Web Marketing

Top Google Website Optimization Resources

Top Google Website Optimization Resources

Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials…

Category : Web marketing   26-04-2013   by admin admin

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…

Category : Web marketing   25-04-2013   by admin admin

13 Ways to Drive More Website Traffic from Your Facebook Page

13 Ways to Drive More Website Traffic from Your Facebook Page

Would you like to drive more website traffic from your Facebook page? Combining your Facebook page and your website can have a powerful affect on your business. You can use your Facebook page to attract thousands to millions of fans and then use them to drive website traffic to generate leads, increase…

Category : Web marketing   24-04-2013   by admin admin

How to Get Started with your Freelance Branding

How to Get Started with your Freelance Branding

It is natural to be preparing so many things when you have just started doing something. When we speak of freelancing, there is also lots of preparation to do. Part of that is getting yourself ready to face the many challenges you may face in the freelance world. You also…

Category : Web marketing   24-04-2013   by admin admin

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…

Category : Web marketing   22-04-2013   by admin admin

How to use x-default hreflang for international landing pages

How to use x-default hreflang for international landing pages

Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use this information to display the most relevant page in the search results. Usage A lot of international businesses use a landing page on their websites which redirects visitors to local pages. This can…

Category : Web marketing   18-04-2013   by admin admin

What makes someone leave a website?

What makes someone leave a website?

Part of having a successful website is attracting visitors. Keeping those visitors on your site, however, is another topic altogether. Here is a look at 16 common reasons for exiting visitors. If you have other factors in mind that I’ve left off of this list, feel free to leave a comment. 1.…

Category : Web marketing   16-04-2013   by admin admin

10 Killer SEO Landing Page Tips

10 Killer SEO Landing Page Tips

When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…

Category : Web marketing   15-04-2013   by admin admin

5 Steps to Build an Authority Website

5 Steps to Build an Authority Website

Building a website that can be considered "authority" takes some time. However there are some factors that if implemented correctly can influence the time it takes your website to become an authority. These 5 main contributing factors are the same basic factors for building any website, but the approach is…

Category : Web marketing   11-04-2013   by admin admin

Penguin 2.0 Forewarning: The Google Perspective on Links

Penguin 2.0 Forewarning: The Google Perspective on Links

This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…

Category : Web marketing   11-04-2013   by admin admin

10 Common Link Building Problems

10 Common Link Building Problems

For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…

Category : Web marketing   11-04-2013   by admin admin

SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…

Category : Web marketing   11-04-2013   by admin admin

Video SEO Has Landed: Google Trends Tracks YouTube

Video SEO Has Landed: Google Trends Tracks YouTube

Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…

Category : Web marketing   11-04-2013   by admin admin