Website Traffic Getting Low? 4 Immediate Action to Take

If you have created a website, I am sure your end objective is to create a strong brand presence, boost engagement, and multiply revenue.

An interesting statistic showed that there were 22.31 million internet users at the start of the year, in Australia. This means that there are ample opportunities to increase your website traffic, and this article will help you in achieving just that!

Website Traffic – a testament to the effectiveness of the Website

Have you ever wondered what would happen if you opened a store and no one knew about it? Well, your business will die a slow and bleeding death. Similarly, if you launch your website and people are not aware of the presence, it is as good as dead. Hence, getting traffic to the website is paramount if you wish to achieve viable results.

With adequate website traffic, you can promote your business the way you want your visitors to see, and you can also get more queries along with a steady flow of actions.

However, developing a website alone will not help you to achieve the task at hand. There are a lot of ways, in which you can increase website traffic, and some of them are listed below:

1. Invest your time in Search Engine Optimisation!

What happens if you open a new store in a crowded street? You need to stand out with your marketing activities to promote the store, right. You will put up many posters, billboards, and offer special discount codes to attract the crows!

Similarly, SEO is also marketing only this time it is “online”. Activities like content optimization, keyword research, backlinking, etc are involved in it.

When people are searching for things related to your business, the primary objective for your website is to rank higher than the competition. This will require you to search for SEO Specialists in Melbourne, who can get results while being cost-efficient and pocket friendly.

If you want to get your website traffic up, start by working with high volume keywords, and creating stronger backlinks. You may also need to optimize your content and work with actionable content like blogs and public forums like Quora, Medium, etc. to get more traffic to the website.

2. Have you tried your hands on Google AdWords?

Google is undoubtedly the best search engine there is. As per the latest survey in October 2020, it is seen that Google search has a worldwide market share of 92.71%.

So, if you want your website to dominate, you need to be highly active on Google search and get your website ranked higher. In that case, Google AdWords can really make a huge difference.

When you search for something on Google, you see organic results as well as advertisements on the top and bottom of the SERPs. With AdWords, you can set up and run ads, based on keywords. There are various types of ads offered by Google – display ads and search ads.

If the ad description is short and crisp, and the keyword has a high volume, you can get potential customers to visit your website. In this way, you can easily increase your website visitors, in less time.

3. Social Media Ads can also make a difference!

Social Media platforms like Facebook, Instagram, LinkedIn, and Twitter have taken up the mantle for the promotion of brands and businesses. This is the reason why many of the small and medium business owners are promoting their business on these platforms.

These platforms also help you to run ads and redirect them to the website. It is standard practice for e-commerce businesses, and it helps to increase the website traffic, too! You can schedule ads, and link your Facebook Pixels to the website, to monitor, track, and retarget the visitors.

4. Work on blogging platforms like Medium and Quora!

If you want people to give you time, you need to give them something valuable in return. So, how will you do that online? You will have to promote your business on platforms like Medium and Quora, where potential customers are talking about goods and services related to your business.

You can start by writing thought-provoking articles, answering industry-related questions, with a CTA in the end that leads the readers to your website.

Now that you know the tricks to boost website traffic, it’s time to do the real work! All the best.

Luigi Nori

He has been working on the Internet since 1994 (practically a mummy), specializing in Web technologies makes his customers happy by juggling large scale and high availability applications, php and js frameworks, web design, data exchange, security, e-commerce, database and server administration, ethical hacking. He happily lives with @salvietta150x40, in his (little) free time he tries to tame a little wild dwarf with a passion for stars.