Web Marketing, SEO & SEM

Best Content Strategy Resources

Content Strategy Books Annett-Baker, Relly. A Practical Guide to Creating Web Content. Bailie, Rahel Anne; Urbina, Noz. Content Strategy: Connecting the Dots Between Business, Brand, and Benefits. Bloomstein, Margot. Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Halvorson, Kristina; Rach, Melissa. Content Strategy for the Web. Handley, Ann; Chapman, C.C. Content Rules. Jones, Colleen. Clout — The Art &…

8 SEO fundamentals for marketers and developers

Over the past 18 months or so, Google has made big changes to its algorithms. So what does all this change mean for online marketers who use SEO techniques? SEO experts agree that creating high-quality content, still is the best SEO practice. "What was important to do years ago is still important," notes…

The Web Developer's SEO Cheat Sheet 2.0

In 2008  Danny Dove created the first version of SEO Cheat Sheet. Frustrated with how hard it was to find technical SEO information, he stayed up an entire night crafting the original resource. At the time, he was still establishing his professional self and was an intern at Moz. The company…

How Companies can Drive Engagement with Blogs: 50 tips

Companies can benefit by maintaining a blog: it helps drive engagement, can promote products and visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Their survey has reported positive…

The secrets of inbound marketing

Coined by Brian Halligan in 2005, Inbound Marketing is a word used to describe creating and sharing content made specifically for your dream customer. Inbound marketing is different from outbound marketing. Think of it this way: Outbound marketing uses interruptive marketing techniques such as: Trade Shows Seminars Television Commercials Print Advertisements Telemarketers Inbound marketing is more permission based marketing and uses…

10 Cheatsheets & Infographics For Social Media Marketers

How many time do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Online presence is the key to small business strategy. It is no longer enough to just have a company blog, every business must have a strong social…

Top Alternatives to Google Adsense (ideal for small publishers)

Google AdSense is the leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their…

50 tools to reinvigorate your content marketing efforts

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.”  The current focus on social media advertising is pulling marketing attention…

Are social networks still the best way to promote your business?

We still need a bevy of Community Managers to promote our products online? And the investments made to advertise our company on social networks are really justified?   According Custora investments for promoting us on social networks are totally unwarranted and would be more convenient to invest our money with a more classical…

Marketing Metrics

Marketers know that it doesn’t really matter how many people visit your website, online shop or service if they don’t follow through and convert into leads. In order to succeed, we need to look at a bunch of factors and what they mean. What are they representing, and in what sense can…

Programming

The HTML5 Quick Learning Guide

HTML5 syntax is compatible with both HTML4 and XHTML1. Want to close empty elements with a slash? Go for it.…

How to Create a Password Strength Indicator With jQuery

If you are building a system that allows the users to login in, then it is always a good idea…

Improving Page Performance with HTML5 Prefetch

As Wikipedia explains: Link prefetching is a proprietary syntax to give web browsers a hint about documents that it should pre-fetch…

21 PHP Libraries You Should Know About

The aim of the Standard PHP Library-or SPL is to provide a standard library of interfaces which allows developers to…

Servers

How to Set up a Fully Functional Mail Server on Ubuntu 16.04 with iRedMail

Setting up your own mail server from scratch on Linux is complex and tedious, until you meet iRedMail. This tutorial…

Install Java in Ubuntu 16.04

Java and the JVM (Java's virtual machine) are widely used and required for many kinds of software. This article will…

How to install and setup Varnish in Ubuntu 16.04

One of the problems with running a site with many users is that the constant requests for dynamic content can…

Install HHVM + Nginx on Ubuntu 14.04

  The LEMHH software stack is a group of software that can be used to serve dynamic web pages and web…

We use our own cookies and third-party cookies to improve our services, show products based on your preferences, analyse the browsing habits of our users, and enable interaction with social networks. Continuing to browse our sites implies full acceptance of their use. You can change your cookie setting or get more information here: Cookies policy .