The power of web content is infinitely superior to what you think; in other words, it is much more important what you publish and what you transmit, than where you do it. But, curiously, we worry more about having a website with a "professional-attractive-clear-simple-serious-serious-awesome-impressive-impressive" design, than about what we are going to share on it.
If we understand the power of web content any site will catapult to the top of the search engine rankings.
When we create a website we want it to have a good design, but even more important is the fact of being able to position it to the maximum to optimize the SEO and favor that our website and all its pages and articles rise to the top positions of the search engines.
A good design of the website can help us to position it, for example optimizing the loading speed or having a good sitemap or a good link structure, but nothing will enhance the effectiveness of SEO as much as a good dose of well-studied web content, in quality and quantity.
The web contents
The first type of content, essential, is the basis of the design of a website. WHAT DO YOU WANT TO SAY ON YOUR WEBSITE...?
I know that the question seems a bit absurd, however, it is very common that a person wants to have a website but does not know what to put on it.
Although it may seem strange to you, our experience as a digital marketing agency and web projects, has taught us that most companies want a nice website but do not know what to put inside it; they have only thought about the continent and not the contents.
The answers to the question "what to put on the web?" are usually: "what we do", "who we are", "a means of contact", .... and little else.
But don't think that these answers are broken down afterwards; it is usually necessary to work to get a description of a couple of lines about each of them, so imagine what it will cost to make a website.
The most difficult thing about making a website is not the design or the programming; the most difficult thing is to have the content that you have to put inside.
But, apart from this start of basic and essential web content, later on we have to move on to the tasks of "Content Marketing" or Content Marketing, and there begins the real strength and power of web content.
In this phase, once the website is ready and complete, begins the work of SEO dynamization and the addition of content to the Blog... - My God! You have to write in the blog!... - Yes.
We have to write on the blog.
Wait, I'll put it in bold.
You have to write on the blog.
When only half of the time you spend posting on social networks is spent on writing blog posts, your efficiency skyrockets and you discover the great power of web content.
The power of web content, of the posts on your blog, makes your SEO positioning more dynamic, it expands and earns many points when it comes to being a good candidate to be in the top positions beating your competition ... (which, incidentally, also gives him stick writing in a blog).
Does that sound good to you?
Besides, it fulfills a main branding function, which is to generate the necessary confidence in your target audience, showing that you know what you are talking about, and you position yourself, not only in their computer screen, but in their brain for when they decide to buy the products or services you offer on your website.
Does this sound even better?
Good content makes the difference between a website that generates daily traffic and a website that no one ever enters unless you personally invite them to type your address in their browser. Think about it, why should I enter today to see your website?
If you have answered that question, think about the following ones:
Why should I come to your website tomorrow?
Why should I go to your website the day after tomorrow?
Why should I enter your website tonight?
Why should I pass the link to your website to anyone?
The answer is only one: Because you are constantly uploading new valuable content to your website, new news, new projects, new features, ideas, recommendations, videos, articles,... and I like that!
Do you want more visits every day?
Work on your web content.
Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN AND DEVELOPMENT.
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