Web Marketing

The Web Developer's SEO Cheat Sheet 2.0

In 2008  Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…

How Companies can Drive Engagement with Blogs: 50 tips

Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…

The secrets of inbound marketing

Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…

10 Cheatsheets & Infographics For Social Media Marketers

How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…

Top Alternatives to Google Adsense (ideal for small publishers)

Google AdSense is the leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their…

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Marketing Metrics

Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…

AdWords: How to Control Sitelink Details In Enhanced Campaigns

Google AdWords has announced a new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Now, Google’s allowing advertisers to specify, or nominate, the specific text advertisers would like to appear for their sitelink descriptions. This gives advertisers much more control over what is appearing on their enhanced advertisements and to be…

35 Useful Invoicing Tools and Apps For Freelancers

In this post we have gathered some useful invoicing tools and apps especially for the freelancers. These tools will help freelancers to manage different projects at a single time with efficiency, help in keeping a track of time and book keeping as well. These tools are also perfectly suitable for managing…

Social Networks

Top Social Media Marketing Tools in 2019

Social media marketing is a baffling area. It looks like anyone can do it: Post something (anything!) on social media,…

4 Strategies to Improve YouTube Marketing

In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search…

8 Social Media Monitoring Tools 

We think that a combination of quick response, easy use and functionality is what a company need in order to…

Best Days to Post on Facebook [Infographic]

Among the greatest challenges is determining exactly when to post a given piece of content so it attracts the most…

SEO & SEM

Useful technical SEO checklist for developers

Nowadays search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is,…

Best SEO Tools for 2018

<p>Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary…

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