Why Consumer-Facing E-Commerce Is BROKEN
I finally found panties on True&Co., an ecommerce lingerie company. It took them nearly one year to start selling panties. They allegedly sold them when I mentioned them in an article titled VCs Think My Boobs Need An Algorithm in January, but the panties were impossible to find. Nobody could find them. Now you…
Category : Web marketing 29-04-2013 by Janeth Kent
Top Google Website Optimization Resources
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials…
Category : Web marketing 26-04-2013 by Janeth Kent
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the…
Category : Web marketing 25-04-2013 by Janeth Kent
13 Ways to Drive More Website Traffic from Your Facebook Page
Would you like to drive more website traffic from your Facebook page? Combining your Facebook page and your website can have a powerful affect on your business. You can use your Facebook page to attract thousands to millions of fans and then use them to drive website traffic to generate leads, increase…
Category : Web marketing 24-04-2013 by Janeth Kent
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry. This elephant’s name is called SERP Conditioning. SERP Conditioning leads…
Category : Web marketing 22-04-2013 by Janeth Kent
How to use x-default hreflang for international landing pages
Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use this information to display the most relevant page in the search results. Usage A lot of international businesses use a landing page on their websites which redirects visitors to local pages. This can…
Category : Web marketing 18-04-2013 by Janeth Kent
What makes someone leave a website?
Part of having a successful website is attracting visitors. Keeping those visitors on your site, however, is another topic altogether. Here is a look at 16 common reasons for exiting visitors. If you have other factors in mind that I’ve left off of this list, feel free to leave a comment. 1.…
Category : Web marketing 16-04-2013 by Janeth Kent
10 Killer SEO Landing Page Tips
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with…
Category : Web marketing 15-04-2013 by Janeth Kent
5 Steps to Build an Authority Website
Building a website that can be considered "authority" takes some time. However there are some factors that if implemented correctly can influence the time it takes your website to become an authority. These 5 main contributing factors are the same basic factors for building any website, but the approach is…
Category : Web marketing 11-04-2013 by Janeth Kent
Penguin 2.0 Forewarning: The Google Perspective on Links
This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and…
Category : Web marketing 11-04-2013 by Janeth Kent
10 Common Link Building Problems
For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.…
Category : Web marketing 11-04-2013 by Janeth Kent
SEO Basics: 8 Essentials When Optimizing Your Site
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that…
Category : Web marketing 11-04-2013 by Janeth Kent
Video SEO Has Landed: Google Trends Tracks YouTube
Google Trends, the stellar tool that reveals hot topic keyword searches to crafty SEO experts, has officially launched a game changer: users can now track any and all searches on YouTube. Why is this so significant? YouTube has arguably been the second largest search engine for many years now, behind mighty…
Category : Web marketing 11-04-2013 by Janeth Kent
