Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos.
The logo designation is part of the Organization markup within schema.org. Using it will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
From their example code, it also appears that Google is advocating for site owners to link their company logo to the home page, a practice not every site implores.
An interesting discussion has already broken out about the new markup. Some websites use logo images as a background style to a header using CSS instead of an explicit IMG tag. The Google help documentation didn't directly address this issue. An answer to that question would be most helpful to many webmasters.
According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in Google search results" and "is a strong signal to ... show this image in preference over others." Google's post specifically mentions Knowledge Graph results as an example of where your organization's logo may be used.
This change is likely an indication that Google may be expanding their Knowledge Graph results in the near future. Or, Google could possibly extend images next to search results, similar to what is currently done for authors using authorship markup. Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news results.
Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.
We use our own and third-party cookies to improve our services, compile statistical information and analyze your browsing habits. This allows us to personalize the content we offer and to show you advertisements related to your preferences. By clicking "Accept all" you agree to the storage of cookies on your device to improve website navigation, analyse traffic and assist our marketing activities. You can also select "System Cookies Only" to accept only the cookies required for the website to function, or you can select the cookies you wish to activate by clicking on "settings".
These cookies are necessary for the website to function and cannot be disabled on our systems. They are generally only set in response to your actions in requesting services, such as setting your privacy preferences, logging in or completing forms. You can set your browser to block or alert you to these cookies, but some areas of the site will not work. These cookies do not store any personally identifiable information
These cookies allow us to count visits and traffic sources so that we can assess the performance of our site and improve it. They help us know which pages are the most or least visited, and how visitors navigate the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies to be used, we will not know when you visited our site and will not be able to assess whether it worked properly
These cookies allow the website to provide better functionality and customization. They may be set by our company or by external providers whose services we have added to our pages. If you do not allow these cookies to be used, some of these services may not function properly
These cookies may be set through our site by our advertising partners. They may be used by those companies to profile your interests and display relevant ads on other sites. They do not directly store personal information, but are based on the unique identification of your browser and Internet device. If you do not allow these cookies to be used, you will see less targeted advertising