Web Marketing

5 Ways to Effectively Market Your Online Business

Creating any business is hard enough. Having people notice your business is a completely new challenge. Similar to Michael Scott’s “declaration” of bankruptcy in The Office doesn’t make it so. Creating a business doesn’t guarantee that people will be lining up the streets or parked in front with tents waiting for…

Category : Web marketing   22-04-2020   by Janeth Kent

Building a Home for Your Home Finders

As a real estate agent, one of the most important aspects of your job is outreach. No one will know about your services if you have no way of letting them know. Billboards and commercials are a great way to reach your clients along with online advertising, but if you…

Category : Web marketing   14-04-2020   by Luigi Nori

6 Reasons Why Marketing is Important for Every Business

6 Reasons Why Marketing is Important for Every Business

The basis of marketing for any business is to build brand awareness, but it also contributes to a host of other factors necessary for business success. Building the foundations for a company, whatever the sector, is key to securing loyal customers and identifying yourself in a diluted marketplace. The elements…

Category : Web marketing   01-04-2020   by Janeth Kent

Can Easier Returns Mean Better Business?

Any eCommerce business owner knows that returns are a part of the packaged deal. At the end of the day, today’s consumer holds all of the power. They are informed, connected, and well-aware that they have a myriad of options for shopping, including being allowed to return products they don’t…

Category : Web marketing   26-03-2020   by Luigi Nori

How to Improve Your Website to Attract Local Customers

If you run a small business, make no mistake: local search is imperative for your success. You might have lofty dreams of attracting the world to your website, but it’s those local visitors who will make the difference. This is because 80% of people will try and find local information with…

Category : Web marketing   18-03-2020   by

How to Optimize Images for SEO

Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…

Category : Web marketing   20-02-2020   by Janeth Kent

How to Pique Customer Interest

If your target audience aren’t interested in your brand, your marketing campaigns, or the service that you provide, why would they feel compelled to bring you their business? If you’re to attract a steady stream of new customers, you’re going to have to find a way to make your business…

Category : Web marketing   06-12-2019   by Silvia Mazzetta

How to Build Your eCommerce's Email List Using Instagram

Instagram is quickly becoming a favorite social media channel among eCommerce business owners because of its high engagement rate. But when it comes to getting the highest return on your investment, that recognition belongs to email marketing. Now, imagine what will happen to your eCommerce business if you can have a way…

Category : Web marketing   06-12-2019   by Luigi Nori

What to Expect from Email Marketing Tools in 2019

Along with everything else, marketing has received a huge boost recently, thanks to technology. As email continued to be a top performer even in 2018, it’s one of the integral parts of any online campaign today. So, what should you look for in your email marketing tools in 2019?   Advanced Automation…

Category : Web marketing   18-11-2019   by Janeth Kent

Keynotes on Modern Agile 2019

Devotees of Modern Agile have good reason to be grateful to Joshua Kerievsky! He introduced this marvelous concept to the world! It is applicable with, or without, software development. Therefore, contemporary establishments are hungry for it! Modern Agile functions on four important principles.   Make People Awesome No, this does not refer to…

Category : Web marketing   01-10-2019   by Janeth Kent

How Technology has Improved the Way We Do Business

There’s no question that technological advancements are a positive change for many industries, as they contribute to growth and innovation. New hardware and software have completely redefined some industries, and revived old or dying ones, with improvements in efficiency, standards, processes, and connection and communication. It’s tough to find a commercial…

Category : Web marketing   20-06-2019   by Janeth Kent

5 Strategies For Improving Brand Reputation

In order for a business in any industry to succeed, it is essential that they have a good reputation. Your target customer needs to see your brand as an authoritative source in the industry and a company that they can trust. This will help you to stand out from the…

Category : Web marketing   15-05-2019   by Janeth Kent

Prepaway - 9Best Websites for PMI PMP Certification Exam

The PMI PMP certification exam is one of the most difficult tests that the students have to battle with, especially those in the project management field. Although the exam is hard and expensive, there are numerous benefits that come with earning the prestigious certification. The job potentials, high salary prospects,…

Category : Web marketing   14-05-2019   by Janeth Kent

Invest In Future By Developing Next-Generation Leaders!

For many years, those born in the Baby Boomers generation have been held most of the top-level positions of several business firms across the world and lead the respective organizations and its stakeholders towards success with highly honed skills, vast experience, and accomplished leadership abilities. However, with the members of…

Category : Web marketing   08-05-2019   by Janeth Kent

How to  Successfully Promote Your Healthcare Business

How to Successfully Promote Your Healthcare Business

When it comes to running a healthcare business, you have to find a way of making it stand out from the crowd if you want it to be successful. People often choose to go with recommendations when it comes to choosing a healthcare professional. However, more typically, they turn to…

Category : Web marketing   20-03-2019   by Janeth Kent

How to Create a Brand Story through Video Marketing

How to Create a Brand Story through Video Marketing

Humans always have and probably always will turn to stories, be them in books or on screen, to both make sense of life and get a break from it at times, and you should be tapping into this instinctive fascination to draw people to your brand and ultimately to your…

Category : Web marketing   13-02-2019   by Janeth Kent

Why  Is Digital Marketing So Important For Your Business?

Why Is Digital Marketing So Important For Your Business?

When you start to look into different ways that you can market your business, you’ll notice that the term ‘digital marketing’ comes up time and again. There is a reason for this; digital marketing is a hugely important part of modern marketing, and it is something that every business can…

Category : Web marketing   08-11-2018   by Janeth Kent

4  Ways To Quickly Improve Your Online Business

4 Ways To Quickly Improve Your Online Business

It’s great to be an online business in an era where technology is continuously growing and expanding, but it can be difficult to succeed because there’s also a lot of competition in the space. This is why it’s important to always be looking at how you can be improving your…

Category : Web marketing   07-11-2018   by Janeth Kent

Four of the Biggest Reasons Your Emails are Sent to Spam

Four of the Biggest Reasons Your Emails are Sent to Spam

Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will…

Category : Web marketing   14-08-2018   by Janeth Kent

Barriers To Overcome When Starting A Business

Barriers To Overcome When Starting A Business

Life is never a straightforward road, and we all encounter bumps and dips along the way. If you have a dream to start your own business, some of those bumps and dips could affect your opportunities and chances of success. You may have already encountered difficulties that have made it…

Category : Web marketing   30-04-2018   by Janeth Kent

The Importance of Other People to the Success of Your Website

The Importance of Other People to the Success of Your Website

The old adage about it not being what you know but who you know, although not entirely accurate, does hold a grain of truth. Your first job as a website owner is to know the subject around which your site is based inside and out, so that visitors to your…

Category : Web marketing   27-02-2018   by Janeth Kent

What You Need to Start a Great Healthcare Blog

What You Need to Start a Great Healthcare Blog

Would you like to start your own healthcare blog? Many people think about setting up this type of resource, but very few of these people eventually make a success of it. However, if you're serious about setting up a great healthcare blog, you need the following things: A Recognized Healthcare Qualification People…

Category : Web marketing   21-09-2017   by Janeth Kent

Tips To Choose the Right PMP Certification

Tips To Choose the Right PMP Certification

Are you planning to have a career in management? While the final goal seems to be handling various types of projects, you need to have the desired skills and expertise. Well, now that many courses have been designed at the professional level, helping you make a successful career. This type,…

Category : Web marketing   01-08-2017   by Janeth Kent

Run Your Web Development Team Like a Tight Ship

Run Your Web Development Team Like a Tight Ship

The most successful web design and development companies offer three things to their clients: well-produced websites, good communication and unrivaled project management. The latter is actually very important, since it affects the team’s ability to stay on time and within budget. It takes a good project leader to turn even…

Category : Web marketing   27-05-2017   by Janeth Kent

An Introduction to Email Segmentation

An Introduction to Email Segmentation

Email marketing is one of the most effective marketing methods to acquire new customers. Did you know that 72% of people prefer to receive promotional content through email rather than social media channels (17%)? For anyone who is looking to develop a highly successful email campaign, listening to what potential…

Category : Web marketing   10-05-2017   by Janeth Kent

How to Improve Communication with Suppliers

How to Improve Communication with Suppliers

A supplier is more than just a company you have hired for a service. They can be integral to the development and growth of your business. It is therefore essential to embark with a mutually beneficial relationship, as both companies are as important as each other for achieving their business…

Category : Web marketing   22-03-2017   by Janeth Kent

4 Online Marketing Tips for Personal Trainers

4 Online Marketing Tips for Personal Trainers

The fitness industry is growing rapidly as more people realize the health benefits of physical exercise. As a result, the demand for personal trainers has never been higher. With the rise in demand, the profession is one of the most competitive today. To stay ahead of the pack, you must market…

Category : Web marketing   27-02-2017   by Janeth Kent

Google updates LocalBusiness Schema

Google updates LocalBusiness Schema

It seems we may have had a Google structured data update yet again . The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements. If you run the Google structured data testing tool against LocalBusiness schema, you will see they throw an error if the Image and priceRange…

Category : Web marketing   23-11-2016   by Janeth Kent

Should We Have This Meeting? - by Wrike project management tools

Should We Have This Meeting? - by Wrike project management tools

Infographic brought to you by Wrike project management tracking tool

Category : Web marketing   08-11-2016   by Janeth Kent

The 5 biggest web trends of the year

The 5 biggest web trends of the year

Bowenmedia wants to suggest us  the biggest web design trends of 2015. The following infographic highlights the main web design trends that differentiate a modern site from an older design.  1. Mobile focus Mobile first is our "password". This approach presupposes that most of your potential customers have a mobile device. 2. Interactive scrolling What we…

Category : Web marketing   24-11-2015   by Janeth Kent

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