Web Marketing

AdWords: How to Control Sitelink Details In Enhanced Campaigns

AdWords: How to Control Sitelink Details In Enhanced Campaigns

Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…

Category : Web marketing   21-06-2013   by Janeth Kent

What is a growth hacker? The actual difference between growth hacking and marketing

What is a growth hacker? The actual difference between growth hacking and marketing

Definition: growth hacker (noun) - one who's passion and focus is pushing a metric through use of a testable and scalable methodology. “Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and…

Category : Web marketing   22-05-2013   by Janeth Kent

19 New Filter Fields Available in Google Analytics

19 New Filter Fields Available in Google Analytics

One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to…

Category : Web marketing   14-05-2013   by Janeth Kent

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas. Here are nine search and SEO changes webmasters…

Category : Web marketing   14-05-2013   by Janeth Kent

Tips for Writing Content that Ranks in 2013

Tips for Writing Content that Ranks in 2013

There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in…

Category : Web marketing   12-05-2013   by Janeth Kent

Attracting women to developer events

Attracting women to developer events

GirlDevelopIt SF is now 1,500 members strong, and all but a handful of them are women interested in learning to program, make websites, and generally become more technically literate. Because of my involvement in GDI and likely also because I'm a fairly visible "woman in tech", I often get approached with…

Category : Web marketing   11-05-2013   by Janeth Kent

what's an infographic and what isn't

what's an infographic and what isn't

We are well and truly in the age of the online infographic. Or are we? These colourful ‘data visualizations’ of information have flooded the internet in numbers; however, there’s many of them which just aren’t up to scratch. So, what makes an infographic an infographic? The original definition basically means…

Category : Web marketing   11-05-2013   by Janeth Kent

Open Source Cloud Is Failing To Gain Traction: Survey

Open Source Cloud Is Failing To Gain Traction: Survey

  Open source cloud infrastructures are not capturing the imagination of cloud implementers, if research from Opsview is to be believed. When asked to identify their existing cloud service providers, 56 percent of respondents chose Amazon Web Services (AWS), while only 19 percent selected Rackspace. Over half (52%) of the 420 respondents indicated that their preferred…

Category : Web marketing   09-05-2013   by Janeth Kent

Is Your User Content Online Legally Yours?

Is Your User Content Online Legally Yours?

Instagram, the phone app that lets you take pictures, apply artsy filters and then share them, is huge. So huge that in 2012 Facebook bought it for $1 billion. Then, late last year, Instagram did something massively stupid: it changed its terms of use, the document of rules for using the…

Category : Web marketing   09-05-2013   by Janeth Kent

Why Are Micro Movies So Popular These Days?

Why Are Micro Movies So Popular These Days?

Since the invention of motion pictures, video science has proceeded steadily in a single direction: upward. Better resolution. Higher frame rates. Richer audio. Yet online, something weird has been going on. The hot thing in video these days isn't big, sharp and smooth. It's tiny, jerky and often low-res and mostly…

Category : Web marketing   09-05-2013   by Janeth Kent

What Is Facebook EdgeRank and Why Does It Matter?

What Is Facebook EdgeRank and Why Does It Matter?

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan…

Category : Web marketing   08-05-2013   by Janeth Kent

Keyword Research and The Methods

Keyword Research and The Methods

Have you ever asked yourself, what keywords should I rank for and why is choosing keywords important? Well we have all been there and hopefully after reading below you won’t ever question keyword research again. This article on keyword research describes first what keyword research is and then the different methods to researching keywords. What…

Category : Web marketing   07-05-2013   by Janeth Kent

New in Google Analytics: Real-Time Conversion Report

New in Google Analytics: Real-Time Conversion Report

It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments. Now Google Analytics has announced a new addition to its real-time reports: goal conversions.   As you can see, the real-time Conversions report shows a list of the…

Category : Web marketing   07-05-2013   by Janeth Kent

Content Knowledge Is Power

Content Knowledge Is Power

“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps. Countless organizations now have a decade or two’s worth of Web content…

Category : Web marketing   06-05-2013   by Janeth Kent

A Big Deal for Brands: Instagram Adds an Identity Layer

A Big Deal for Brands: Instagram Adds an Identity Layer

Your Instagram photos are about to get even more personal. Like its parent company, Facebook, Instagram plans to roll out an added layer of identity to its 100-million-strong photo-sharing service with the introduction of a new section and feature called “Photos of You.” It’s two things, primarily: One, it’s pretty much the introduction of…

Category : Web marketing   03-05-2013   by Janeth Kent

How to Rank #1 on Google - By Matt Cutts

How to Rank #1 on Google - By Matt Cutts

Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search. Made by (@seosammo) Sam Applegate of http://www.ninja-creative.com completely independent of Google.   

Category : Web marketing   29-04-2013   by Janeth Kent

Summer 2013: Upcoming Social Media & Tech Events

Summer 2013: Upcoming Social Media & Tech Events

It's Monday, which means it's time for Ma-No’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out the list:  May 01 Email Insider Summit   Three days of cutting-edge content and a world-class island resort await you at MediaPost's incomparable Email Inside... more May 06 Event Marketing…

Category : Web marketing   29-04-2013   by Janeth Kent

Essential Tips To Get A High Page Rank

Essential Tips To Get A High Page Rank

Web design is often related to aesthetics, presentation and eventually user experience. While it is important for websites to cater to user expectations in terms of site design, presentation, content, ease of use etc., it should be noted that the buck does not stop with creating a great website. The…

Category : Web marketing   29-04-2013   by Janeth Kent

Why Consumer-Facing E-Commerce Is BROKEN

Why Consumer-Facing E-Commerce Is BROKEN

I finally found panties on True&Co., an ecommerce lingerie company. It took them nearly one year to start selling panties. They allegedly sold them when I mentioned them in an article titled VCs Think My Boobs Need An Algorithm in January, but the panties were impossible to find.  Nobody could find them. Now you…

Category : Web marketing   29-04-2013   by Janeth Kent

Top Google Website Optimization Resources

Top Google Website Optimization Resources

Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials…

Category : Web marketing   26-04-2013   by Janeth Kent

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…

Category : Web marketing   25-04-2013   by Janeth Kent

13 Ways to Drive More Website Traffic from Your Facebook Page

13 Ways to Drive More Website Traffic from Your Facebook Page

Would you like to drive more website traffic from your Facebook page? Combining your Facebook page and your website can have a powerful affect on your business. You can use your Facebook page to attract thousands to millions of fans and then use them to drive website traffic to generate leads, increase…

Category : Web marketing   24-04-2013   by Janeth Kent

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…

Category : Web marketing   22-04-2013   by Janeth Kent

How to use x-default hreflang for international landing pages

How to use x-default hreflang for international landing pages

Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use this information to display the most relevant page in the search results. Usage A lot of international businesses use a landing page on their websites which redirects visitors to local pages. This can…

Category : Web marketing   18-04-2013   by Janeth Kent

What makes someone leave a website?

What makes someone leave a website?

Part of having a successful website is attracting visitors. Keeping those visitors on your site, however, is another topic altogether. Here is a look at 16 common reasons for exiting visitors. If you have other factors in mind that I’ve left off of this list, feel free to leave a comment. 1.…

Category : Web marketing   16-04-2013   by Janeth Kent

10 Killer SEO Landing Page Tips

10 Killer SEO Landing Page Tips

When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…

Category : Web marketing   15-04-2013   by Janeth Kent

5 Steps to Build an Authority Website

5 Steps to Build an Authority Website

Building a website that can be considered "authority" takes some time. However there are some factors that if implemented correctly can influence the time it takes your website to become an authority. These 5 main contributing factors are the same basic factors for building any website, but the approach is…

Category : Web marketing   11-04-2013   by Janeth Kent

Penguin 2.0 Forewarning: The Google Perspective on Links

Penguin 2.0 Forewarning: The Google Perspective on Links

This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…

Category : Web marketing   11-04-2013   by Janeth Kent

10 Common Link Building Problems

10 Common Link Building Problems

For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…

Category : Web marketing   11-04-2013   by Janeth Kent

SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…

Category : Web marketing   11-04-2013   by Janeth Kent