Web Marketing

Best Content Strategy Resources

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

Category : Web marketing   09-12-2013   by admin admin

8 SEO fundamentals for marketers and developers

8 SEO fundamentals for marketers and developers

Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…

Category : Web marketing   05-11-2013   by admin admin

The Web Developer's SEO Cheat Sheet 2.0

The Web Developer's SEO Cheat Sheet 2.0

In 2008  Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…

Category : Web marketing   30-08-2013   by admin admin

How Companies can Drive Engagement with Blogs: 50 tips

How Companies can Drive Engagement with Blogs: 50 tips

Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…

Category : Web marketing   21-08-2013   by admin admin

The secrets of inbound marketing

The secrets of inbound marketing

Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…

Category : Web marketing   30-07-2013   by admin admin

10 Cheatsheets & Infographics For Social Media Marketers

10 Cheatsheets & Infographics For Social Media Marketers

How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…

Category : Web marketing   18-07-2013   by admin admin

Top Alternatives to Google Adsense (ideal for small publishers)

Top Alternatives to Google Adsense (ideal for small publishers)

Google AdSense is the leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their…

Category : Web marketing   09-07-2013   by admin admin

50 tools to reinvigorate your content marketing efforts

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Category : Web marketing   03-07-2013   by admin admin

Are social networks still the best way to promote your business?

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Category : Web marketing   01-07-2013   by admin admin

Marketing Metrics

Marketing Metrics

Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…

Category : Web marketing   01-07-2013   by admin admin

AdWords: How to Control Sitelink Details In Enhanced Campaigns

AdWords: How to Control Sitelink Details In Enhanced Campaigns

Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…

Category : Web marketing   21-06-2013   by admin admin

35 Useful Invoicing Tools and Apps For Freelancers

In this post we have gathered some useful invoicing tools and apps especially for the freelancers. These tools will help freelancers to manage different projects at a single time with efficiency, help in keeping a track of time and book keeping as well. These tools are also perfectly suitable for managing…

Category : Web marketing   03-06-2013   by admin admin

What is a growth hacker? The actual difference between growth hacking and marketing

What is a growth hacker? The actual difference between growth hacking and marketing

Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…

Category : Web marketing   22-05-2013   by admin admin

19 New Filter Fields Available in Google Analytics

19 New Filter Fields Available in Google Analytics

One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…

Category : Web marketing   14-05-2013   by admin admin

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas. Here are nine search and SEO changes webmasters…

Category : Web marketing   14-05-2013   by admin admin

Tips for Writing Content that Ranks in 2013

Tips for Writing Content that Ranks in 2013

There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…

Category : Web marketing   12-05-2013   by admin admin

Attracting women to developer events

Attracting women to developer events

GirlDevelopIt SF is now 1,500 members strong, and all but a handful of them are women interested in learning to program, make websites, and generally become more technically literate. Because of my involvement in GDI and likely also because I'm a fairly visible "woman in tech", I often get approached with…

Category : Web marketing   11-05-2013   by admin admin

what's an infographic and what isn't

what's an infographic and what isn't

We are well and truly in the age of the online infographic. Or are we? These colourful ‘data visualizations’ of information have flooded the internet in numbers; however, there’s many of them which just aren’t up to scratch. So, what makes an infographic an infographic? The original definition basically means…

Category : Web marketing   11-05-2013   by admin admin

Open Source Cloud Is Failing To Gain Traction: Survey

Open Source Cloud Is Failing To Gain Traction: Survey

  Open source cloud infrastructures are not capturing the imagination of cloud implementers, if research from Opsview is to be believed. When asked to identify their existing cloud service providers, 56 percent of respondents chose Amazon Web Services (AWS), while only 19 percent selected Rackspace. Over half (52%) of the 420 respondents indicated that their preferred…

Category : Web marketing   09-05-2013   by admin admin

Is Your User Content Online Legally Yours?

Is Your User Content Online Legally Yours?

Instagram, the phone app that lets you take pictures, apply artsy filters and then share them, is huge. So huge that in 2012 Facebook bought it for $1 billion. Then, late last year, Instagram did something massively stupid: it changed its terms of use, the document of rules for using the…

Category : Web marketing   09-05-2013   by admin admin

Why Are Micro Movies So Popular These Days?

Why Are Micro Movies So Popular These Days?

Since the invention of motion pictures, video science has proceeded steadily in a single direction: upward. Better resolution. Higher frame rates. Richer audio. Yet online, something weird has been going on. The hot thing in video these days isn't big, sharp and smooth. It's tiny, jerky and often low-res and mostly…

Category : Web marketing   09-05-2013   by admin admin

What Is Facebook EdgeRank and Why Does It Matter?

What Is Facebook EdgeRank and Why Does It Matter?

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan…

Category : Web marketing   08-05-2013   by admin admin

Keyword Research and The Methods

Keyword Research and The Methods

Have you ever asked yourself, what keywords should I rank for and why is choosing keywords important? Well we have all been there and hopefully after reading below you won’t ever question keyword research again. This article on keyword research describes first what keyword research is and then the different methods to researching keywords. What…

Category : Web marketing   07-05-2013   by admin admin

New in Google Analytics: Real-Time Conversion Report

New in Google Analytics: Real-Time Conversion Report

It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments. Now Google Analytics has announced a new addition to its real-time reports: goal conversions.   As you can see, the real-time Conversions report shows a list of the…

Category : Web marketing   07-05-2013   by admin admin

Content Knowledge Is Power

Content Knowledge Is Power

“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps. Countless organizations now have a decade or two’s worth of Web content…

Category : Web marketing   06-05-2013   by admin admin

A Big Deal for Brands: Instagram Adds an Identity Layer

A Big Deal for Brands: Instagram Adds an Identity Layer

Your Instagram photos are about to get even more personal. Like its parent company, Facebook, Instagram plans to roll out an added layer of identity to its 100-million-strong photo-sharing service with the introduction of a new section and feature called “Photos of You.” It’s two things, primarily: One, it’s pretty much the introduction of…

Category : Web marketing   03-05-2013   by admin admin

How to Rank #1 on Google - By Matt Cutts

How to Rank #1 on Google - By Matt Cutts

Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search. Made by (@seosammo) Sam Applegate of http://www.ninja-creative.com completely independent of Google.   

Category : Web marketing   29-04-2013   by admin admin

Summer 2013: Upcoming Social Media & Tech Events

Summer 2013: Upcoming Social Media & Tech Events

It's Monday, which means it's time for Ma-No’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out the list:  May 01 Email Insider Summit   Three days of cutting-edge content and a world-class island resort await you at MediaPost's incomparable Email Inside... more May 06 Event Marketing…

Category : Web marketing   29-04-2013   by admin admin

Essential Tips To Get A High Page Rank

Essential Tips To Get A High Page Rank

Web design is often related to aesthetics, presentation and eventually user experience. While it is important for websites to cater to user expectations in terms of site design, presentation, content, ease of use etc., it should be noted that the buck does not stop with creating a great website. The…

Category : Web marketing   29-04-2013   by admin admin

Why Consumer-Facing E-Commerce Is BROKEN

Why Consumer-Facing E-Commerce Is BROKEN

I finally found panties on True&Co., an ecommerce lingerie company. It took them nearly one year to start selling panties. They allegedly sold them when I mentioned them in an article titled VCs Think My Boobs Need An Algorithm in January, but the panties were impossible to find.  Nobody could find them. Now you…

Category : Web marketing   29-04-2013   by admin admin