Per un social media marketing di successo: risorse e strumenti

Sappiamo benissimo che, per ottenere successo nel web occore focalizzarsi su determinte attività:

- studiare come agiscono gli individui di successo nella nicchia di interesse

- incrementare le abilità nella scrittura e nel copy

- generare forti legami e relazioni con blogger, esperti di settore e con , ovviamente, i lettori.

Tutto ciò determinerà quanto velocemente crescerà la nostra attività online.

Più tempo riusciremo a dedicare a queste attività, più il nostro progetto web crescerà rapidamente.

In questo processo, gli strumenti sono un mezzo indispensabile.

Tuttavia, installare tools e strumenti porta via molto tempo ad altre operazioni indispensabili.

Per questo motivo , abbiamo creato una raccolta di risorse e strumenti per il social media marketing, che vi aiuteranno nell'intento.

Capitolo 1: Social Media Tools

Social Media Analytics

• Quintly
• Socialbakers
• RivalIQ
• Trendspottr
• TweetBinder
• Zuum
• Twtrland
• TweetReach
• Scoreboard Social
• Crowdbooster
• CyBranding
• Hashtracking
• Locowise
• Simply Measured
• Spider
• Twitter Analytics
• Followerwonk
• Tailwind
• Steady Demand
• Circlecount

Social Media Management

• Buffer
• MavSocial
• AgoraPulse
• Meshfire
• Oktopost
• Hootsuite
• Edgar
• Bundlepost
• Sprout Social
• Symphony Tools
• Raven Tools
• Around.io
• Falcon Social
• Hootlet
• Komfo
• SocialBro
• Iconosquare
• Schedugram
• Circloscope
• Friends Plus Me

Social Media Influencer Research

• BuzzSumo
• Inkybee
• Twtrland
• Little Bird
• GroupHigh
• BuzzStream

Social Commerce

• Around.io

Social Media Marketing Apps

• AgoraPulse
• Antavo
• Easypromos
• ShortStack
• Strutta
• Votigo
• SocialAppsHQ
• Tabsite
• Offerpop
• Heyo
• Kontest
• Pagemodo

Per gestione e condivisione dei contenuti

• Scoop.it
• Paper.li
• Feedly
• Bundlepost
• ContentGems
• Storify

Creazione infografiche e grafiche

• Canva
• Ease.ly
• Camera Plus
• Word Swag
• Piktochart
• Venngage
• Infogr.am
• Diptic
• LICEcap
• Picmonkey

Creazione ed editing video

• 8mm
• Cinemagram
• PowToon
• GoAnimate
• Lapse It

Monitorare i Social Media

• Brand24
• BuzzSumo
• Brandwatch
• Socialbakers
• Trackur
• Trendspottr
• Sysomos
• Komfo
• Falcon Social
• Mention

Capitolo 2: Social Media Blogs da leggere

• Buffer’s Blog: Buffer Social
• Mark Schaefer’s Grow Blog
• The Convince & Convert Blog
• Jon Loomer’s Blog
• Rebeka Radice’ Blog
• Donna Moritz’s blog
• RazorSocial Blog
• Jenn’s Trends
• Simply Measured Blog
• SocialBros’s Blog
• SocialMouths’ Blog
• Post Planner Blog
• Dustin Stout’s Blog
• Danny Brown’s Blog
• Boom Social’s Blog
• TopDog Social Media
• Social Examiner
• Ignite Blog
• HubSpot
• Mashable
• Social Fresh
• Social Media Explorer
• Social Media Today
• Social Times AdWeek Blog Network
• Duct Tape Marketing
• Social Media & Marketing Daily

Capitolo 3: Top 30 Social Media Influencers da seguire

• Kim Garst
• Jeff Bullas
• Sandi Krakowski
• John Paul Aguiar
• Kerry Butters
• Brett Relander
• Steve Farnsworth
• Marsha Collier
• Bonnie Sainsbury
• Pam Dyer
• Lara William
• Dede Watson
• The LinkedIn Diva! (Lori Ruff)
• Michele Smorgon
• Mari Smith
• Glen Gilmore
• Ann Handley
• Pam Moore
• Danny Sullivan
• Ann Tran
• Jay Baer
• Neal Schaffer
• Michael A. Stelzner
• Amy Porterfield
• Mark Schaefer
• Mandy Edwards
• Bo Woloshyn
• Andrew McCauley
• Lilach Bullock
• Lori R Taylor

Capitolo 4: Guide ai Social Media

• Getting Started with Social Media: A Resource Guide (Social Media Examiner)
• IBM Social Computing Guidelines
• BBC Editorial Guidelines
• Intel Social Media Guidelines
• Mashable: The Beginner’s Guide to Social Media
• Kodak’s Social Media Tips
• SAP Social Media Participation Guidelines
• Q&A with Zappos CEO Tony Hsieh
• Emory University 2013 Social Media Strategy and Guidelines
• Social Media Guidelines for Communicators
• The Definitive Guide to Social Marketing
• 5 Ways Business Can Optimize Social Data
• 65 Social Media Infographics that will Improve your Online Marketing
• 65 Outsourcing Resources and Guides to Growing Your Business
• Infinit-O’s Social Media Analysis

Capitolo 5: Conferenze nel mondo sui Social Media

• Social Media Strategies Summit
• Social Media Week
• Summit The Digital Marketing Experience
• Social Media Marketing World
• The Media Revolution
• Social Tools Summit
• AMPlify 2015 – The Employee Advocacy Conference in Waltham
• Social Media Camp
• Maximizing Social Media for Professionals and Business
• The Social Shake-Up Europe 2015
• The Corporate Social Media Summit
• Content Marketing World
• Inbound 2015
• Dreamforce
• B2B 2015 Marketing Forum
• Public Sector Social Media 2015
• Impact 2015: MRS Annual Conference
• ASCD Annual Conference Daily: Social Media Branding 101

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN AND DEVELOPMENT.