How to Pique Customer Interest

If your target audience aren’t interested in your brand, your marketing campaigns, or the service that you provide, why would they feel compelled to bring you their business? If you’re to attract a steady stream of new customers, you’re going to have to find a way to make your business seem appealing at all times, which is why you should never stop in your attempt to pique customer interest.

There are a variety of different routes that you can take in your attempt to seem more appealing to your target consumer base. Here are two ways you can pique customer interest.

Meet with your customers face-to-face

If you’re to truly pique customer interest, you have to do things that none of your competitors are doing. One way to stand out from the crowd in this instance is to simply take the time to meet with your customers face-to-face. Let the rest of your market carry on interacting with their consumers via phone calls and through computer screens — you go ahead and buck the trend by physically meeting with your target audience members. Doing this will show your consumers that you are willing to go out of your way to communicate and collaborate with them, and this will be sure to pique their interest in the services that you provide going forward. For advice on how to get to grips with the art of person-to-person sales, be sure to check out Toni Vans. When you do, you will no doubt unearth everything there is to know about network marketing.

Harness the power of email marketing

Email marketing may be the oldest form of digital marketing, but it definitely still has an important role to play in the advertising field of today. If you harness its powers correctly, you could very well end up piquing your customer base’s interest with every email that you send on a daily basis.

If you’re to send out emails that intrigue and engage your target audience, it is essential that you embrace the following techniques:

Write out compelling subject lines

Most of your consumers (one in three, to be exact) will decide whether your emails are worth opening based on how interesting they deem your subject lines to be. It is absolutely essential, then, that you take your time when crating subject lines to ensure that each one that you send out is interesting enough to kindle consumer curiosity. If you don’t take time and care in this instance, unfortunately, your emails and all the juicy content that you provide within them will never see the light of day.

End your emails on a cliffhanger

At the other end of each of the emails that you send out should be a cliffhanger. This should be a specific piece of content that makes your consumers feel inclined to open up the next email that they receive from you. Your cliffhangers should be suspenseful, they should be concise, and they should promise that there is more content to come from you in the near future.

Silvia Mazzetta

Web Developer, Blogger, Creative Thinker, Social media enthusiast, Italian expat in Spain, mom of little 9 years old geek, founder of  @manoweb. A strong conceptual and creative thinker who has a keen interest in all things relate to the Internet. A technically savvy web developer, who has multiple  years of website design expertise behind her.  She turns conceptual ideas into highly creative visual digital products.