17 results for: inbound
How To Use Varnish As A Highly Available Load Balancer On Ubuntu 20.04 With SSL
Load balancing with high availability can be tough to set up. Fortunately, Varnish HTTP Cache server provides a dead simple highly available load balancer that will also work as a caching server. The modern use of SSL/TLS for all traffic has made this a little harder as Vanish has to handle…
Category : Servers 25-04-2021 by Janeth Kent
SEO: How to choose the best Anchor Text
Anchor Text are the words used to insert a link within a piece of content. This text can be anything from "click here" to the name of a brand or even a series of keywords or phrases. When choosing the best anchor text, always put the user experience first. Since the launch…
Category : Seo & sem 15-03-2021 by Janeth Kent
The best free tools for linkbuilding
Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference between appearing at the top of the search engine or not. However, practicing linkbuilding, both in text and images, is one…
Category : Seo & sem 23-12-2020 by Janeth Kent
SEO: How to find and remove artificial links
At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top positions in Google search results, and therefore increasing the number of visits and conversions. But in today's post we are not…
Category : Seo & sem 23-12-2020 by Silvia Mazzetta
How to Deal with Unnatural Inbound Links
A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking. Sometimes in a haste to achieve this goal, websites indulge in underhanded behaviour like unnatural inbound links. These are considered…
Category : Seo & sem 25-10-2020 by Janeth Kent
SEO in Google News: How to appear in Google News
Google News is a tool, from Google, that spreads current, reliable and truthful content from different websites or portals dedicated exclusively to news. The sites that appear in Google News have a great opportunity to increase traffic to your website and consequently the opportunity to increase your sales through it. If you…
Category : Seo & sem 26-06-2023 by Luigi Nori
How to Improve the Exposure of Your Business
Gaining exposure as a business – especially if you operate entirely or predominately online – can be difficult. You want to see results fast, and to do that you might attempt to spam your customers and clients with advertisement after advertisement. This is not the way to reach your goals.…
Category : Startups 31-10-2018 by Janeth Kent
How to Configure the Mod_Security Core Ruleset in Ubuntu
ModSecurity is a Web Application Firewall, a program that can be used to inspect information as it passes through your web server, intercepting malicious requests before they are processed by your web application. This tutorial will show you how to install ModSecurity on Apache, and configure it with some sensible rules provided…
Category : Servers 04-03-2017 by Janeth Kent
8 SEO fundamentals for marketers and developers
Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…
Category : Web marketing 05-11-2013 by Janeth Kent
The Web Developer's SEO Cheat Sheet 2.0
In 2008 Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…
Category : Web marketing 30-08-2013 by Janeth Kent
The secrets of inbound marketing
Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…
Category : Web marketing 30-07-2013 by Janeth Kent
50 tools to reinvigorate your content marketing efforts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” The current focus on social media advertising is pulling marketing attention…
Category : Web marketing 03-07-2013 by Janeth Kent
Million of visitors per day with a super cheap php mysql server using nginx and varnish
These instructions are the rather verbose, but hopefully easy enough to follow, steps to build a new Linux server using Varnish and Nginx to build a php application on a cheap server , all costing under $15 a month, capable of sustaining million hits per day, (we use blitz.io to…
Category : Networking 28-05-2013 by Janeth Kent
50 Top Tools for Social Media Monitoring, Analytics, and Management
To start a business that will succeed in today's connected world, we need to build a community around our company, brand, and products. It can be noticed how, the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what our…
Category : Social networks 15-05-2013 by Janeth Kent
19 New Filter Fields Available in Google Analytics
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…
Category : Web marketing 14-05-2013 by Janeth Kent
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…
Category : Web marketing 25-04-2013 by Janeth Kent
SEO Basics: 8 Essentials When Optimizing Your Site
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…
Category : Web marketing 11-04-2013 by Janeth Kent
