Creating any business is hard enough. Having people notice your business is a completely new challenge.
Similar to Michael Scott’s “declaration” of bankruptcy in The Office doesn’t make it so. Creating a business doesn’t guarantee that people will be lining up the streets or parked in front with tents waiting for the doors to open.
Creating an online business is an even tougher step as you’re going to have to get creative with your marketing techniques and tactics. Even though the world is gradually turning away from traditional ads like media, print, and radio, you still may face an uphill battle.
Starting from the ground up, how can you go about effectively marketing your online business? Here are some easy tips to help get you started on the right path.
Start with the Brand
Before you start your business, you’ll need to come up with a solid name. Naming your business isn’t quite like naming your newborn, as you can’t go with your grandfather’s middle name and call it a day.
Branding your business is important for making sure it catches the eye of potential customers. Since you’re starting your business online, the domain name is one of your most important steps.
Your domain name is going to be tied to your business name, so you need to think carefully about how consumers may view your business. If you’re working local, think about putting the city in your business and domain name to make it relevant.
Another important aspect is the meta description of your online business.
That small little text blurb under the header is your meta description. That gives people a small little insight into what exactly your website and business is about.
If you’re not sure what to put there, use Google Keyword Planner, a free tool that helps you find keywords relevant to your industry and business.
Publish Regular Content
One of the ways to make sure your website and business stay relative is by publishing regular content on your website.
What kind of content should you be publishing? You can post a newsletter, information about sales, discounts, promos, shipping information, new pictures, link to articles in your industry and much more.
A regularly updated website with relevant information is more likely to be noticed by Google and other search engines, meaning it’s going to stay at the top of any page. Make sure your page stays alive and doesn’t end up in the Google graveyard (which is anything past page one of the results).
Streamline Your Store
No pain, no gain is a great phrase for working out and getting in shape, not so much for purchasing items online. If your business is selling items or services online, make sure you’re streamlining the process as much as possible.
Put yourself in the consumer’s shoes and how great it is when things and simple to understand and easy to perform. You want your store to so easy to understand that even your tech-illiterate grandparents could probably figure it out.
As well as streamlining your store options and purchases, think about offering deals on shipping. People are always looking and comparing prices for certain items, and a way to make yourself noticeable is by offering shipping deals. Flat-rate shipping, free shipping, and purchase X amount to receive free shipping are ways you can promote and market your business to a wider set of consumers.
Branch Out to Social Media
Who doesn’t have a social media account these days? Whether it’s Instagram, Twitter, or Facebook, it’s hard to find someone who isn’t logging on and scrolling through their feed.
You need to make sure your business has a social media presence immediately. It’s easy to set up and completely free. Not only is it a way to provide consumers with all the basic information on your business, but it’s a way to interact, answer questions, and promote certain products and sales.
Social media is also a chance for you to partner with collaborators or other entities to promote your products and gain more exposure. Speaking of promotion…
Get Creative With Advertisements
Even though it would be great to have your own TV commercial and show it off to everyone, TV commercials are incredibly expensive to make. So are ads in newspapers or the radio.
Turn back to social media and online outlets to promote your business. Look up how you can work with Google Ads to gain more exposure and reach more and more people. Social media advertisements offer plenty of bang for your buck and can often be targeted to certain people or areas.
Think about who you can partner with to promote your product. Reach out to influencers via social media and other outlets. They promote a certain product or business, you gain a lot of eyes on your products, and the influencer is paid. It’s a win for everyone around!
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