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10 results for: email marketing

Marketing Trends in Technology 2023: Spotlight on Inflation

Inflation, the general rise in prices of goods and services, is a significant economic concern that impacts various industries, including technology. As we delve into 2023, marketing professionals in the technology sector are facing unique challenges and opportunities due to the rising inflationary pressures. This article aims to shed light…

Category : Web marketing   01-06-2023   by Janeth Kent

What is the origin of the word SPAM?

It is 40 years since the first spam e-mail was sent. Surely most of the readers of this blog had not yet been born, as well as annoying mail with which we are bombarded in our emails, social networks, or mobiles already existed long before our existence. Have you ever wondered what the origin of the…

Category : Web marketing   03-08-2020   by Janeth Kent

Online Marketing Strategies for your Ecommerce

The impetus and desire we have to launch our online store can be counterproductive if we have not defined a pre-launch strategy. If we are determined to launch our ecommerce without having stopped to think if we are doing it right, there is a good chance that we will fail. That…

Category : Web marketing   20-04-2023   by Silvia Mazzetta

How to Pique Customer Interest

If your target audience aren’t interested in your brand, your marketing campaigns, or the service that you provide, why would they feel compelled to bring you their business? If you’re to attract a steady stream of new customers, you’re going to have to find a way to make your business…

Category : Web marketing   06-12-2019   by Silvia Mazzetta

How to Build Your eCommerce's Email List Using Instagram

Instagram is quickly becoming a favorite social media channel among eCommerce business owners because of its high engagement rate. But when it comes to getting the highest return on your investment, that recognition belongs to email marketing. Now, imagine what will happen to your eCommerce business if you can have a way…

Category : Web marketing   06-12-2019   by Luigi Nori

What to Expect from Email Marketing Tools in 2019

Along with everything else, marketing has received a huge boost recently, thanks to technology. As email continued to be a top performer even in 2018, it’s one of the integral parts of any online campaign today. So, what should you look for in your email marketing tools in 2019?   Advanced Automation…

Category : Web marketing   18-11-2019   by Janeth Kent

Four of the Biggest Reasons Your Emails are Sent to Spam

Four of the Biggest Reasons Your Emails are Sent to Spam

Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…

Category : Web marketing   14-08-2018   by Janeth Kent

An Introduction to Email Segmentation: Boosting Engagement and Personalization

In today's digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, as inboxes become increasingly crowded, it is crucial to deliver relevant and personalized content to stand out and drive engagement. This is where email segmentation comes into play. Email segmentation is a…

Category : Web marketing   23-06-2023   by Janeth Kent

50 tools to reinvigorate your content marketing efforts

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Category : Web marketing   03-07-2013   by Janeth Kent

Are social networks still the best way to promote your business?

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Category : Web marketing   01-07-2013   by Janeth Kent

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