Web Marketing

5 Steps to Build an Authority Website

5 Steps to Build an Authority Website

Building a website that can be considered "authority" takes some time. However there are some factors that if implemented correctly can influence the time it takes your website to become an authority. These 5 main contributing factors are the same basic factors for building any website, but the approach is…

Category : Web marketing   11-04-2013   by Janeth Kent

Penguin 2.0 Forewarning: The Google Perspective on Links

Penguin 2.0 Forewarning: The Google Perspective on Links

This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…

Category : Web marketing   11-04-2013   by Janeth Kent

10 Common Link Building Problems

10 Common Link Building Problems

For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…

Category : Web marketing   11-04-2013   by Janeth Kent

SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…

Category : Web marketing   11-04-2013   by Janeth Kent

Video SEO Has Landed: Google Trends Tracks YouTube

Video SEO Has Landed: Google Trends Tracks YouTube

Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…

Category : Web marketing   11-04-2013   by Janeth Kent

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