google. Watch a new video from Matt Cutts on duplicate content and actions that Google might take in various cases: How does Google handle duplicate content and the negative effects it has on rankings. And here's the same t-shirt for the July 'duplicate…
Category : Web marketing 17-12-2013 by Janeth Kent
Best Content Strategy Resources
Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…
Category : Web marketing 09-12-2013 by Janeth Kent
8 SEO fundamentals for marketers and developers
Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…
Category : Web marketing 05-11-2013 by Janeth Kent
The Web Developer's SEO Cheat Sheet 2.0
In 2008 Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…
Category : Web marketing 30-08-2013 by Janeth Kent
How Companies can Drive Engagement with Blogs: 50 tips
Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…
Category : Web marketing 21-08-2013 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
Are social networks still the best way to promote your business?
We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified? According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…
Category : Web marketing 01-07-2013 by Janeth Kent
Marketing Metrics
Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…
Category : Web marketing 01-07-2013 by Janeth Kent
AdWords: How to Control Sitelink Details In Enhanced Campaigns
Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…
Category : Web marketing 21-06-2013 by Janeth Kent
What is a growth hacker? The actual difference between growth hacking and marketing
Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…
Category : Web marketing 22-05-2013 by Janeth Kent
19 New Filter Fields Available in Google Analytics
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…
Category : Web marketing 14-05-2013 by Janeth Kent
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas. Here are nine search and SEO changes webmasters…
Category : Web marketing 14-05-2013 by Janeth Kent
Tips for Writing Content that Ranks in 2013
There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results. The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…
Category : Web marketing 12-05-2013 by Janeth Kent
Attracting women to developer events
GirlDevelopIt SF is now 1,500 members strong, and all but a handful of them are women interested in learning to program, make websites, and generally become more technically literate. Because of my involvement in GDI and likely also because I'm a fairly visible "woman in tech", I often get approached with…
Category : Web marketing 11-05-2013 by Janeth Kent
what's an infographic and what isn't
We are well and truly in the age of the online infographic. Or are we? These colourful ‘data visualizations’ of information have flooded the internet in numbers; however, there’s many of them which just aren’t up to scratch. So, what makes an infographic an infographic? The original definition basically means…
Category : Web marketing 11-05-2013 by Janeth Kent
Open Source Cloud Is Failing To Gain Traction: Survey
Open source cloud infrastructures are not capturing the imagination of cloud implementers, if research from Opsview is to be believed. When asked to identify their existing cloud service providers, 56 percent of respondents chose Amazon Web Services (AWS), while only 19 percent selected Rackspace. Over half (52%) of the 420 respondents indicated that their preferred…
Category : Web marketing 09-05-2013 by Janeth Kent
Is Your User Content Online Legally Yours?
Instagram, the phone app that lets you take pictures, apply artsy filters and then share them, is huge. So huge that in 2012 Facebook bought it for $1 billion. Then, late last year, Instagram did something massively stupid: it changed its terms of use, the document of rules for using the…
Category : Web marketing 09-05-2013 by Janeth Kent
Why Are Micro Movies So Popular These Days?
Since the invention of motion pictures, video science has proceeded steadily in a single direction: upward. Better resolution. Higher frame rates. Richer audio. Yet online, something weird has been going on. The hot thing in video these days isn't big, sharp and smooth. It's tiny, jerky and often low-res and mostly…
Category : Web marketing 09-05-2013 by Janeth Kent
What Is Facebook EdgeRank and Why Does It Matter?
The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan…
Category : Web marketing 08-05-2013 by Janeth Kent
Keyword Research and The Methods
Have you ever asked yourself, what keywords should I rank for and why is choosing keywords important? Well we have all been there and hopefully after reading below you won’t ever question keyword research again. This article on keyword research describes first what keyword research is and then the different methods to researching keywords. What…
Category : Web marketing 07-05-2013 by Janeth Kent
New in Google Analytics: Real-Time Conversion Report
It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments. Now Google Analytics has announced a new addition to its real-time reports: goal conversions. As you can see, the real-time Conversions report shows a list of the…
Category : Web marketing 07-05-2013 by Janeth Kent
A Big Deal for Brands: Instagram Adds an Identity Layer
Your Instagram photos are about to get even more personal. Like its parent company, Facebook, Instagram plans to roll out an added layer of identity to its 100-million-strong photo-sharing service with the introduction of a new section and feature called “Photos of You.” It’s two things, primarily: One, it’s pretty much the introduction of…
Category : Web marketing 03-05-2013 by Janeth Kent
How to Rank #1 on Google - By Matt Cutts
Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search. Made by (@seosammo) Sam Applegate of http://www.ninja-creative.com completely independent of Google.
Category : Web marketing 29-04-2013 by Janeth Kent
Summer 2013: Upcoming Social Media & Tech Events
It's Monday, which means it's time for Ma-No’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out the list: May 01 Email Insider Summit Three days of cutting-edge content and a world-class island resort await you at MediaPost's incomparable Email Inside... more May 06 Event Marketing…
Category : Web marketing 29-04-2013 by Janeth Kent
Essential Tips To Get A High Page Rank
Web design is often related to aesthetics, presentation and eventually user experience. While it is important for websites to cater to user expectations in terms of site design, presentation, content, ease of use etc., it should be noted that the buck does not stop with creating a great website. The…
Category : Web marketing 29-04-2013 by Janeth Kent
