What makes someone leave a website?

What makes someone leave a website?


Part of having a successful website is attracting visitors. Keeping those visitors on your site, however, is another topic altogether.

Here is a look at 16 common reasons for exiting visitors. If you have other factors in mind that I’ve left off of this list, feel free to leave a comment.

  • 1. Inaccessibility
  • 2.  Frustrating Navigation
  • 3. Following External Links
  • 4. Clicking on an Advertisement
  • 5. Annoying Advertisements
  • 6. Satisfaction/Completion
  • 7. Not What They Anticipated
  • 8. Doesn’t Have What They’re Looking For
  • 9. Unprofessional
  • 10. Return to What They Were Doing
  • 11. Slow Loading Pages
  • 12. Audio or Video that Starts Automatically
  • 13. Poor Readability
  • 14. Boring
  • 15. Outdated
  • 16. Too Busy
  • 17. What’s Your Opinion?


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