8 results for: content marketing
Marketing Trends in Technology 2023: Spotlight on Inflation
Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…
Category : Web marketing 01-06-2023 by Janeth Kent
Crazy SEO Tips For 2019
Are you interested in learning more about SEO in 2019? Here are the trends you need to follow to improve your search optimization skills. For those who don’t know about SEO, here's a brief overview. SEO is the acronym for Search Engine Optimization. In simple words, SEO is the way of improving…
Category : Seo 01-02-2019 by Janeth Kent
Ten Laws of Successful Social Media and Content Marketing
Social media has become an indispensable tool when it comes to building a following around your brand as well as distributing content to your audience. This is where your customers live and interact with various contents. When coupled with high-quality content, social media marketing can significantly boost your market coverage…
Category : Social networks 13-06-2020 by Silvia Mazzetta
Best Content Strategy Resources
Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…
Category : Web marketing 09-12-2013 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
What is a growth hacker? The actual difference between growth hacking and marketing
Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…
Category : Web marketing 22-05-2013 by Janeth Kent
Content Knowledge Is Power
The power of web content is infinitely superior to what you think; in other words, it is much more important what you publish and what you transmit, than where you do it. But, curiously, we worry more about having a website with a "professional-attractive-clear-simple-serious-serious-awesome-impressive-impressive" design, than about what we are…
Category : Web marketing 19-10-2022 by Janeth Kent