Web Marketing, SEO & SEM

Google updates LocalBusiness Schema

It seems we may have had a Google structured data update yet again . The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements. If you run the Google structured data testing tool against LocalBusiness schema, you will see they throw an error if the Image and priceRange…

How to Optimize Images for SEO

Images are a vital part of engaging online content. People have short-time attention no one wants to open a page only to find an unbroken wall of text. Photos, infographics and illustrations are a key way to supplement your text to make your page look more attractive. Choosing the right image for…

Best tools for creating infographics

Creating infographics using online tools has never been easier. In the last few years some tools have emerged that allow anyone to create great visual content. Whether you are working on a project for work, personal use, or social media, each new project will starts with a visual template. In this article, we…

Google's 200 Most Important Ranking Factors

  Domain Factors   1. Domain Age: In this video, Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the…

How to use x-default hreflang for international landing pages

Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use this information to display the most relevant page in the search results. Usage A lot of international businesses use a landing page on their websites which redirects visitors to local pages. This can…

SEO Basics: 8 Essentials When Optimizing Your Site

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…

10 Common Link Building Problems

For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…

Penguin 2.0 Forewarning: The Google Perspective on Links

This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…

5 Steps to Build an Authority Website

Building a website that can be considered "authority" takes some time. However there are some factors that if implemented correctly can influence the time it takes your website to become an authority. These 5 main contributing factors are the same basic factors for building any website, but the approach is…


Programming

The HTML5 Quick Learning Guide

HTML5 syntax is compatible with both HTML4 and XHTML1. Want to close empty elements with a slash? Go for it.…

How to Create a Password Strength Indicator With jQuery

If you are building a system that allows the users to login in, then it is always a good idea…

21 PHP Libraries You Should Know About

The aim of the Standard PHP Library-or SPL is to provide a standard library of interfaces which allows developers to…

How to Retrieve Twitter Timeline and Hashtags in PHP

How to Retrieve Twitter Timeline and Hashtags in PHP (Twitter OAuth API 1.1) So, here we offer a guide that explains…

Servers

How to install and setup Varnish in Ubuntu 16.04

One of the problems with running a site with many users is that the constant requests for dynamic content can…

Install HHVM + Nginx on Ubuntu 14.04

  The LEMHH software stack is a group of software that can be used to serve dynamic web pages and web…

Display Linux TCP / UDP Network and Socket Information with the 'ss' command

The ss command is used to show socket statistics. It can display stats for PACKET sockets, TCP sockets, UDP sockets,…

Protect Ubuntu Servers With Fail2Ban

​Servers do not exist in isolation, and those virtual private servers with only the most basic SSH configuration can be…

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