Adwords: How to Control Sitelink Details in Enhanced Campaigns

AdWords: How to Control Sitelink Details In Enhanced Campaigns
by Janeth Kent Date: 21-06-2013 adwords google seo sem advertising marketing


Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns.

Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions.

This gives advertisers much more control over what is appearing on their enhanced advertisements and to be specific about what text they would like to appear.

Look at this example [ses san francisco]:

 

IMPORTANT: since Google has found that click-through rates on ads that appear with sitelinks with further detail are much higher than traditional AdWords ads. They also states that the sitelinks offer additional detail that searchers often find more useful and relevant.

If you haven’t upgraded to enhance campaigns, the option will not be active until those campaigns have been upgraded.

If you have upgraded your campaign/s will now find a new description field when creating or editing a sitelink.

 

It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of competitor's ads on the same page.

With all campaigns being upgraded to enhance campaigns on July 22, it is worthwhile to start upgrading accounts now and take advantage of the new sitelinks before all advertisers have it enabled and competition for those sitelinks being displayed becomes much greater.

 

 

Original source: http://searchenginewatch.com

 
by Janeth Kent Date: 21-06-2013 adwords google seo sem advertising marketing hits : 3799  
 
Janeth Kent

Janeth Kent

Licenciada en Bellas Artes y programadora por pasión. Cuando tengo un rato retoco fotos, edito vídeos y diseño cosas. El resto del tiempo escribo en MA-NO WEB DESIGN END DEVELOPMENT.

 
 
 

Related Posts

Google Maps updates and now shows gas prices at gas stations

Any help, no matter how small, that can make our daily life easier is welcome; for example, Google Maps has allowed us to move from one corner to another is…

Cumulative Layout Shift, what is and How to optimize CLS

Cumulative Layout Shift, one of the new Core Web Vitals metrics,  is the first metric that focuses on user experience beyond performance. Unexpected movement of web page content is a major…

Understanding LCP, CLS, FID. All about Core Web Vitals in Google Search Console

A few months ago we talked about certain Google metrics that were displayed in Search Console. The reason for writing another post on this topic is that Google has changed…

The best free tools for linkbuilding

Linkbuilding is one of the main factors in improving the SEO positioning of a page. Having a profile of inbound links from pages with great authority can mean the difference…

SEO: How to find and remove artificial links

At Ma-no we are aware of the importance of a good linkbuilding strategy in order to achieve success with a website. Links are key to placing a website among the top…

Google everywhere: anatomy of a massive giant

The alarm clock is going off. A hand floats over the bedside table groping for the source of the sound: probably a cell phone and maybe one of the more than…

5 Tips to Bring More Traffic to Your Blog

Publishing a blog on your business website is an effective marketing tool for several reasons. Blog posts are the ideal place to share information about your company, products, services, and showcase…

What's the Difference between Google TV and Android TV?

At the end of September, Google launched the renewal of its classic dongle. The new Google Chromecast didn't arrive alone, but added two very important innovations compared to the devices…

How to prevent your neighbor from hacking your Chromecast

Google Chromecast was born as a device to add Smart TV features to those that were not yet Smart TV, and with WiFi connectivity as one of the key features…

How to Deal with Unnatural Inbound Links

A website that has a good rank on search engines, especially Google is a big task. Backlinks or Inbound links are one of the best ways to achieve this ranking.…

How to share your location using Plus codes on Google Maps for Android

Do you know what plus codes or plus codes on Google Maps are and what they are for? We tell you how they work and how to get them from anywhere. You…

The new features coming to the Google search engine in autumn 2020

Google has included important improvements in its search engine, applying Artificial Intelligence, to make it easier for users to find what they are looking for. It has also announced new…

We use our own and third-party cookies to improve our services, compile statistical information and analyze your browsing habits. This allows us to personalize the content we offer and to show you advertisements related to your preferences. By clicking "Accept all" you agree to the storage of cookies on your device to improve website navigation, analyse traffic and assist our marketing activities. You can also select "System Cookies Only" to accept only the cookies required for the website to function, or you can select the cookies you wish to activate by clicking on "settings".

Accept All Only sistem cookies Configuration