Content Knowledge Is Power

by Janeth Kent Date: 19-10-2022 marketing


The power of web content is infinitely superior to what you think; in other words, it is much more important what you publish and what you transmit, than where you do it. But, curiously, we worry more about having a website with a "professional-attractive-clear-simple-serious-serious-awesome-impressive-impressive" design, than about what we are going to share on it.

If we understand the power of web content any site will catapult to the top of the search engine rankings.

When we create a website we want it to have a good design, but even more important is the fact of being able to position it to the maximum to optimize the SEO and favor that our website and all its pages and articles rise to the top positions of the search engines.

A good design of the website can help us to position it, for example optimizing the loading speed or having a good sitemap or a good link structure, but nothing will enhance the effectiveness of SEO as much as a good dose of well-studied web content, in quality and quantity.

The web contents
 

The first type of content, essential, is the basis of the design of a website. WHAT DO YOU WANT TO SAY ON YOUR WEBSITE...?

I know that the question seems a bit absurd, however, it is very common that a person wants to have a website but does not know what to put on it.

Although it may seem strange to you, our experience as a digital marketing agency and web projects, has taught us that most companies want a nice website but do not know what to put inside it; they have only thought about the continent and not the contents.

The answers to the question "what to put on the web?" are usually: "what we do", "who we are", "a means of contact", .... and little else.

But don't think that these answers are broken down afterwards; it is usually necessary to work to get a description of a couple of lines about each of them, so imagine what it will cost to make a website.

The most difficult thing about making a website is not the design or the programming; the most difficult thing is to have the content that you have to put inside.

But, apart from this start of basic and essential web content, later on we have to move on to the tasks of "Content Marketing" or Content Marketing, and there begins the real strength and power of web content.

In this phase, once the website is ready and complete, begins the work of SEO dynamization and the addition of content to the Blog... - My God! You have to write in the blog!... - Yes.

We have to write on the blog.

Wait, I'll put it in bold.

You have to write on the blog.

When only half of the time you spend posting on social networks is spent on writing blog posts, your efficiency skyrockets and you discover the great power of web content.

The power of web content, of the posts on your blog, makes your SEO positioning more dynamic, it expands and earns many points when it comes to being a good candidate to be in the top positions beating your competition ... (which, incidentally, also gives him stick writing in a blog).

Does that sound good to you?

Besides, it fulfills a main branding function, which is to generate the necessary confidence in your target audience, showing that you know what you are talking about, and you position yourself, not only in their computer screen, but in their brain for when they decide to buy the products or services you offer on your website.

Does this sound even better?

Good content makes the difference between a website that generates daily traffic and a website that no one ever enters unless you personally invite them to type your address in their browser. Think about it, why should I enter today to see your website?

If you have answered that question, think about the following ones:

Why should I come to your website tomorrow?

Why should I go to your website the day after tomorrow?

Why should I enter your website tonight?

Why should I pass the link to your website to anyone?

The answer is only one: Because you are constantly uploading new valuable content to your website, new news, new projects, new features, ideas, recommendations, videos, articles,... and I like that!

Do you want more visits every day?

Work on your web content.

 
by Janeth Kent Date: 19-10-2022 marketing hits : 4208  
 
Janeth Kent

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.

 
 
 

Related Posts

Why E-Commerce Businesses Should be Using Cloud Computing

Cloud computing is the on-demand delivery of computer system resources via the internet. The resources offered in a cloud computing solution include data storage applications, servers, databases, software, and networking…

5 Terrific iOS-Friendly Canva Alternatives to Upgrade Your Marketing Visuals

Sometimes you want to use your iPhone to create compelling, engaging marketing visuals, and as awesome as Canva is, many of us are interested in seeing what other options are…

The best free tools for linkbuilding

Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference…

SEO: How to find and remove artificial links

At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top…

5 Tips to Bring More Traffic to Your Blog

Publishing a blog on your business website is an effective marketing tool for several reasons. Blog posts are the ideal place to share information about your company, products, services, and showcase…

Suggestions to Improve the Efficiency of a Small Business

If you have a small business, it means that every resource matters. You have less room for error due to a lack of manpower as well as other aspects. So…

How to comply with Google's quality guidelines in 2020

Google provides a set of guidelines on what your website's content should look like in order to appear in search results. There are several categories within the Google guidelines: Webmaster Guidelines. General guidelines. Content-specific…

5 Remote Careers You Can Start Online in 2020

In 2020, life has moved indoors. School, shopping, entertainment, and work have all moved online to keep up with the fight against COVID-19. And with it came an enormous demand…

Get ready for the future: What Does The Future Of SEO Look Like?

How will SEO change in 2030? There are various positions and assumptions that we can make about this so that you can think about the strategies to take when the…

What is the origin of the word SPAM?

It is 40 years since the first spam e-mail was sent. Surely most of the readers of this blog had not yet been born, as well as annoying mail with which we are bombarded in…

Why is Website Performance Important for Online Businesses?

Your web is the site where most individuals will connect with your business. Your digital marketing processes will most probably send customers to your website. It might be to get…

7 Most Effective Ways to Make Money From Photography

Many people all over the world enjoy photography. At first, it may seem difficult to learn, but once you turn it into a hobby, then it becomes a pleasure rather…

We use our own and third-party cookies to improve our services, compile statistical information and analyze your browsing habits. This allows us to personalize the content we offer and to show you advertisements related to your preferences. By clicking "Accept all" you agree to the storage of cookies on your device to improve website navigation, analyse traffic and assist our marketing activities. You can also select "System Cookies Only" to accept only the cookies required for the website to function, or you can select the cookies you wish to activate by clicking on "settings".

Accept All Only sistem cookies Configuration