Keyword Research and The Methods

by admin admin Date: 07-05-2013 seo web marketing keywords

Have you ever asked yourself, what keywords should I rank for and why is choosing keywords important? Well we have all been there and hopefully after reading below you won’t ever question keyword research again. This article on keyword research describes first what keyword research is and then the different methods to researching keywords.

What is Keyword Research?

Keyword research is the identification of keywords or phrases with monthly search volumes that relate to a website or piece of created content. Keyword research is used primarily in online marketing campaigns to help achieve your website goals. The objective of keyword research is to select keywords for your SEO or SEM campaign that will bring traffic to the site and that will convert increasing your ROI.

Methods of Keyword Research

Google Keyword Research Tools

Google keyword tool is a tool designed to give you, the competition, and monthly search volumes globally & by country of a keyword and recommendations of other keywords similar with high search results. While using this tool make sure you are have the results on Exact, so you get an exact idea on how much traffic a keyword gets. Every keyword Research method requires for you to use this tool to find out Monthly Search Volumes. Just remember that this tool does make recommendations for keywords similar and related to the keywords you search. This is the best method for content writers because it is very time effective and most articles have a main theme or keyword focus.

Enter a Keyword


The Tool will give you competition, monthly search volumes globally & by country of a keyword and recommendations.



Google trends

I always recommend using Google Trends with keyword research to better understand where searching for a keyword is highest. It helps to formulate your thought process on whether the page created to target the keyword needs to have geo-targeted attributes added. Google trends will also give you recommended high trending related keywords.

You can see keyword Trends by month

Trend Data can be viewed by State, Metro and City


A very easy method to start with is for the website owner or keyword researcher to create a list of keywords that describes the website, products or services and a list of competitors they are aware of.

Site Keyword Research

Next, you’ll want to scan the site for words related to products, services or relevant keywords. I suggest you use software like Screaming Frog SEO Spider. Screaming Frog SEO Spider will give you URLs, Title, description, keyword, Header Tags. Analyzing what’s there can help in your search for the better keywords.

Competitive Keyword Research

Now here is a productive method of finding keywords to target. By looking at your competitor who is already ranking for keywords and has lots of traffic coming into their site, you can target keywords that you know have value. This thought is not a hundred percent but ask yourself, if your competitor is spending the time and money to rank for a keyword, Shouldn’t it have value. A very quick way to see if they are spending time and money is to look them up using SEMRush. SEMRush provides data on Organic and Paid Keywords the competitor is ranking for. Another way is to use Screaming Frog SEO Spider to see Meta and Header tags used. You’ll want to look to see what keywords come up in H1 and title tags most especially.

Keyword Research Organization

With great keyword research, comes great organization. Yes lame but makes sense. You have to keep your research and data organized. First, you’ll want to create a well thought out Excel Sheet. By well thought out, I mean you want to show all of the necessary factors related to the research you are working on. The basic factors are keyword, Competition, monthly search volume (I always recommend showing exact search volumes), competition, Avg. CPC Depending on the SEO/PPC Campaign, location may be a major factor as well as language. Also remember that you have tabs and can put keywords for future consideration due to lack of content or low search volumes.



by admin admin Date: 07-05-2013 seo web marketing keywords hits : 1441  

Related Posts

    How to use to Chrome Lighthouse

    How would you like to perform a fast SEO audit with a Chrome browser-based instrument? With the Lighthouse extension, you can do that. If you're not acquainted with Lighthouse, it's an…

    Nofollow and dofollow links, How and when to use?

    Within any website the links are an element that brings dynamism to the experience of navigating through the different sections that make it up allowing us to go from one…

    Crazy SEO Tips For 2019

    Are you interested in learning more about SEO in 2019? Here are the trends you need to follow to improve your search optimization skills. For those who don’t know about SEO,…

    A Guide to the new Google Search Console

    Google Search Console, before known as Webmaster Tools, is a decisive tool created to easily track the performance of your website, but also to improve its visibility and usability. Over…

    Best SEO Tools for 2018

    Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary source. Due to this, it’s important that you make use…

    Social Media Marketing or SEO?

    Want to increase traffic to your site? Driving traffic to your website is no longer a simple or straightforward task. With so much competition, disinformation and misinformation, where are we supposed…

    Increase the Number of Backlinks to Your Site the Right Way

    SEO is important, however, the algorithms used and the techniques you need to use are changing every day. RankBrain is Google’s newest invention that has once again changed the face…

    What You Need to Start a Great Healthcare Blog

    Would you like to start your own healthcare blog? Many people think about setting up this type of resource, but very few of these people eventually make a success of…

    Useful technical SEO checklist for developers

    Nowadays search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people. And there is one great truth on this freak…

    Google updates LocalBusiness Schema

    It seems we may have had a Google structured data update yet again . The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements. If you run the…

    How to Optimize Images for SEO

    Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and…

    Google ranking factors: user behaviors that make the difference in SEO

    Google has never said that searchers' behavior is a ranking factor. But companies over the years have discussed this, most notably when Amit Singhal told the Wall Street Journal that Google had…