Tips for Writing Content that Ranks in 2013

Tips for Writing Content that Ranks in 2013
by Janeth Kent Date: 12-05-2013 seo web marketing ranking keywords content serp


There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in most circumstances..

Due to frequent updates in Google algorithm, some of the old tactics don't give result anymore. Furthermore , it is quite difficult to keep an eye on what really does work. So to help you out, the team at contentverve.com designed a cool infographic on SEO Copywriting in 2013 - how to write content that ranks well in search engines.

Let's see how the infographic illustrate the concept:

Most Important Aspects of SEO in 2013

Write for humans - optimize for robots

It's 2013 - nobody wants to read SEO content, not even the search engines! So focus on your target audience and help the robots find your content.
 

Forget about keyword density - once and for all

Keyword density is one of the most tenacious SEO myths out there. It's important to use relevant keywords in your copy, but use them thoughtfully.
 

Use related keywords, synonyms and grammatical variations

Google and other search engines use Latent Semantic Indexing (LSI) to match search results to the intentions of the person performing the search. So, the use of synonyms, related keywords, and grammatical variations is an easy way to make your content more relevant.
 

Use the Google Tilde to find related keywords

If you add the Google tilde (~ ) before a keyword and perform a search, Google will show you a number of related keywords at the bottom of the page that Google finds relevant in relation to your query. Use these keywords to increase the relevance of your content.

Write long, in-depth, quality content

It's true: in-depth articles get more shares an links that short, superficial ones.

Take advantage of the long tail

Usually big keywords are super competitive and ranking for them demands a huge effort. In many cases there are lots of related searches that are much easier to rank for example "landing page" vs. "how long should a landing page be?" long tail phrases have a smaller search volume, however the traffic quality will be higher.

Answer your prospects questions

If your users have questions about your product or service, they'll probably write those same questions into Google. So give your users with content that delivers credible answers. Give them better answers than your competitors, and potencial clients buy from you. Additionally, answering questions is a great way of taking advantage of the long tail.
 

Get your content noticed and shared

Shares your content! Via relevant forums, blogs, influencers, communities, newsletter, groups, and the usual suspects like Facebook, Twitter, Google+, LinkedIn, Pinterest etc. And think on the incredible power of guest blogging!
 

Get down with Google plus

Google+ now, has a big role in SEO. Furthermore, the introduction of Author Rank means that Google will start connecting ranking factors to individual authors, so let's setup you G+ profile, add your authorship markup, claim ownership of tour content, build AuthorRank, and play an active role.
 

Title tags and snippets are still king

The title tag is one of the first things Google looks at when categorizing an individual web page. The combination of title tag and "snippet" (meta description) is what your users are going to see in SERPs.

 

Click to enlarge

 
by Janeth Kent Date: 12-05-2013 seo web marketing ranking keywords content serp hits : 3656  
 
Janeth Kent

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.

 
 
 

Related Posts

Use the SRCSET attribute to improve your SEO

There is a new standard HTML attribute that can be used in conjunction with IMG called SRCSET. It is new and important as it allows webmasters to display different images…

SEO: How to choose the best Anchor Text

Anchor Text are the words used to insert a link within a piece of content. This text can be anything from "click here" to the name of a brand or…

Cumulative Layout Shift, what is and How to optimize CLS

Cumulative Layout Shift, one of the new Core Web Vitals metrics,  is the first metric that focuses on user experience beyond performance. Unexpected movement of web page content is a major…

Understanding LCP, CLS, FID. All about Core Web Vitals in Google Search Console

A few months ago we talked about certain Google metrics that were displayed in Search Console. The reason for writing another post on this topic is that Google has changed…

The best free tools for linkbuilding

Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference…

SEO: How to find and remove artificial links

At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top…

5 Tips to Bring More Traffic to Your Blog

Publishing a blog on your business website is an effective marketing tool for several reasons. Blog posts are the ideal place to share information about your company, products, services, and showcase…

How to Deal with Unnatural Inbound Links

A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking.…

SEO in Google News: How to appear in Google News

Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News…

How to comply with Google's quality guidelines in 2020

Google provides a set of guidelines on what your website's content should look like in order to appear in search results. There are several categories within the Google guidelines: Webmaster Guidelines. General guidelines. Content-specific…

5 Remote Careers You Can Start Online in 2020

In 2020, life has moved indoors. School, shopping, entertainment, and work have all moved online to keep up with the fight against COVID-19. And with it came an enormous demand…

Get ready for the future: What Does The Future Of SEO Look Like?

How will SEO change in 2030? There are various positions and assumptions that we can make about this so that you can think about the strategies to take when the…

We use our own and third-party cookies to improve our services, compile statistical information and analyze your browsing habits. This allows us to personalize the content we offer and to show you advertisements related to your preferences. By clicking "Accept all" you agree to the storage of cookies on your device to improve website navigation, analyse traffic and assist our marketing activities. You can also select "System Cookies Only" to accept only the cookies required for the website to function, or you can select the cookies you wish to activate by clicking on "settings".

Accept All Only sistem cookies Configuration