Web Marketing

What You Need to Start a Great Healthcare Blog

Would you like to start your own healthcare blog? Many people think about setting up this type of resource, but very few of these people eventually make a success of it. However, if you're serious about setting up a great healthcare blog, you need the following things: A Recognized Healthcare Qualification People…

Run Your Web Development Team Like a Tight Ship

The most successful web design and development companies offer three things to their clients: well-produced websites, good communication and unrivaled project management. The latter is actually very important, since it affects the team’s ability to stay on time and within budget. It takes a good project leader to turn even…

Google updates LocalBusiness Schema

It seems we may have had a Google structured data update yet again . The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements. If you run the Google structured data testing tool against LocalBusiness schema, you will see they throw an error if the Image and priceRange…

How to Optimize Images for SEO

Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…

Best tools for creating infographics

Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…

The 5 biggest web trends of the year

Bowenmedia wants to suggest us  the biggest web design trends of 2015. The following infographic highlights the main web design trends that differentiate a modern site from an older design.  1. Mobile focus Mobile first is our "password". This approach presupposes that most of your potential customers have a mobile device. 2. Interactive scrolling What we…

Google's 200 Most Important Ranking Factors

  Domain Factors   1. Domain Age: In this video, Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the…

Google’s Matt Cutts: Duplicate Content Won’t Hurt You

Duplicate content is not always taken as spam by Google.  Watch a new video from Matt Cutts on duplicate content and actions that Google might take in various cases: How does Google handle duplicate content and the negative effects it has on rankings.     And here's the same t-shirt for the July 'duplicate…

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

8 SEO fundamentals for marketers and developers

Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…

Social Networks

Top Social Media Marketing Tools in 2019

Social media marketing is a baffling area. It looks like anyone can do it: Post something (anything!) on social media,…

4 Strategies to Improve YouTube Marketing

In just a few years, YouTube has quickly gone from being an entertainment site to the world’s second largest search…

8 Social Media Monitoring Tools 

We think that a combination of quick response, easy use and functionality is what a company need in order to…

Best Days to Post on Facebook [Infographic]

Among the greatest challenges is determining exactly when to post a given piece of content so it attracts the most…

SEO & SEM

Useful technical SEO checklist for developers

Nowadays search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is,…

Best SEO Tools for 2018

<p>Search engines are a massive source of traffic for a lot of websites, in fact it can be the primary…

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